+ Indus Legal

A practice-area website build for Indus Legal

Clients now land straight on the practice area they need

A practice-area website build for Indus Legal case study

Client

Indus Legal

Industry

Legal

Services

Web Design, Local SEO, Branding

01

Challenge

Indus Legal is a full-service firm of barristers and solicitors in Botany, East Auckland, serving the growing suburbs of Howick, Pakuranga, and Flat Bush. The firm covers six practice areas: commercial and business law, property law, immigration and citizenship, wills and trusts, family law, and traffic offences.

Most clients arrive through search looking for one specific need rather than a general law firm, so the goal was to make each practice area a clear entry point. There was also room to build a stronger local presence across the East Auckland suburbs and to show which lawyer handles each matter.

02

Approach

Built an Astro site structured around practice-area hubs as the primary entry points, each with its own detailed service pages, named lawyers, and relevant FAQs. Created dedicated suburb pages for Howick, Pakuranga, and Flat Bush, with content tailored to each area's clients and common needs.

Added a client onboarding flow, a lawyer profile grid, a community section, and a careers page. Applied LegalService and LocalBusiness schema across every relevant page to support local search.

Organised navigation so visitors reach the right practice area and the right lawyer quickly.

03

What we delivered

Web Design

  • Astro build
  • Practice-area hubs
  • Lawyer profile grid

Local SEO

  • Suburb landing pages
  • LegalService schema
  • LocalBusiness schema

Content Structure

  • Service pages
  • Practice-area FAQs
  • Onboarding flow

Brand Sections

  • Community section
  • Careers page
  • Contact details

Built with

Astro Local SEO Structured data Practice-area hubs

04

The work

induslegal.co.nz
A practice-area website build for Indus Legal website screenshot 1
A practice-area website build for Indus Legal mobile screenshot 2
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