J Tip It
Complete rebrand turns rubbish removal into a lead machine
100
PageSpeed Score
24+
Google Reviews Synced
25+
Service Areas Targeted
The Challenge
J Tip It is an Auckland-based rubbish removal and skip-bin operator competing in a crowded, low-trust category where most bookings happen on mobile from people who need a truck at their property today.
Their old website looked like a 2014 tradie template, rendered badly on phones, had no clear pricing or service-area signals, and ranked nowhere for commercial keywords like 'rubbish removal Auckland' or 'skip bin hire Manukau'. The business was essentially invisible on Google despite doing great work, and the few leads that did come through the site were unqualified because visitors could not tell what was offered, where they serviced, or how much it would cost.
Our Solution
We delivered a complete rebrand including new logo, colour system, and brand voice, then built a high-performance Astro website engineered for local search dominance.
The site includes a multi-step lead form that captures job type, address, and timeframe before routing straight to the ops team, sticky mobile call and booking CTAs, live Google review integration pulling 24+ synced reviews, and LocalBusiness schema with full service and area markup. We built 25+ individual service-area landing pages covering Auckland suburbs, each with location-specific copy and schema to rank for 'rubbish removal [suburb]' searches.
The site scores a perfect 100 on PageSpeed, meets WCAG accessibility standards, and has turned the business into a real lead-generation machine.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for J Tip It
100
PageSpeed Score
24+
Google Reviews Synced
25+
Service Areas Targeted
App Screenshots
A closer look at the finished product
Want results like this for your business?
Complete rebrand turns rubbish removal into a lead machine for J Tip It. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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