Barclae Ridge Gift Solutions
A WooCommerce redesign built for bulk corporate gifting
The Challenge
Barclae Ridge Gift Solutions is a premium corporate gift hamper business that has curated bespoke hampers for New Zealand corporates, EAs, and HR teams since 2006, with a reputation built on artisan product sourcing and white-glove delivery. Much of their revenue lands in December, when EAs place large staff Christmas orders that need recipient lists, custom branding, and bulk pricing.
Those bulk orders previously ran through a phone-and-email process, with no self-serve path online. The goal was a store that made high-volume corporate gifting as simple as a single personal purchase.
Our Solution
- Redesigned the WooCommerce store with a clean, warm-neutral aesthetic and photography-led product cards that match the premium positioning.
- Separated corporate and personal journeys with clear navigation across corporate, personal, birthday, baby, and seasonal categories.
- Built a bulk order form with CSV recipient upload and a custom hamper request flow for tailored curation.
- Restructured checkout to handle multi-address shipping for corporate recipient lists.
- Optimised product pages around the search terms EAs actually use when sourcing staff gifts.
What We Delivered
01 Store Design 3 deliverables
- WooCommerce redesign
- Photography-led cards
- Warm neutral aesthetic
02 Corporate Ordering 3 deliverables
- Bulk order form
- CSV recipient upload
- Custom hamper flow
03 Checkout Build 2 deliverables
- Multi-address shipping
- Recipient list handling
04 Site Structure 3 deliverables
- Category architecture
- Corporate vs personal nav
- On-page optimisation
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Automation Process
The step-by-step approach behind the outcomes
Process Mapping
We mapped your existing workflows to identify automation opportunities and inefficiencies to eliminate.
Integration Design
We designed reliable integrations between your tools and systems, ensuring data flows correctly.
Implementation
We built and tested automated workflows, ensuring reliability and handling edge cases gracefully.
Monitoring & Maintenance
We set up monitoring to ensure reliability and provide ongoing maintenance to keep systems running smoothly.
Built with
The finished website
A closer look at the build
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