# Marketing Budget Calculator

Source: https://www.lucidmedia.co.nz/tools/digital-marketing-roi-calculator/

Free Tool

Find out if your marketing budget is delivering real results.

Quick start: Enter your numbers below to see if your marketing is profitable. Takes less than 60 seconds.

How much did you spend on marketing last month?

Include everything: ads, content, tools, and any agencies you work with

How many leads did you get?

Count every inquiry, form fill, or phone call from your marketing

What % of leads become paying customers?

Example: If 10 out of 50 leads buy from you, that's 20%

What's a typical customer worth to you?

Example: If your average sale is $1,200, enter 1200

## Understanding Marketing ROI

Marketing ROI tells you whether your marketing spend is **generating more revenue than it costs**. It is the single most important metric for evaluating marketing effectiveness.

The key formulas are:

ROI = (Revenue - Marketing Cost) ÷ Marketing Cost x 100

Cost Per Lead = Total Spend ÷ Total Leads

### What's a good marketing ROI?

- **0% ROI:** Break-even - you got back exactly what you spent
- **100% ROI:** You doubled your money - for every $1 spent, you made $2 back
- **500%+ ROI:** Excellent performance - your marketing is highly effective

### Why lead quality matters as much as quantity

A low cost per lead is only valuable if those leads convert into paying customers. Ten leads at $50 each that convert at 30% are worth more than fifty leads at $10 each that convert at 2%. Always evaluate your **cost per customer**, not just cost per lead.

This is why the lead-to-customer conversion rate in this calculator matters so much. If your conversion rate is low, focus on lead quality and your sales process before increasing ad spend.

Want expert help maximising your marketing ROI? Our [digital strategy services](https://www.lucidmedia.co.nz/services/digital-strategy/) help NZ businesses build marketing systems that deliver measurable, sustainable returns.

## Find Your Specific Calculator

[Meta Ads Unit Economics](https://www.lucidmedia.co.nz/tools/meta-ads-unit-economics-calculator/)

For ecommerce businesses running Meta ads

[Break-even Calculator](https://www.lucidmedia.co.nz/tools/break-even-calculator/)

For service businesses planning ad spend

[SEO Profit Calculator](https://www.lucidmedia.co.nz/tools/seo-roi-calculator/)

For businesses investing in organic SEO

## Want Help Improving Your Marketing ROI?

Get a free marketing performance review and we will identify exactly where to optimise your spend for better returns.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)