# Poor mobile website? Make it easy to use on a phone Source: https://www.lucidmedia.co.nz/solutions/poor-mobile-experience/ \+ Website problems Tiny text, broken layouts and buttons you can't tap send phone visitors straight back to the search results. We rebuild the experience around the screen your customers are actually holding. [Get your free audit](https://www.lucidmedia.co.nz/solutions/poor-mobile-experience/#booking) [See the work](https://www.lucidmedia.co.nz/case-studies/) ## How to tell you have this problem - Visitors have to pinch and zoom to read the text. - The page scrolls sideways, or content spills off the edge of the screen. - Buttons and links sit so close together that people tap the wrong one. - Forms are painful to fill in on a phone keyboard. - Your analytics shows phone visitors enquiring far less often than desktop visitors. - PageSpeed Insights flags problems on mobile that don't appear on desktop. ## What causes it Built before mobile mattered. Older sites were designed for a desktop screen and squeezed onto phones later, if at all. Designed on a big monitor. Layouts signed off on a large screen and never checked on a real phone. Heavy pages. Large images and scripts that load well on office broadband and crawl on mobile data. Pop-ups and overlays. Chat widgets, cookie banners and pop-ups that cover most of a small screen. Untested changes. New plugins and content added over the years without anyone checking them on a phone. ## What it costs you A phone visitor who can't read your page or tap your number rarely perseveres. They go back to the search results and choose someone else, and you never know they were there. It matters for search too. Google [uses the mobile version of a site's content for indexing and ranking](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing), so if content is missing or broken on mobile, that is the version you are judged on. ## How we fix it 1. Step 1 ### Test on real phones We check your key pages on real devices and in PageSpeed Insights and Lighthouse, and pull your mobile and desktop conversion rates from analytics so we know how big the gap is. 2. Step 2 ### Fix the layout and the taps Readable text, buttons large enough to tap, no sideways scrolling, and forms that bring up the right keyboard. This is our [responsive website design](https://www.lucidmedia.co.nz/services/web-design/responsive-website-design/) work. 3. Step 3 ### Make it quick on mobile data Images sized for the screen, fewer scripts and [performance tuning](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/performance/), so pages load quickly on 4G as well as wifi. 4. Step 4 ### Rebuild mobile-first if needed If the site can't be made responsive without fighting its own code, we rebuild it mobile-first with our [web development](https://www.lucidmedia.co.nz/services/web-development/) team and check every page on real devices before launch. ## What you can check yourself 1. 1. Open your five most visited pages on your own phone and try to make an enquiry from each one. 2. 2. Run PageSpeed Insights on the mobile setting and read the Accessibility and Best Practices results as well as Performance. 3. 3. Set body text to at least 16px on mobile so it can be read without zooming. 4. 4. Give buttons and links enough size and space that a thumb can't hit the wrong one. 5. 5. Check your device split in GA4 under Reports, then Tech, then Overview. \+ Case studies ## Real results Projects where we took on the same kind of problem. Each one links to the full case study. Property Services ### [J Tip It: 150% more organic traffic](https://www.lucidmedia.co.nz/case-studies/j-tip-it/) Built for the same-day mobile searches that drive real bookings +150% Organic Traffic Read case study → Automotive ### [Golden Bay Mech Tech: first mechanic South Islanders find](https://www.lucidmedia.co.nz/case-studies/golden-bay-mech-tech/) Now the first mechanic South Islanders find when searching nearby #1 Google ranking Read case study → Hospitality · New Zealand ### [Cheeky Chapati: a restaurant site built for bookings and takeaway](https://www.lucidmedia.co.nz/case-studies/cheeky-chapati/) Full menu and table booking on one page, takeaway one tap away Web Design + Web Development Read case study → Manufacturing ### [Specialised Roading Equipment: visible to Australian buyers too](https://www.lucidmedia.co.nz/case-studies/specialised-roading-equipment/) Now visible to buyers browsing the Australian market too Web Design + SEO Read case study → [See all case studies](https://www.lucidmedia.co.nz/case-studies/) ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently asked questions Straight answers to what people ask us about this. If yours isn't here, ask it below. [Get your free audit](https://www.lucidmedia.co.nz/solutions/poor-mobile-experience/#booking) **How do I check if my website is mobile-friendly?** Open it on your own phone and try to do what a customer would: read a service page, tap the phone number, fill in the form. Then run it through Google PageSpeed Insights, or the Lighthouse panel in Chrome's developer tools, on the mobile setting. Both flag performance, accessibility and best-practice problems on a simulated phone. **What percentage of website traffic comes from mobile?** It varies a lot from one business to the next. Across New Zealand as a whole, [StatCounter's figures for August 2026](https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/new-zealand) put mobile at 36.24% of page views, desktop at 61.04% and tablet at 2.73%. Your own split may look nothing like that, so check it in GA4 under Reports, then Tech, then Overview. Whatever the split, Google ranks you on the mobile version of your site, so it has to work. **How much does it cost to make my website mobile-friendly?** It depends on how the site is built. Fixing a few layouts on a theme that is already responsive is a small job. A site built only for desktop may be better rebuilt. We quote after a free audit, once we know which of those you are dealing with. **Does Google penalise websites that are not mobile-friendly?** Not as a penalty as such, but it has the same effect. Google [uses the mobile version of your content](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing) for indexing and ranking, so if content or links are missing or broken on mobile, that is what Google sees and ranks. **What is the difference between responsive and mobile-friendly?** A responsive website adjusts its layout, images and content to fit any screen size. Mobile-friendly is a broader term that simply means the site works on a phone. A properly responsive site works well on phones, tablets and desktops without needing a separate mobile version. **How long does it take to make a website mobile-responsive?** Fixing layouts on a site that is already responsive is a short job. Converting a desktop-only site, or rebuilding it mobile-first, takes longer. We give you a timeline after the audit, once we have seen how the site is built. \+ Related ## Problems that often come with this one - [Slow website](https://www.lucidmedia.co.nz/solutions/slow-website/) Pages take too long to load, and visitors leave before they see what you offer. - [High bounce rate](https://www.lucidmedia.co.nz/solutions/high-bounce-rate/) Visitors land on a page and leave without doing anything. - [Outdated website](https://www.lucidmedia.co.nz/solutions/outdated-website/) A dated site makes people wonder whether the business behind it is still current. [All website problems we fix](https://www.lucidmedia.co.nz/solutions/) ## Find out what your site is like on a phone. Tell us about your site. We'll look at what is causing the problem and come back with a plain-English plan for fixing it. No obligation. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)