Finance World
A multi-lender mortgage site built to turn calculators into conversations
The Challenge
Finance World is a Manurewa-based mortgage and asset finance brokerage led by Varun Bhatti, with a team carrying over five years of industry experience across home loans, refinancing, refixing, asset finance, business finance and construction loans. The New Zealand mortgage broker market is busy, and many broker websites lean on a single contact form with little to help a borrower decide who to trust.
Finance World wanted a site that put its multi-lender access front and centre and gave borrowers practical reasons to start a conversation. The goal was a platform that proved real value before anyone picked up the phone.
Our Solution
- Built a performance-focused Astro site with a full services hub covering every lending vertical from first home loans to commercial finance.
- Created five interactive calculators for repayments, borrowing power, extra repayments, refinance savings and deposit estimates.
- Added a live rates panel that pulls current lender rates so borrowers can compare options on the spot.
- Structured location pages and a market commentary blog to target long-tail searches around specific loan types and regions.
- Designed a multi-step apply flow with team profiles and a compliance-ready disclosure page so leads arrive pre-qualified and informed.
What We Delivered
01 Web Design 2 deliverables
- Services hub
- Team profiles
02 Web Development 4 deliverables
- Astro build
- Interactive calculators
- Live rates panel
- Multi-step apply flow
03 SEO 3 deliverables
- Location pages
- Long-tail structure
- Market blog
04 Compliance 2 deliverables
- Disclosure page
- Lead pre-qualification
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
Our SEO Process
How we turned strategy into measurable wins
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Built with
The finished website
A closer look at the build
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