Fee Funders
Website rebuild with digital onboarding for an NZ spread-payment lender
The Results
57
Live URLs shipped
15
Industry landing pages
21
SEO blog posts
The Challenge
Fee Funders is a New Zealand spread-payment lender that pays service businesses 100% of their invoice upfront while the customer repays in monthly instalments over three to twelve months, a product used by accountants, lawyers, dentists and trades businesses nationwide. As an FSP-registered consumer-credit provider, the website carries genuine regulatory weight: the disclosure statement, loan terms, fee schedule and FSCL complaints process all have to live on the site and stay accurate.
The previous web presence had accumulated a sprawl of programmatic location and service URLs that needed consolidating without losing search equity, and client onboarding, with director and witness signatures plus AML identity details, needed to happen on the site itself. The professional firms who refer clients also needed a way to put a Fee Funders payment calculator on their own websites and invoices.
Our Solution
- We rebuilt feefunders.
- co.
- nz as a server-rendered Astro 5 site on Vercel with Tailwind CSS 4, shipping 57 live URLs across the marketing core, legal and compliance pages, resources, and an interactive quick-quote calculator.
- We built 15 industry landing pages from a typed data file, each with long-form content, worked pricing scenarios and its own FAQs, alongside a 21-post blog.
- We turned onboarding into a single digital form that captures director and witness signatures on canvas, exports them as SVG, collects AML identity details and file uploads, and posts to a custom API endpoint that emails the completed pack to the Fee Funders team.
- We also built an embeddable payment calculator that partners can add to their own sites as a script, an iframe or a modal button, served from a copy-paste embed-codes page.
- Under the hood the site carries FinancialProduct, FAQ, HowTo and Article schema, an llms.
- txt file for AI search, security and caching headers, and a redirect map that folds the legacy programmatic URLs into the new structure.
What We Delivered
01 Site Build 3 deliverables
- Server-rendered Astro 5
- 57 live URLs
- Compliance and legal pages
02 Industry Content 3 deliverables
- 15 industry landing pages
- Worked pricing scenarios
- 21-post SEO blog
03 Onboarding & Forms 3 deliverables
- Dual signature capture
- AML identity sections
- Custom email API endpoint
04 Widget & SEO 3 deliverables
- Embeddable calculator widget
- FinancialProduct schema
- Legacy redirect map
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Our Automation Process
How we turned strategy into measurable wins
Process Mapping
We mapped your existing workflows to identify automation opportunities and inefficiencies to eliminate.
Integration Design
We designed reliable integrations between your tools and systems, ensuring data flows correctly.
Implementation
We built and tested automated workflows, ensuring reliability and handling edge cases gracefully.
Monitoring & Maintenance
We set up monitoring to ensure reliability and provide ongoing maintenance to keep systems running smoothly.
Built with
The finished website
A closer look at the build
Want results like this for your business?
Website rebuild with digital onboarding for an NZ spread-payment lender for Fee Funders. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
