Indus Legal
Botany law firm site structured around six practice areas and a growing East Auckland market
6
Practice Areas
3+
Suburb Landing Pages
LegalService
Schema-Ready
The Challenge
Indus Legal is a full-service law firm in Botany, East Auckland serving the fast-growing suburbs of Howick, Pakuranga, Flat Bush, and the wider Botany area.
The firm covers commercial law, property, immigration, family law, wills and trusts, and transport law - and clients finding them through search were typically looking for one specific practice area rather than "a law firm". The old site buried practice areas behind generic navigation, had no local suburb presence, and gave no clear indication of which lawyer handled what.
Our Solution
We built an Astro site structured around practice-area hubs as the primary entry points, each with its own detailed service pages, named lawyers, and relevant FAQs.
A local SEO layer covers dedicated suburb pages for Howick, Pakuranga, and Flat Bush with content tailored to each area's demographics and common client needs. The site includes a client onboarding flow, lawyer profile grid, community section, and a career page - all structured for local search ranking with LegalService and LocalBusiness schema on every relevant page.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Indus Legal
6
Practice Areas
3+
Suburb Landing Pages
LegalService
Schema-Ready
Related Case Studies
More results from similar projects
Want results like these?
Let's discuss how we can deliver similar outcomes for your business.
