Finance

Fundmaster Landing Pages

Dedicated ad-funnel landing pages for a NZ mortgage advisory

Funnel Building Paid Ads Landing Page Design

The Challenge

Fundmaster is a New Zealand mortgage advisory whose corporate site serves six different audiences at once. Alongside the core platform work, the team wanted a dedicated home for paid acquisition traffic, so ad clicks landed on focused pages rather than a site built to do many jobs.

They also needed creative analysis tooling, reporting surfaces for stakeholders, and a live strategy hub to keep the campaign brief aligned across the team. The goal was a funnel built purely for conversion, kept separate from the broader corporate brand.

Our Solution

Built a dedicated funnel ecosystem at go.
fundmaster.
co.
nz with purpose-built ad landing pages, separate from the corporate site.
Designed each landing page to be single-purpose and single-CTA, with a mobile load target under one second.
Created an internal ad-analysis dashboard so the Fundmaster and Lucid team can monitor creative performance.
Connected automated reporting surfaces and a strategy hub to keep the campaign brief aligned across stakeholders.
Used landing page conversion data to inform bid optimisation and scale the campaigns that perform.

What We Delivered

✦ 4 workstreams · 12 deliverables

01 Funnel Architecture 3 deliverables

Dedicated funnel subdomain
Single-CTA landing pages
Paid-traffic acquisition

02 Analytics & Reporting 3 deliverables

Ad-analysis dashboard
Automated reporting surfaces
Creative performance tracking

03 Campaign Alignment 3 deliverables

Live strategy hub
Campaign brief alignment
Bid optimisation inputs

04 Page Performance 3 deliverables

Mobile-first build
Sub-second load target
Conversion-led layout

How We Work

Our Paid Ads Process

A proven methodology that delivered results

Campaign Strategy

We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.

Audience Research

We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.

Ad Creative & Copy

We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.

Optimisation & Scaling

We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.

Execution Timeline

Our Funnel Building Process

The step-by-step approach behind the outcomes

Funnel Strategy

We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.

Landing Page Design

We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.

Lead Magnet Creation

We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.

Automation Setup

We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.

Want results like this for your business?

Dedicated ad-funnel landing pages for a NZ mortgage advisory for Fundmaster Landing Pages. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.

Free consultation & quote

Response within 24 hours

No obligation to proceed

info@lucidmedia.co.nz +64 27 582 4369