Cost per lead down 21% on a dedicated paid-traffic funnel for Fundmaster

Fundmaster is a New Zealand mortgage advisory whose corporate site serves six different audiences at once. Alongside the core platform work, the team wanted a dedicated home for paid acquisition traffic, so ad clicks landed on focused pages rather than a site built to do many jobs.

They also needed creative analysis tooling, reporting surfaces for stakeholders, and a live strategy hub to keep the campaign brief aligned across the team. The goal was a funnel built purely for conversion, kept separate from the broader corporate brand.

Built a dedicated funnel ecosystem at go. fundmaster.

co. nz with purpose-built ad landing pages, separate from the corporate site.

Designed each landing page to be single-purpose and single-CTA, with a mobile load target under one second. Created an internal ad-analysis dashboard so the Fundmaster and Lucid team can monitor creative performance.

Connected automated reporting surfaces and a strategy hub to keep the campaign brief aligned across stakeholders. Used landing page conversion data to inform bid optimisation and scale the campaigns that perform.