Cabin Funders
A lead-gen website and loan estimator for a specialist NZ lender
The Challenge
Cabin Funders (JFK Capital Limited, FSP1010017) is a specialist New Zealand lender financing completed transportable cabins, granny flats, sleepouts and tiny homes, with loans of $20,000 to $250,000 secured against the cabin itself. Consumer lending is one of the hardest categories to build a website for: every rate mention carries CCCFA disclosure obligations, borrowers want real repayment numbers before they hand over their details, and a new brand in a niche category has to earn trust quickly.
The business needed a site that could explain a product most cabin buyers have never heard of, show honest indicative repayments, and carry a full loan application online, without a single claim that could not stand up. The goal was a lead-generating website that treats compliance as part of the design, not an afterthought.
Our Solution
- We designed and built the site from scratch on Astro with Tailwind, server-rendered on Vercel, with a custom brand system built around a cabin logo mark and a Fraunces and Hanken Grotesk type pairing.
- The centrepiece is a repayment estimator powered by our own amortisation library, modelling capitalised fees, the monthly admin fee and the optional 40% balloon payment, with the maths unit-tested in Vitest so every indicative figure a borrower sees is correct.
- Around it we wired a two-stage funnel: a soft callback request for people still deciding, and a full loan application for those ready to apply, both feeding straight to the lending team.
- Compliance is engineered into the codebase, with a single rate-disclosure constant that never shows the 1.
- 99% per month rate without its 23.
- 88% p.
- a.
- equivalent.
- Six cabin-type SEO pages generate from one data-driven route, backed by LoanOrCredit, FAQ and HowTo schema plus an llms.
- txt file so AI search engines can cite the product accurately.
- We finished with the production hygiene most builds skip: a legacy 301 redirect map, security headers, a noindexed preview host, a full legal suite, and an image optimisation pass that cut the payload from 51MB to 9.
- 2MB.
What We Delivered
01 Design & Brand 3 deliverables
- Cabin logo mark
- Fraunces + Hanken Grotesk type system
- Favicon and app icon set
02 Website Build 3 deliverables
- CRO-ordered homepage
- Two-stage lead funnel
- 6 cabin-type SEO pages
03 Loan Estimator 3 deliverables
- Custom amortisation library
- 40% balloon modelling
- Vitest unit tests
04 Compliance & SEO 3 deliverables
- CCCFA-aware rate disclosure
- LoanOrCredit schema
- llms.txt for AI search
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Our Automation Process
How we turned strategy into measurable wins
Process Mapping
We mapped your existing workflows to identify automation opportunities and inefficiencies to eliminate.
Integration Design
We designed reliable integrations between your tools and systems, ensuring data flows correctly.
Implementation
We built and tested automated workflows, ensuring reliability and handling edge cases gracefully.
Monitoring & Maintenance
We set up monitoring to ensure reliability and provide ongoing maintenance to keep systems running smoothly.
Built with
The finished website
A closer look at the build
Want results like this for your business?
A lead-gen website and loan estimator for a specialist NZ lender for Cabin Funders. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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