Swish Property Services
Premium website and local SEO for an exterior cleaning company
The Challenge
Swish Property Services is an exterior cleaning company offering housewash, roof treatments, water blasting, and gutter cleaning across New Zealand suburbs. It competes in a market full of owner-operator pressure washers who undercut on price, while Swish has built genuine trust through more than 100 five-star Google reviews and strong word-of-mouth.
The goal was a website that matched that reputation and clearly separated its commercial service offerings from one-off residential jobs. The opportunity was to give homeowners searching for house washing nearby a polished experience and to capture quotes at the moment they were ready to book.
Our Solution
- Redesigned the site around the review wall and before-and-after imagery, so social proof does the selling within the first scroll.
- Split the offering into dedicated service pages for softwash, roof moss treatment, water blasting, and gutter vacuuming, each with pricing guidance, FAQs, and a tailored quote form.
- Rebuilt on-page SEO with local keyword targeting, a clear heading structure, and Service schema.
- Improved page speed by compressing imagery and removing legacy plugins.
- Matched the new design to the premium positioning of the service so more visitors convert into quote requests.
What We Delivered
01 Website Redesign 3 deliverables
- Conversion-focused layout
- Before-and-after imagery
- Review wall
02 Service Pages 3 deliverables
- Dedicated job pages
- Pricing guidance
- Tailored quote forms
03 On-Page SEO 3 deliverables
- Local keyword targeting
- Heading structure
- Service schema
04 Performance 3 deliverables
- Image compression
- Legacy plugin cleanup
- Mobile optimisation
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The finished website
A closer look at the build
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