True Hair
A dual-mode hair replacement store for two very different buyers
The Challenge
True Hair is a New Zealand hair replacement specialist based in Flat Bush, Auckland, with more than ten years of experience and registration as a Ministry of Health and ACC wig provider. They serve customers across New Zealand and Australia with hair systems, wigs, toppers, extensions, and supplies made from 100% human hair.
Their audience spans two very different mindsets: lifestyle shoppers comfortable buying styling pieces online, and clients navigating medical hair loss who may qualify for a government subsidy. The goal was a storefront that could guide each of these audiences down the right path rather than treating them as one.
Our Solution
- Built a dual-mode e-commerce experience that surfaces the right journey for each visitor.
- Created a fast, catalogue-first flow for lifestyle shoppers ordering hair systems, toppers, extensions, and supplies, with stocked items dispatched within 24 hours.
- Designed a consultation-led flow for medical hair loss clients covering in-salon consultations, custom builds, and government subsidy paperwork.
- Led the brand presentation with confidence and privacy instead of clinical messaging.
- Wove trust signals around 100% human hair sourcing and quality inspection through the product detail pages.
What We Delivered
01 E-commerce Build 3 deliverables
- Dual-mode storefront
- Catalogue and checkout
- Product detail pages
02 Lifestyle Journey 3 deliverables
- Category browsing
- Fast dispatch flow
- Supplies ordering
03 Medical Journey 3 deliverables
- Consultation booking
- Custom build flow
- Subsidy processing
04 Brand and Trust 3 deliverables
- Confidence-led messaging
- Privacy framing
- Quality signals
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
Built with
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