Tillen Finance
A vehicle finance website built around applications, not brochure pages
The Results
19
Pages at Launch
2
Multi-step Application Forms
3
Google Ads Landing Pages
The Challenge
Tillen Finance is a New Zealand vehicle and motorbike finance brokerage led by Tyler Newman, arranging car, motorbike, and self-employed vehicle loans through a panel of lenders for borrowers across the country. A brokerage earns nothing from visitors who browse and leave.
It needs completed applications, with enough detail for a broker to place the deal with the right lender. Tillen needed a website that could take someone from 'what would the repayments be' through to a full, lender-ready credit application without a phone call, and land every enquiry in the CRM with its source attached.
With Google Ads planned from the start and finance being a regulated space, the build also had to include dedicated landing pages, conversion tracking, and carefully worded pre-approval copy from day one.
Our Solution
- We designed and built the site from scratch on Astro and Tailwind, deployed on Vercel with prerendered pages and a serverless lead endpoint.
- The build shipped with 19 pages, including three loan service pages, an interactive repayment calculator with sliders, a pre-approval landing page served on its own subdomain at apply.
- tillen.
- co.
- nz, a full multi-step credit application with repeatable liability entries and a supporting-documents step, and three launch blog articles.
- Every form posts to a custom API endpoint that creates a Person and lead in Pipedrive with mapped custom fields and full UTM and click ID attribution, and falls back to email capture if the CRM is unreachable so an outage never swallows an enquiry.
- We also built three noindexed Google Ads landing pages from a shared component ready for campaign launch, wired up GA4, Google Ads conversion tracking, and Microsoft Clarity, and ran a compliance pass over the pre-approval wording and privacy policy with Tyler before go-live.
What We Delivered
01 Website Build 3 deliverables
- 19-page Astro build
- Three loan service pages
- Repayment calculator
02 Application Forms 3 deliverables
- Multi-step pre-approval form
- Full credit application
- Supporting documents step
03 Lead Pipeline 3 deliverables
- Pipedrive Person + lead creation
- UTM and click ID attribution
- Email fallback capture
04 Launch and Compliance 3 deliverables
- Compliance-reviewed wording
- GA4 and conversion tracking
- Three ads landing pages
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
Built with
The finished website
A closer look at the build
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