A quote-focused service website for The Moss Man

The Moss Man is an owner-operated exterior cleaning business covering Whangarei, Bay of Islands, Hokianga, Kerikeri, and the Far North, offering a full range of exterior cleaning services from house washing to dairy farm cleaning. Exterior cleaning is a high-intent, fast decision: someone spots moss on their roof, searches "roof cleaning Northland", and contacts the first credible local they can reach.

Damien needed a site that turned those urgent searches into free-quote requests, not a generic trades brochure competing only on price against franchised national operators. The brief was to present a clear, service-led brand that earned trust quickly on mobile.

Built a WordPress site with service-first navigation across house washing, roof cleaning and treatments, gutter cleaning, window cleaning, solar panel cleaning, driveway and path cleaning, deck and fence restoration, dairy farm cleaning, insect spraying, and commercial building wash. Structured each service page around the exact search intent and region it serves.

Differentiated the brand with before-and-after galleries, advanced soft-wash callouts, eco-friendly family-safe messaging, and the "Making Northland Sparkle" positioning. Positioned GutterFoam installation as a specialty upsell to lift average job value.

Placed the free-quote call to action above the fold on every page with one-tap phone integration for mobile visitors.