Tom Rawson
A personal brand site built to match a real estate leader's standing
The Challenge
Tom Rawson co-directs A T Realty, the parent company behind Ray White Manurewa, Manukau, Mangere, Mangere Bridge, and 360 Property Management, after ranking in the top 10 of Ray White agents nationally and the top 1 percent globally. His digital presence had grown through standard agent profile pages, and the opportunity was to give his leadership across South Auckland a dedicated home of its own.
Three distinct audiences were arriving in the same place: property vendors, aspiring agents weighing up career growth, and industry partners. The goal was a personal brand site that spoke to all three and matched the credibility of the network behind him.
Our Solution
- Built a personal brand site in WordPress with Elementor Pro, hosted on Cloudways for fast, managed delivery.
- Structured the page around three audiences at once: vendors, aspiring agents, and industry partners.
- Led with a career narrative that traces the path from top-performing agent to business leader.
- Surfaced 11 agent testimonials prominently and linked out to all five office sites and the property management arm.
- Integrated an Instagram feed so the site stays current without manual updates.
What We Delivered
01 Web Design 3 deliverables
- Personal brand site
- Three-audience structure
- Career narrative
02 WordPress Development 3 deliverables
- Elementor Pro build
- Cloudways hosting
- Instagram feed
03 Content 3 deliverables
- Testimonial showcase
- Office cross-links
- Video section
04 Branding 3 deliverables
- Leadership positioning
- Credibility framing
- Visual identity
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
Built with
The finished website
A closer look at the build
Want results like this for your business?
A personal brand site built to match a real estate leader's standing for Tom Rawson. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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