A technical parts catalogue for AES Components

AES Components is a New Zealand distributor of motor control, switchgear, controlgear, and modular power distribution products, supplying switchboard builders, original equipment manufacturers, and distributors with engineered, cost-effective components. Its customers, electrical engineers, panel builders, and industrial contractors, arrive looking for a specific part or product category and need to reach a technical spec in as few clicks as possible.

The goal was a site that treats the product catalogue as the starting point rather than placing it behind marketing pages. AES also wanted room to grow the range over time, from the current Motor Control, Switchgear, and Controlgear lines into future categories.

Rebuilt AES Components on Astro with the product catalogue as the navigational centre of gravity. Structured dynamic product and product-category routes so the team can expand the catalogue without developer involvement.

Organised top-level service pages around Motor Control and Automation, Control Devices, Switchgear, and Modular Power Distribution. Placed technical specs, datasheets, and enquiry paths one click from the homepage so serious buyers reach detail quickly.

Tuned contact and enquiry flows for B2B buyers who prefer to email a sales team rather than use a live chat widget.