Bring visitors back and turn them into customers

Most visitors do not convert on their first visit. Retargeting keeps your brand in front of interested prospects, bringing them back when they are ready to buy.

70%
Higher conversion rate for retargeted visitors vs. new visitors
10x
More cost-effective than acquiring a brand new visitor
96%
Of first-time visitors leave without converting

Sound Familiar?

These are the problems we solve every day for businesses like yours.

Losing visitors who were ready to buy

Most website visitors leave without converting. Without retargeting, those warm prospects disappear and you pay to acquire them all over again.

Showing the same ad to everyone

Generic retargeting treats all visitors the same, whether they browsed for two seconds or spent ten minutes reading your pricing page.

Annoying people with too many ads

Poor frequency management turns potential customers off your brand instead of bringing them back.

No strategy for different buyer stages

Someone who visited your homepage needs a different message than someone who abandoned a quote form halfway through.

What's Included

Everything you need for successful retargeting & remarketing campaigns.

Pixel Setup

Track visitors across all platforms

Audience Segmentation

Different messages for different visitors

Sequential Messaging

Guide prospects through your funnel

Frequency Management

Stay visible without being annoying

What You Get

Recover lost leads who already showed interest in your business

Personalised messaging based on what visitors actually did on your site

Higher conversion rates at a fraction of the cost of cold acquisition

Smart frequency controls that keep your brand welcome, not annoying

Our Approach

Retargeting is one of the highest-ROI tactics in digital advertising because you are reaching people who have already shown interest in your business. We set up tracking pixels across Google, Meta, and LinkedIn so that when visitors leave your site without converting, they see relevant ads that bring them back.

What sets our retargeting apart is segmentation. We do not show the same ad to every past visitor. Instead, we build audience segments based on behaviour: which pages they visited, how long they stayed, whether they started a form, and what products they viewed. Each segment gets messaging tailored to where they are in the buying journey.

For NZ businesses with smaller audiences, we also manage frequency carefully to avoid oversaturation. We set caps on how often someone sees your ads, exclude people who have already converted, and rotate creative to keep things fresh. The result is retargeting that feels helpful rather than intrusive, and consistently delivers the best cost-per-conversion of any campaign type.

How It Works

Our simple process gets you from enquiry to results without the runaround.

1

Discovery Call

We learn about your business, goals, and challenges in a free 30-minute consultation.

2

Custom Proposal

You receive a detailed proposal with scope, timeline, and transparent pricing within 48 hours.

3

We Get to Work

Once approved, we start immediately with regular updates and check-ins throughout.

4

Launch & Support

We deliver, launch, and provide ongoing support to ensure long-term success.

Why Choose Lucid Media for Retargeting?

We focus on results, not just deliverables. Every project we take on is designed to help your business grow.

As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals.

You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner.

What this means for you

Expert guidance

Work with specialists who understand the nuances of retargeting & remarketing campaigns.

Clear communication

No jargon, no confusion. We explain everything in plain language.

Ongoing support

We do not disappear after launch. We are here when you need us.

Proven results

Our track record speaks for itself. Real outcomes for real businesses.

Explore More Paid Ads Services

Retargeting is just one part of our full paid ads offering.

What our clients say

Real results from real businesses. See why clients trust us with their digital growth.

5.0 from 60+ reviews

Frequently Asked Questions

Got questions? We have got answers. Here are some common questions about working with us.

Ask a Question

Ready to bring back visitors who did not convert? Get Your Free Consultation.

Tell us about your conversions and we'll show you how we can help you bring back visitors who did not convert.

Free consultation & quote
Response within 24 hours
No obligation to proceed