150% more organic traffic and a 100 PageSpeed score for J Tip It

J Tip It is an Auckland crew handling site clearance, waste removal, aggregate delivery, and landscaping earthworks for property owners, developers, and real-estate agents prepping homes and sites. They compete in a crowded category where most bookings happen on mobile from people who need a job done at their property the same day.

The goal was to give a hands-on, well-reviewed operator an online presence that matched the quality of the work and made the property service mix clear at a glance. Visitors needed to see what was offered, where the team services, and how to book without friction, while local search visibility for terms like rubbish removal Auckland and site clearance was the priority for growth.

Delivered a complete rebrand with a new logo, colour system, and brand voice that reflects a passion-driven local crew. Built a high-performance Astro website engineered for local search, with sticky mobile call, text, and quote CTAs.

Added a multi-step lead form that captures job type, property address, and timeframe before routing straight to the ops team. Integrated live Google reviews and applied LocalBusiness schema with full service and area markup.

Published service-area landing pages across Auckland suburbs, each with location-specific copy and schema to rank for suburb-level property and clearance searches. The rebuild lifted organic traffic 150% on a site that scores 100 on Google PageSpeed.