# Website not generating leads? Let's find what's broken

Source: https://www.lucidmedia.co.nz/solutions/no-leads-from-website/

\+ Website problems

A website that doesn't bring in enquiries is costing you money to keep online. We find where visitors lose interest, fix what stops them getting in touch, and track every lead back to its source.

[Get your free audit](https://www.lucidmedia.co.nz/solutions/no-leads-from-website/#booking) [See the work](https://www.lucidmedia.co.nz/case-studies/)

## How to tell you have this problem

- Contact form submissions are rare, or mostly spam.
- The phone rarely rings from people who found you online.
- Nobody asks for a quote through the site.
- Your analytics shows visitors, but you can't see any enquiries against them.
- Nearly all your new work still comes from referrals and repeat customers.

## What causes it

No clear next step. Visitors can't tell what to do next, or the only option is a generic contact page.

Contact details that are hard to find. The phone number sits in the footer and the form is three clicks away.

No reason to reach out now. Nothing on the page answers "why you", or offers a low-risk first step such as a quote or a free check.

Not enough trust. No reviews, no photos of real work, no names, so strangers hold back.

The wrong visitors. Traffic from searches or ads that don't match what you sell will never turn into leads.

Broken forms. Forms that fail silently or send to an inbox nobody checks. It is worth testing yours today.

## What it costs you

A website with no leads is a cost with no return: hosting, updates and the time you put into it, with nothing coming back.

The less obvious cost is the enquiries you never see. People who were ready to talk to someone found a competitor whose site made it easier, and there is no record of them anywhere.

## How we fix it

1. Step 1

   ### Check the basics work

   We test every form, phone link and email address, and set up tracking so each enquiry is recorded with its source.

2. Step 2

   ### Make the next step obvious

   Clear calls to action on every page, contact details within reach on mobile, and a dedicated [landing page](https://www.lucidmedia.co.nz/services/funnel-building/landing-pages/) for each campaign.

3. Step 3

   ### Give people a reason to get in touch

   A specific offer such as a quote, a free check or a useful guide, backed by reviews and real work. This is the core of our [lead generation](https://www.lucidmedia.co.nz/services/funnel-building/lead-generation/) work.

4. Step 4

   ### Bring in the right visitors

   Once the site turns visitors into enquiries, we send more of the right people to it through [SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) or [paid ads](https://www.lucidmedia.co.nz/services/paid-ads/).

## What you can check yourself

1. 1. Send yourself an enquiry through every form on the site and check that it arrives.
2. 2. Put your phone number in the header, and make it a tap-to-call link on mobile.
3. 3. Add a clear call to action to every service page, not only the contact page.
4. 4. Show your best reviews next to your contact form.
5. 5. Offer a low-risk first step, such as a free quote or a short guide, for people who aren't ready to call.

\+ Case studies

## Real results

Projects where we took on the same kind of problem. Each one links to the full case study.

Transport · New Zealand

### [Trekway Shuttle: 28% of ad visitors now request a quote](https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/)

A new website, rebuilt tracking and one campaign built around quote requests

400+ Quote requests

Read case study →

Automotive · New Zealand

### [Tiger Tint & Wrap: 323 enquiries in four months](https://www.lucidmedia.co.nz/case-studies/tiger-tint/)

Helping customers pick the right finish for their budget and timeline

323 website enquiries

Read case study →

Trades & Services

### [Clean Windows: 143% more enquiries](https://www.lucidmedia.co.nz/case-studies/clean-windows/)

A steady place in the map pack that keeps enquiries coming

+143% Enquiries

Read case study →

Professional Services

### [Taxmates: tax leads at $15.23 from a lead magnet](https://www.lucidmedia.co.nz/case-studies/taxmates-ghl-funnel/)

Replacing referral guesswork with a steady, predictable pipeline

$15.23 Cost Per Lead

Read case study →

[See all case studies](https://www.lucidmedia.co.nz/case-studies/)

## What our clients say

Real reviews from the businesses we have built, ranked and run campaigns for.

5.0 from 70+ reviews

> “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”

Paul Zellman BDM, Austar Property Services

Jaide Wooler Executive Assistant, Tom Rawson

> We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
>
> The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!

Google review

Terry Bradley Director, Precision Building Inspectors

> Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
>
> It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.

