+ True Hair
A dual-mode e-commerce build for True Hair
Two very different shoppers, each served the journey they need
Client
True Hair
Industry
Health & Beauty
Services
Web Design, Web Development, E-commerce
01
Challenge
True Hair is a New Zealand hair replacement specialist based in Flat Bush, Auckland, with more than ten years of experience and registration as a Ministry of Health and ACC wig provider. They serve customers across New Zealand and Australia with hair systems, wigs, toppers, extensions, and supplies made from 100% human hair.
Their audience spans two very different mindsets: lifestyle shoppers comfortable buying styling pieces online, and clients navigating medical hair loss who may qualify for a government subsidy. The goal was a storefront that could guide each of these audiences down the right path rather than treating them as one.
02
Approach
Built a dual-mode e-commerce experience that surfaces the right journey for each visitor. Created a fast, catalogue-first flow for lifestyle shoppers ordering hair systems, toppers, extensions, and supplies, with stocked items dispatched within 24 hours.
Designed a consultation-led flow for medical hair loss clients covering in-salon consultations, custom builds, and government subsidy paperwork. Led the brand presentation with confidence and privacy instead of clinical messaging.
Wove trust signals around 100% human hair sourcing and quality inspection through the product detail pages.
03
What we delivered
E-commerce Build
- Dual-mode storefront
- Catalogue and checkout
- Product detail pages
Lifestyle Journey
- Category browsing
- Fast dispatch flow
- Supplies ordering
Medical Journey
- Consultation booking
- Custom build flow
- Subsidy processing
Brand and Trust
- Confidence-led messaging
- Privacy framing
- Quality signals
Built with
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Two very different shoppers, each served the journey they need. Tell us about your business and we will show you what we can do for you.
