# High bounce rate? Why visitors leave, and how to keep them Source: https://www.lucidmedia.co.nz/solutions/high-bounce-rate/ \+ Website problems People find your page, glance at it and go straight back to Google. We find out which pages lose them and why, then fix the page, the speed or the traffic that is sending the wrong people. [Get your free audit](https://www.lucidmedia.co.nz/solutions/high-bounce-rate/#booking) [See the work](https://www.lucidmedia.co.nz/case-studies/) ## How to tell you have this problem In GA4, [bounce rate is the share of sessions that were not engaged](https://support.google.com/analytics/answer/12195621): they lasted 10 seconds or less, had no key event and viewed only one page. Look for these patterns. - Bounce rate is high on the pages that matter most, such as service pages and landing pages. - Average engagement time on those pages is only a few seconds. - Few visitors go on to a second page. - Paid ad traffic lands and leaves almost immediately. - Bounce rate jumped after a redesign, a new campaign or a change to the site. ## What causes it The page doesn't match the search. Someone searched for one thing and landed on a page about something else, or on a general homepage. Ads that overpromise. The ad mentions an offer or a price the landing page doesn't repeat. Slow loading. Visitors leave before the page has finished appearing. An untrustworthy first screen. Dated design, stock photos and no reviews. Pop-ups. Something covers the content before people have read a line. A poor mobile layout. Text too small to read, or content off the edge of the screen. ## What it costs you Every bounce from a paid click is money spent on a visitor who left, and every bounce from search is a potential customer who went back and chose another result. A high bounce rate isn't always bad, though. A visitor who finds your phone number and calls straight away may never view a second page. That is why we look at bounce rate page by page, alongside calls and enquiries, before deciding anything needs fixing. ## How we fix it 1. Step 1 ### Find the pages that lose people We break bounce and engagement down by page, device and traffic source in GA4 through [conversion analytics](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/conversion-analytics/), so we fix the pages that matter rather than chasing a site-wide number. 2. Step 2 ### Match each page to the search or ad We rewrite headlines and content so the page delivers what the click promised, and build dedicated [landing pages](https://www.lucidmedia.co.nz/services/funnel-building/landing-pages/) for campaigns. 3. Step 3 ### Remove the reasons to leave Faster loading, a clearer first screen, proof people can trust and fewer pop-ups, through our [UX optimisation](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ux-optimization/) work. 4. Step 4 ### Give people somewhere to go next Clear calls to action and links to related pages, then we measure engagement and enquiries against the baseline. ## What you can check yourself 1. 1. In GA4, open the Pages and screens report and add bounce rate as a metric, so you can see which pages lose the most visitors. 2. 2. Search for your main terms and read your own result. Does the page deliver what the title promises? 3. 3. Make the first screen say what you do, where, and what to do next. 4. 4. Remove or delay pop-ups that appear as the page loads. 5. 5. Link each service page to the next useful step, such as a case study, pricing guidance or your quote form. \+ Case studies ## Real results Projects where we took on the same kind of problem. Each one links to the full case study. Finance ### [Lendy: a landing page for every loan product](https://www.lucidmedia.co.nz/case-studies/lendy-landing-pages/) Every campaign now leads to an experience that matches the search Funnel Building + Landing Page Design Read case study → Legal ### [Indus Legal: clients land on the practice area they need](https://www.lucidmedia.co.nz/case-studies/indus-legal/) Clients now land straight on the practice area they need Web Design + Local SEO Read case study → Automotive ### [Turbo & Diesel: a page for every specialist job](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-website/) Every specialist job now has its own page customers can find Web Design + Web Development Read case study → Transport · New Zealand ### [NZ Taxi Vans: 57% more completed bookings a day](https://www.lucidmedia.co.nz/case-studies/auckland-taxi-network/) Four booking brands rebuilt, including a flagship site that had been offline for maintenance +57% More completed bookings a day Read case study → [See all case studies](https://www.lucidmedia.co.nz/case-studies/) ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently asked questions Straight answers to what people ask us about this. If yours isn't here, ask it below. [Get your free audit](https://www.lucidmedia.co.nz/solutions/high-bounce-rate/#booking) **What is a good bounce rate?** There is no universal good number. In GA4, [bounce rate is the percentage of sessions that were not engaged](https://support.google.com/analytics/answer/12195621), and an engaged session is one that lasts longer than 10 seconds, has a key event, or has two or more page views. What is normal depends on the page: a blog post that answers a question on one screen will bounce more than a product page. Compare your pages with each other, and with their own history. **Why is my bounce rate so high?** Common causes are slow loading, ad copy or search snippets that promise something the page doesn't deliver, a design that looks untrustworthy, content that doesn't match what the visitor expected, and pop-ups. A poor mobile layout often adds to it. A high bounce rate tells you visitors aren't finding what they came for. **How do I reduce my bounce rate?** Start with the pages that get the most traffic and bounce the most. Make sure each one delivers what the search or ad promised, loads quickly and makes the next step obvious. Then remove anything that gets in the way, such as auto-playing video or a pop-up on load. **Does bounce rate affect my Google rankings?** Not as a number. Bounce rate is a metric in your analytics account. What Google's ranking systems try to reward is content that answers the search well, and a page that sends people straight back to the results is often one that doesn't. Fixing the reason people bounce is worth doing for its own sake. **How long does it take to improve bounce rate?** Removing pop-ups and fixing mismatched landing pages can be done quickly. Content rewrites, speed work and redesigns of key pages take longer. Measure over several weeks rather than days, because daily numbers swing with traffic. **How much does it cost to fix a high bounce rate?** It depends on whether the cause is the traffic, the page or the site as a whole. We quote after a free audit, once we have looked at your analytics and know which pages are losing people and why. \+ Related ## Problems that often come with this one - [Slow website](https://www.lucidmedia.co.nz/solutions/slow-website/) Pages take too long to load, and visitors leave before they see what you offer. - [Poor mobile experience](https://www.lucidmedia.co.nz/solutions/poor-mobile-experience/) Your site works on a desktop but is hard to read, tap and use on a phone. - [Low conversion rate](https://www.lucidmedia.co.nz/solutions/low-conversion-rate/) People visit your website, but very few of them buy, book or get in touch. [All website problems we fix](https://www.lucidmedia.co.nz/solutions/) ## Find out why visitors are leaving your site. Tell us about your site. We'll look at what is causing the problem and come back with a plain-English plan for fixing it. No obligation. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)