Compton Cowboys
A bold editorial home for the Compton Cowboys community
The Challenge
The Compton Cowboys are a collective of seven cowboys and one cowgirl from Compton, California, who use horsemanship to uplift inner-city youth and reframe narratives about their community. Rooted in a local horse program founded in 1988 and carried on for more than 30 years, the crew is known for documentary features, brand partnerships, and museum exhibitions.
They wanted a digital home that matched the cultural weight of the brand rather than a generic non-profit template. The site needed to carry long-form storytelling, merchandise, events, and a press archive while staying fast for the mobile networks their community relies on.
Our Solution
- Designed a bold editorial layout that leads with photography and long-form narrative over boilerplate non-profit copy.
- Structured the architecture around the origin story, youth programming, a merchandise storefront, event listings, and a press archive.
- Built the site on Astro with a static-first approach for near-instant loads on any connection, including slow mobile networks.
- Wired a CMS so the team can publish new stories and merch drops without touching code.
- Connected donation, newsletter signup, and contact paths so supporters can engage from any page.
What We Delivered
01 Editorial Web Design 3 deliverables
- Photo-led layout
- Long-form storytelling
- Brand-distinct design
02 Site Architecture 3 deliverables
- Origin story
- Youth programming
- Press archive
03 Content Management 3 deliverables
- Astro static build
- Code-free publishing
- Merch storefront
04 Community Engagement 3 deliverables
- Donation paths
- Newsletter signup
- Contact flow
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
Built with
The finished website
A closer look at the build
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