Indus Legal
A Botany law firm site built around six practice areas and local search
The Challenge
Indus Legal is a full-service firm of barristers and solicitors in Botany, East Auckland, serving the growing suburbs of Howick, Pakuranga, and Flat Bush. The firm covers six practice areas: commercial and business law, property law, immigration and citizenship, wills and trusts, family law, and traffic offences.
Most clients arrive through search looking for one specific need rather than a general law firm, so the goal was to make each practice area a clear entry point. There was also room to build a stronger local presence across the East Auckland suburbs and to show which lawyer handles each matter.
Our Solution
- Built an Astro site structured around practice-area hubs as the primary entry points, each with its own detailed service pages, named lawyers, and relevant FAQs.
- Created dedicated suburb pages for Howick, Pakuranga, and Flat Bush, with content tailored to each area's clients and common needs.
- Added a client onboarding flow, a lawyer profile grid, a community section, and a careers page.
- Applied LegalService and LocalBusiness schema across every relevant page to support local search.
- Organised navigation so visitors reach the right practice area and the right lawyer quickly.
What We Delivered
01 Web Design 3 deliverables
- Astro build
- Practice-area hubs
- Lawyer profile grid
02 Local SEO 3 deliverables
- Suburb landing pages
- LegalService schema
- LocalBusiness schema
03 Content Structure 3 deliverables
- Service pages
- Practice-area FAQs
- Onboarding flow
04 Brand Sections 3 deliverables
- Community section
- Careers page
- Contact details
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Built with
The finished website
A closer look at the build
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