J Tip It
150% more organic traffic for an Auckland property clearing and earthworks crew
The Results
+150%
Organic Traffic
100
PageSpeed Score
The Challenge
J Tip It is an Auckland crew handling site clearance, waste removal, aggregate delivery, and landscaping earthworks for property owners, developers, and real-estate agents prepping homes and sites. They compete in a crowded category where most bookings happen on mobile from people who need a job done at their property the same day.
The goal was to give a hands-on, well-reviewed operator an online presence that matched the quality of the work and made the property service mix clear at a glance. Visitors needed to see what was offered, where the team services, and how to book without friction, while local search visibility for terms like rubbish removal Auckland and site clearance was the priority for growth.
Our Solution
- Delivered a complete rebrand with a new logo, colour system, and brand voice that reflects a passion-driven local crew.
- Built a high-performance Astro website engineered for local search, with sticky mobile call, text, and quote CTAs.
- Added a multi-step lead form that captures job type, property address, and timeframe before routing straight to the ops team.
- Integrated live Google reviews and applied LocalBusiness schema with full service and area markup.
- Published service-area landing pages across Auckland suburbs, each with location-specific copy and schema to rank for suburb-level property and clearance searches.
- The rebuild lifted organic traffic 150% on a site that scores 100 on Google PageSpeed.
What We Delivered
01 Brand Identity 3 deliverables
- New logo
- Colour system
- Brand voice
02 Web Design and Build 3 deliverables
- Astro website
- Mobile CTAs
- Multi-step lead form
03 Local SEO 3 deliverables
- Service-area pages
- LocalBusiness schema
- Suburb keyword targeting
04 Conversion and Trust 3 deliverables
- Live Google reviews
- Quote routing
- Accessibility standards
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Built with
The finished website
A closer look at the build
Want results like this for your business?
150% more organic traffic for an Auckland property clearing and earthworks crew for J Tip It. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
Related Case Studies
More results from similar projects
