# Low conversion rate? Turn more of your visitors into customers Source: https://www.lucidmedia.co.nz/solutions/low-conversion-rate/ \+ Website problems You are already paying for traffic through ads or SEO. If those visitors leave without buying or enquiring, the fix is usually on the page, not in the budget. We find where they drop off and why. [Get your free audit](https://www.lucidmedia.co.nz/solutions/low-conversion-rate/#booking) [See the work](https://www.lucidmedia.co.nz/case-studies/) ## How to tell you have this problem - Traffic is steady or growing, but sales and enquiries are not. - Visitors reach your pricing, product or contact page, then leave. - Carts get started and not finished. - Paid campaigns get clicks but few leads, so every lead costs too much. - You can't say which pages or channels produce customers, because conversions aren't tracked properly. ## What causes it An unclear offer. The first screen doesn't say plainly what you do, who it is for, and why someone should pick you. A weak or hidden call to action. The next step is buried, vague ("Submit"), or competing with five other links. Missing proof. No reviews, case studies or recognisable clients near the point of decision. Friction in forms and checkout. Long forms, forced account creation and costs that only appear at the last step. Traffic that doesn’t match the page. Ads and search results that promise one thing and land people on a page about something else. Broken tracking. If conversions aren't measured, nobody can see what is working, so nothing gets fixed. ## What it costs you A low conversion rate makes everything else more expensive. The same ad spend and the same SEO effort produce fewer customers, so each one costs more to win. It is tempting to buy more traffic, when the leak is on the page. Some drop-off is normal. [Baymard Institute](https://baymard.com/lists/cart-abandonment-rate)'s average across 50 studies puts online cart abandonment at 70.22%, so even well-run stores lose most carts. The useful question is how much of your drop-off comes from friction you can remove, and that is what your own data shows. ## How we fix it 1. Step 1 ### Get the tracking right first We check that every form, call and purchase is recorded in GA4 through [conversion analytics](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/conversion-analytics/), so decisions rest on real numbers. 2. Step 2 ### Find where people drop off Funnel reports, heatmaps and session recordings show where visitors hesitate and where they leave. 3. Step 3 ### Fix the page A clearer offer, a stronger call to action, proof next to the decision and shorter forms, through our [UX optimisation](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ux-optimization/) and [landing page optimisation](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/landing-page-optimization/) work. 4. Step 4 ### Test, then keep what works Where there is enough traffic, we [A/B test](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ab-testing/) changes against the original, so you keep what measurably helps and drop what doesn't. It is all part of our [conversion rate optimisation](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/) service. ## What you can check yourself 1. 1. Read your homepage headline as a stranger would. If it doesn't say what you do and who it's for, rewrite it. 2. 2. Give each page one main call to action, with a label that says what happens next, such as "Get a quote". 3. 3. Put two or three real reviews next to your contact form or checkout button. 4. 4. Cut every form field you don't need in order to reply. 5. 5. Go through your contact form and checkout on your own phone, start to finish. \+ Case studies ## Real results Projects where we took on the same kind of problem. Each one links to the full case study. Finance ### [Fundmaster: a first home buyer funnel converting at 10.44%](https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/) Advisors now spend their time with buyers who are ready to talk 10.44% Conversion Rate Read case study → Finance · New Zealand ### [Fundmaster: 3.5x more enquiries becoming applications](https://www.lucidmedia.co.nz/case-studies/fundmaster-landing-pages/) Fewer enquiries, better ones, and the same number of applications out the other end 3.5x More enquiries becoming applications Read case study → Transport · New Zealand ### [NZ Taxi Vans: 57% more completed bookings a day](https://www.lucidmedia.co.nz/case-studies/auckland-taxi-network/) Four booking brands rebuilt, including a flagship site that had been offline for maintenance +57% More completed bookings a day Read case study → Real Estate · New Zealand ### [Austar Property Services: 66% lower cost per appraisal lead](https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/) Paul reports a 66% reduction in CPA and improved lead quality 66% Lower cost per appraisal lead Read case study → [See all case studies](https://www.lucidmedia.co.nz/case-studies/) ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently asked questions Straight answers to what people ask us about this. If yours isn't here, ask it below. [Get your free audit](https://www.lucidmedia.co.nz/solutions/low-conversion-rate/#booking) **What is a good conversion rate for a website?** There is no single benchmark worth chasing. Conversion rates vary with your industry, your prices, where the traffic comes from and what counts as a conversion, so an average taken from other people's sites says little about yours. The useful comparison is your own site over time, and your pages and channels against each other. That shows where the biggest gaps are. **How do I find out why visitors are not converting?** Start with Google Analytics to see where visitors drop off. Heatmap tools like Hotjar or Microsoft Clarity show where people click and how far they scroll, and session recordings let you watch real visits. Together they show the friction points that stop people taking the next step. **How long does it take to improve conversion rates?** Clear fixes such as a better call to action or a shorter form can be made quickly. Testing takes longer, because a test needs enough visitors to give a reliable answer, and low-traffic sites take longer to get there. We plan tests around the traffic you actually have. **How much does conversion rate optimisation cost?** It depends on how many pages and funnels are involved and whether your tracking needs fixing first. We quote after a free audit, once we have seen your analytics and know where the losses are. **Will redesigning my website improve conversions?** Not necessarily. A redesign made without data can hurt conversions as easily as help them. The better approach is to find the specific blockers through analytics and testing, then fix those. Sometimes a few targeted changes to the existing site do more than a full redesign. **What are the most common conversion killers?** Slow pages, an unclear offer, long or complicated forms, missing reviews and weak calls to action. On mobile, tiny buttons and awkward navigation add to it. Most sites that struggle to convert have more than one of these. \+ Related ## Problems that often come with this one - [No leads from your website](https://www.lucidmedia.co.nz/solutions/no-leads-from-website/) The site gets visitors, but the phone doesn't ring and the forms stay empty. - [High bounce rate](https://www.lucidmedia.co.nz/solutions/high-bounce-rate/) Visitors land on a page and leave without doing anything. - [Slow website](https://www.lucidmedia.co.nz/solutions/slow-website/) Pages take too long to load, and visitors leave before they see what you offer. [All website problems we fix](https://www.lucidmedia.co.nz/solutions/) ## Find out where your visitors are dropping off. Tell us about your site. We'll look at what is causing the problem and come back with a plain-English plan for fixing it. No obligation. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)