Start your paid advertising with a winning strategy
Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one.
Sound Familiar?
These are the problems we solve every day for businesses like yours.
Launching campaigns without a plan
Jumping straight into ad platforms without research means wrong targeting, wasted budget, and campaigns that underperform from day one.
Not knowing which platform to invest in
Google, Meta, LinkedIn and the rest all want your budget. Picking the wrong one means months of spend with little to show for it.
Budget spread too thin across channels
Trying to be everywhere at once with a limited budget means no channel gets enough spend to produce meaningful data, let alone results.
No conversion tracking in place
Without tracking set up before launch, you can't measure results, and every optimisation decision becomes a guess.
What's Included
Everything you need for successful paid ads strategy & setup.
Market Research
Know what your competitors are running and where the gaps are
Channel Selection
Choose the right platforms for your audience
Budget Planning
Put your budget where it earns the most
Campaign Architecture
Account structure built to scale without rebuilds
What You Get
A clear roadmap before any money is spent on ads
Confident channel selection backed by competitor and audience research
Proper conversion tracking and analytics from day one
Budget allocation that maximises impact for your specific market
Our Approach
A solid strategy is the difference between paid advertising that works and paid advertising that quietly wastes money. Before we spend a dollar of your budget, we research your market, analyse your competitors and map the customer journey, so we know where and how to reach your audience before anything goes live.
The strategy covers channel selection, budget allocation, audience targeting, campaign structure and conversion tracking setup. For NZ businesses, that often means local search volumes, seasonal patterns and competitive dynamics that do not behave like the bigger markets overseas. You get a documented plan to review and approve first.
Already running ads? We audit existing accounts too. Audits uncover wasted spend, missed opportunities and structural issues holding campaigns back. Starting fresh or fixing what is broken, strategy first means the budget works harder from the start.
How It Works
Our simple process gets you from enquiry to results without the runaround.
Discovery Call
We learn about your business, goals, and challenges in a free 30-minute consultation.
Custom Proposal
You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours.
We Get to Work
Once approved, we start immediately with regular updates and check-ins throughout.
Launch & Support
We deliver, launch, and provide ongoing support to ensure long-term success.
Why Choose Lucid Media for Ads Strategy?
We focus on results, not just deliverables. Every project we take on is designed to help your business grow.
As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals.
You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner.
What this means for you
Expert guidance
Work with specialists who understand the nuances of paid ads strategy & setup.
Clear communication
No jargon, no confusion. We explain everything in plain language.
Ongoing support
We do not disappear after launch. We are here when you need us.
Proven results
Our track record speaks for itself. Real outcomes for real businesses.
Real results from real campaigns
See what we have achieved for businesses like yours, with real outcomes we can point to.
Qualified Rental Appraisals at $54 Each
Qualified rental appraisal leads at $54 each for a Ray White property management team
10.68× ROAS Father's Day Campaign
10.68x return on a Father's Day campaign with a lean budget
Scaling Facebook Ads Profitably at Volume
Scaling Meta ad spend at a steady $16.02 cost per lead
Plumbing Leads for Just $7.21 Each
Qualified plumbing leads at $7.21 each, 8.2x ROAS
Other Paid Ads Services
Google Ads
We're a Google Ads (AdWords) management company for NZ businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract.
Meta Ads
Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back.
LinkedIn Ads
LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads.
Retargeting
Most visitors leave without converting, and most never come back on their own. Retargeting keeps your business in front of the people who already showed interest, so you're there when they're ready to buy.
What our clients say
Real results from real businesses. See why clients trust us with their digital growth.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to build a paid ads plan that works? get your free strategy session.
Tell us about your strategy and we'll show you how we can help you build a paid ads plan that works.
