About Jason
Jason Poonia founded Lucid Media in 2018 with a clear goal: help businesses turn their websites into their most valuable growth tool. Based in Auckland, he has spent years working with companies across New Zealand and beyond, building digital strategies that deliver real, measurable results.
With a background rooted in digital marketing, Jason has hands-on experience across web design, search engine optimisation, paid advertising, and conversion optimisation. He has led projects for businesses ranging from local trades companies to established eCommerce brands, always with a focus on performance over polish.
As the digital landscape continues to evolve, Jason is focused on staying ahead of shifts in AI, generative engine optimisation (GEO), and the changing ways people discover businesses online. His approach combines proven fundamentals with forward-thinking strategy to give clients a lasting competitive edge.
Areas of Expertise
Specialising in the core disciplines that drive online growth for NZ businesses.
Web Design
Conversion-focused websites that look great and drive results for NZ businesses.
SEO
Search engine optimisation strategies that build long-term organic visibility and traffic.
Paid Ads
Google Ads and Meta Ads campaigns that deliver measurable returns on ad spend.
AI / GEO
Generative Engine Optimisation and AI-driven strategies to future-proof your digital presence.
Digital Strategy
End-to-end digital plans that align your online presence with your business goals.
Ready to Get Started? Get in Touch
Tell us about your project and we'll get back to you within 24 hours with a tailored approach.
