Tom Rawson
Personal brand site for South Auckland's leading real estate director
$500M+
Personal Transactions
5
Ray White Offices
6yr
Chairman's Elite
The Challenge
Tom Rawson is the Director of AT Realty Group, oversees 5 Ray White offices across Manurewa, Manukau, Mangere, Mangere Bridge, and the 360 Property Management arm, and has personally transacted over half a billion dollars of property in South Auckland.
Despite all of that track record, his personal digital presence did not reflect the weight of the brand. Aspiring agents researching mentorship opportunities and vendors choosing the leader of their selling team were landing on outdated profile pages that read like a generic agent bio rather than a credible industry figurehead.
Our Solution
We built a polished personal brand site in WordPress with Elementor Pro on Cloudways, structured around three audiences at once: property vendors considering Tom's teams, aspiring agents evaluating Ray White offices for career growth, and industry partners looking at leadership credentials.
The site leads with hard numbers ($500M+ personal transactions, top 1% globally, Chairman's Elite 2020-2025), surfaces 11 agent testimonials prominently, links out to all five office sites and the property management arm, and includes a full career path narrative from first office to current leadership. Instagram Feed integration keeps the site fresh without manual updates.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
The Results
Here's what we achieved for Tom Rawson
$500M+
Personal Transactions
5
Ray White Offices
6yr
Chairman's Elite
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