Google review

> “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”

Andrew Baker Owner, Electrical Plus

Mitch Taylor Director, Horton Taylor

> I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
>
> Most of all he actually gets the results he says he will.

Google review

Grace Zhang Sunshine Mortgages

> Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
>
> I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.

Google review

> “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”

Harry & Maria Owner, Pots of Joy

Samir Khanna Director, Professional Financial

> Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
>
> The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.

Google review

Alex Mayo Owner, Playceholdr

> I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.

Google review

Britta Friedrich Manager, MagicGerman

> Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
>
> They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.

Google review

Melitta Adam Founder, Melitta Skin

> I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
>
> It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.

Google review

> “We wanted to bring our idea for an app to life. He turned our ideas into reality.”

Alana Saunders Business Manager, A T Realty

Andrew Harvey Director, AES Comp

> Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
>
> Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.

Google review

Ratu Tau Trekway Shuttle

> We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
>
> Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
>
> Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
>
> Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.

Google review

Alex Fladgate Owner, JunkBoss

> Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
>
> Highly recommend to anyone looking to get their website done.

Google review

> “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”

Dev Dhingra CEO, Fundmaster

Isaac Smith Managing Director, PSI

> Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.

Google review

Tyler Newman Tillen Finance

> From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
>
> What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
>
> The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.

Google review

> “He was really acting in our best interests and went beyond what we were expecting him to achieve.”

Brianna Hoy Managing Director, PplPeople

Fiona Ashford Manager, Fee Funders

> When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
>
> Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.

Google review

Lynnae Sands Manager, Windsor Industries

> Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.

Google review

> “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”

Eddie Director, PlastiCard

Joel D'leema Director, TSB Living

> Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.

Google review

J-Tip It Google review

> The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
>
> We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
>
> If you want to be in safe hands, choose Lucid!

Google review

> “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”

Aidan Fraei Agent, Ray White

## Frequently asked questions

Straight answers to what people ask us about this. If yours isn't here, ask it below.

[Get your free audit](https://www.lucidmedia.co.nz/solutions/no-leads-from-website/#booking)

**Why is my website not generating leads?**

The most common reasons are unclear calls to action, contact details that are hard to find, no compelling reason to get in touch and a poor experience on mobile. Many business websites work like a brochure rather than a way to start a conversation. A lead generation audit shows which of these apply to yours.

**How many leads should my website generate?**

There is no fair number to aim for without knowing your industry, your prices and how targeted your traffic is. A better test is your own trend: if visitors are rising and enquiries aren't, or a page gets plenty of traffic and no enquiries, that is where to look first. Tracking every enquiry by source makes this visible.

**What is the best way to capture leads on a website?**

Use a few methods together. A prominent contact form, a tap-to-call phone number, live chat and a lead magnet such as a free guide or audit all work alongside each other. Make it easy, give visitors a reason to reach out, and remove friction at every step.

**Do I need a landing page to generate leads?**

Dedicated landing pages help because they focus on one action with no distractions, where a homepage tries to do many things at once. For paid campaigns they are close to essential. For organic traffic, well-built service pages with strong calls to action do the same job.

**How quickly can I start getting more leads from my website?**

Fixing broken forms, adding a visible phone number and putting reviews next to your contact form can all be done quickly. Bringing in more of the right visitors through SEO or content takes longer to build. We start with the quick fixes, then build on them.

**How much does it cost to set up lead generation on my website?**

It depends on what is needed: a few fixes to the existing site, new landing pages, or a full funnel with email follow-up and CRM integration. We quote after a free audit, once we know which of those you need.

\+ Related

## Problems that often come with this one

- [Low conversion rate](https://www.lucidmedia.co.nz/solutions/low-conversion-rate/)

  People visit your website, but very few of them buy, book or get in touch.

- [Outdated website](https://www.lucidmedia.co.nz/solutions/outdated-website/)

  A dated site makes people wonder whether the business behind it is still current.

- [Not ranking on Google](https://www.lucidmedia.co.nz/solutions/not-ranking-on-google/)

  Customers search for what you do and find your competitors instead.

[All website problems we fix](https://www.lucidmedia.co.nz/solutions/)

## Find out why your website isn't bringing in leads.

Tell us about your site. We'll look at what is causing the problem and come back with a plain-English plan for fixing it. No obligation.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)
