First Home Buyer Lead Magnet Funnel
First home buyer funnel converting at a 10.44% rate
The Results
10.44%
Conversion Rate
2x+
Above Industry Benchmark
The Challenge
Fundmaster is a mortgage advisory firm specialising in first home buyers across New Zealand. Advisors wanted to spend their consultation time with buyers who genuinely understood their KiwiSaver balance, deposit position, and path to pre-approval.
The existing enquiry form attracted plenty of curious browsers, but many were still early in their journey and not yet ready to discuss income or savings. The goal was to educate and pre-qualify buyers sooner, so advisors connected with people who had real intent and the financial readiness to secure finance within 90 days.
Our Solution
- Designed a conversion-optimised landing page offering a comprehensive First Home Buyer Guide as the lead magnet.
- Built Meta ad creative around real buyer stories with clear KiwiSaver, deposit, and LVR explainers.
- Delivered the guide instantly, then nurtured each lead through a five-email journey covering deposit strategy, pre-approval timelines, and common pitfalls with embedded consultation booking links.
- Targeted lookalike audiences modelled on past closed clients and retargeted guide downloaders who had not yet booked.
- Achieved a 10.
- 44% conversion rate, more than double the industry benchmark, producing a high volume of qualified leads with consultation bookings to match.
What We Delivered
01 Lead Magnet 2 deliverables
- First Home Buyer Guide
- Instant delivery
02 Landing Page 2 deliverables
- Conversion-optimised design
- Booking links
03 Meta Ads 3 deliverables
- Buyer story creative
- Lookalike audiences
- Retargeting
04 Email Nurture 2 deliverables
- Five-email sequence
- Segmented journey
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Our Funnel Building Process
The step-by-step approach behind the outcomes
Funnel Strategy
We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.
Landing Page Design
We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.
Lead Magnet Creation
We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.
Automation Setup
We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.
Built with
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services."
Dev Dhingra
CEO/Principal Advisor, Fundmaster
Want results like this for your business?
First home buyer funnel converting at a 10.44% rate for First Home Buyer Lead Magnet Funnel. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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