IVF Funders
A compliance-first lending website with a built-in quote funnel
The Results
20+
Pages Designed & Built
7
Treatment SEO Pages
6
Schema Types
The Challenge
IVF Funders is a New Zealand consumer lender that finances IVF and fertility treatment, a trading name of JFK Capital Limited and the same team behind Fee Funders. It lends $5,000 to $50,000 for treatment, paid directly to the fertility clinic, so patients can start a cycle without waiting on savings.
Consumer lending in a category this sensitive leaves no room for loose copy: the CCCFA governs how rates and fees are disclosed, and a lender has no business making claims about medical outcomes. IVF Funders needed a brand-new site that could quote real repayment figures on the spot, take full applications online, and stand up to compliance scrutiny, all while replacing an old site without throwing away the URLs it had already earned.
Our Solution
- We designed and built the site from scratch on Astro 5, server-rendered on Vercel and styled with Tailwind CSS v4 around a pink palette drawn from the client's logo.
- The centrepiece is the quote funnel: a quick-estimate form on the homepage feeds a server-rendered estimate page that calculates indicative monthly, fortnightly and weekly repayments, then hands the prefilled details straight into the full application.
- The repayment maths runs through an amortised calculation library we unit-tested with Vitest, capitalising establishment and PPSR fees so the indicative figures a borrower sees reflect the real fee structure.
- Compliance decisions shaped the copy as much as the code: the monthly rate never appears without its fixed annual equivalent, we cut testimonial and medical-claim content a lender cannot stand behind, added privacy notices to both forms, and built a complaints page covering the FSCL dispute-resolution scheme.
- Seven treatment pages generate from one typed data file, backed by FinancialProduct, FAQ and HowTo structured data plus AI-search content components, with a 301 redirect map preserving the old site's URLs and cache and security headers on the deployment.
What We Delivered
01 Web Design 3 deliverables
- Custom pink brand styling
- Nunito Sans and Inter type
- Reduced-motion-safe animation
02 Quote Funnel 3 deliverables
- SSR estimate page
- Vitest-tested repayment library
- Prefilled application handoff
03 Compliance Build 3 deliverables
- Paired rate disclosure
- Form privacy notices
- FSCL complaints page
04 SEO & Migration 3 deliverables
- 7 treatment pages
- Structured data suite
- Legacy 301 redirect map
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
Our SEO Process
How we turned strategy into measurable wins
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Built with
The finished website
A closer look at the build
Want results like this for your business?
A compliance-first lending website with a built-in quote funnel for IVF Funders. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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