# Calculators and guides that give you real answers Source: https://www.lucidmedia.co.nz/tools/ Free Tools & Resources Stop guessing. Use these free calculators and downloadable guides to make data-driven decisions about your marketing budget, your website, and what to invest in next. ## Most popular The three calculators every business owner asks us about first. 01 · Popular ### [Website Cost Estimator](https://www.lucidmedia.co.nz/tools/website-cost-estimator/) Describe your project and get a realistic price range for a new website in New Zealand. The fastest answer to the question every business owner asks first. Output Budget $X - $Y Open 02 · Popular ### [Google Ads Budget Calculator](https://www.lucidmedia.co.nz/tools/google-ads-budget-calculator/) Work out the monthly Google Ads budget you need to hit your lead target in New Zealand, based on real cost-per-click and conversion benchmarks. Output Spend $X - $Y/month Open 03 · Popular ### [SEO Profit Calculator](https://www.lucidmedia.co.nz/tools/seo-roi-calculator/) Calculate how much profit SEO could realistically generate for your business based on your traffic, conversion rate, and customer value. Output Generate $X in profit Open ## Pricing & Budget How much should you spend? ### [Website Cost Estimator](https://www.lucidmedia.co.nz/tools/website-cost-estimator/) A realistic price range for a new website in New Zealand. Budget $X - $Y ### [Hosting Cost Calculator](https://www.lucidmedia.co.nz/tools/hosting-cost-calculator/) Monthly hosting and care plan cost, the right tier for your site. $X - $Y/month ### [Marketing Budget Calculator](https://www.lucidmedia.co.nz/tools/digital-marketing-roi-calculator/) Your optimal monthly digital marketing budget based on your goals. Invest $X/month ## ROI & Profitability Is it worth the investment? ### [Website ROI Calculator](https://www.lucidmedia.co.nz/tools/website-roi-calculator/) Whether a new website is worth it. Payback period and projected ROI. X month payback ### [SEO Profit Calculator](https://www.lucidmedia.co.nz/tools/seo-roi-calculator/) How much profit SEO could generate based on your numbers. Generate $X profit ### [Customer Profitability](https://www.lucidmedia.co.nz/tools/cac-vs-ltv-calculator/) Acquisition cost vs lifetime value to confirm your model works. CAC: $X, LTV: $Y ### [Break-even Calculator](https://www.lucidmedia.co.nz/tools/break-even-calculator/) How many customers you need to cover ad spend and turn a profit. Need X customers ## SEO Search performance and ranking ### [Free SEO Audit](https://www.lucidmedia.co.nz/tools/seo-audit/) A real automated crawl of your site: technical health, backlinks, and keyword visibility. Full audit in ~2 min ### [SEO Timeline Estimator](https://www.lucidmedia.co.nz/tools/seo-timeline-estimator/) A realistic estimate of how long SEO takes to deliver meaningful results. Results in X-Y months ### [Website Speed Impact](https://www.lucidmedia.co.nz/tools/website-speed-impact-calculator/) How much slow page loads are costing your business in lost revenue. Losing $X/month ## Paid Ads Plan and benchmark advertising ### [Google Ads Budget Calculator](https://www.lucidmedia.co.nz/tools/google-ads-budget-calculator/) The monthly budget you need to hit your lead target in New Zealand. Spend $X - $Y/month ### [Meta Ads Unit Economics](https://www.lucidmedia.co.nz/tools/meta-ads-unit-economics-calculator/) Whether your ecommerce Meta ads are profitable at a unit level. X.Xx ROAS ### [Cost Per Lead Benchmarks](https://www.lucidmedia.co.nz/tools/cost-per-lead-benchmarks/) What businesses in your industry typically pay per lead. Expect $X-Y per lead ## Conversion Optimise what your site already gets ### [Conversion Rate Impact](https://www.lucidmedia.co.nz/tools/conversion-rate-optimisation-impact-calculator/) How small conversion-rate gains compound into real revenue. +$X monthly revenue ### [A/B Test Calculator](https://www.lucidmedia.co.nz/tools/ab-test-calculator/) Whether your test result is statistically significant. 95% confidence ## Guides & checklists Free PDF templates and checklists you can use straight away. ### [Website Project Brief Template](https://www.lucidmedia.co.nz/resources/website-project-brief-template/) PDF Plan a website project so you get accurate quotes the first time. ### [SEO Audit Checklist](https://www.lucidmedia.co.nz/resources/seo-audit-checklist/) PDF A practical self-audit to spot the SEO gaps on your site. ### [Google Ads Launch Checklist](https://www.lucidmedia.co.nz/resources/google-ads-launch-checklist/) PDF Everything to set up before you spend a dollar on Google Ads. ### [Website Launch Checklist](https://www.lucidmedia.co.nz/resources/website-launch-checklist/) PDF The final quality pass before a new site goes live.