# Connect tools that don't talk to each other Source: https://www.lucidmedia.co.nz/services/workflow-development/custom-integrations/ When an off-the-shelf integration doesn't exist, we build it. Custom connectors that bridge your tools so data moves across your business on its own. [Book Free Strategy Call](https://www.lucidmedia.co.nz/services/workflow-development/custom-integrations/#booking) [View All Workflow Development Services](https://www.lucidmedia.co.nz/services/workflow-development/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Off-the-shelf integrations do not cover your needs Zapier and native integrations only handle basic use cases, and your business has specific requirements they cannot support. ### Legacy systems that were never built to connect Older software in your stack lacks modern integration options, creating islands of data that require manual bridging. ### Complex data transformation between systems Your systems store data in different formats, and getting them to understand each other requires custom mapping logic. ### Integration failures going unnoticed When data syncs break, nobody knows until a customer complains or a report shows incorrect numbers. Weeks to build, depending on integration complexity 1-8 Uptime target for properly built custom integrations 99.5%+ Face integration challenges ~68% ## What's included Here's what the work covers. 01 ### Gap Analysis Identify integration needs and opportunities 02 ### Connector Development Build bridges between disparate systems 03 ### Data Transformation Map and transform data between formats 04 ### Error Handling Failures and edge cases caught and handled properly ## What You Get Custom connectors built for your exact requirements Legacy systems brought into your modern workflow Reliable data transformation between incompatible formats Built-in monitoring that alerts you before problems reach customers ## Our Approach Custom integrations solve the problems off-the-shelf connectors can't. When your business needs specific data transformations, complex conditional logic, or connections between systems that don't natively integrate, custom development is the answer. We build connectors with proper error handling, logging, and monitoring. If a sync fails at 2am, the system catches it, logs the details, retries if appropriate, and alerts your team if a human needs to step in. That reliability is what separates professional integrations from fragile scripts that break silently. For New Zealand businesses running industry-specific software or legacy systems, custom integration is often the only viable option. We've built connectors for accounting platforms, inventory management systems, booking engines, and proprietary databases used across New Zealand. Every integration comes documented and built for long-term maintainability. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Custom Integrations? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of custom integrations & connectors. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Logistics ### [Tradevine: orders synced without anyone retyping them](https://www.lucidmedia.co.nz/case-studies/tradevine-automation/) No more staff retyping order details between two systems Workflow Automation + API Integration Read case study → Technology ### [Site migrations: 90% less time moving content](https://www.lucidmedia.co.nz/case-studies/web-content-extractor/) Every page moves across complete, with nothing lost in translation 90% Time Saved vs Manual Migration Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Workflow Development Services [View all](https://www.lucidmedia.co.nz/services/workflow-development/) ### [Process Automation](https://www.lucidmedia.co.nz/services/workflow-development/process-automation/) Your team shouldn't be doing work a machine can do faster and more accurately. We map your processes, work out what can run on its own, and build automations that take the repetitive work off their plate. ### [API Integration](https://www.lucidmedia.co.nz/services/workflow-development/api-integration/) Your tools should talk to each other. We build custom API integrations that move data between your systems automatically, so nothing gets re-typed and everyone works from the same numbers. ### [No-Code Automation](https://www.lucidmedia.co.nz/services/workflow-development/no-code-automation/) Not every automation needs custom code. We use Zapier, Make, and other no-code tools to connect your apps and get workflows running in days, at a fraction of development cost. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **When do I need a custom integration rather than an off-the-shelf connector?** You need a custom integration when no connector exists between your tools, when the available integrations are too limited, or when your data transformation requirements go beyond what pre-built options handle. It's also the right call for legacy systems that platforms like Zapier don't support, and for data volumes or speeds that no-code tools can't manage reliably. If an off-the-shelf connector does the job, though, we'll tell you. Custom work should solve a real gap, not pad an invoice. **How long do custom integrations take to build?** Simple integrations between two systems with well-documented APIs typically take 1 to 2 weeks. Complex builds involving multiple systems, heavy data transformation, or legacy software take 4 to 8 weeks. The timeline covers requirements gathering, development, testing with real data, error handling, and documentation. We give you a detailed estimate after assessing your specific systems and requirements, so you can plan around real dates rather than guesses. **Are custom integrations reliable enough for business-critical processes?** Yes, when they're built properly. We implement thorough error handling, detailed logging, automated monitoring, and alerting so integrations run consistently. Every build includes retry logic for transient failures and fallback procedures for serious ones. The design goal is resilience: when something unexpected happens, the integration handles it gracefully and tells someone, rather than failing silently and quietly corrupting your data. That silent failure mode is the one that does real damage, and it's the one we engineer against hardest. **What happens when one of my connected tools updates?** API changes in connected systems can affect integrations, which is why we build on versioned APIs and follow each vendor's best practices. When a connected platform announces breaking changes, we update your integration before those changes take effect. Our maintenance packages include monitoring the API changelogs of your connected vendors, so we see what's coming early instead of discovering it when something breaks at the worst possible moment. **How much do custom integrations cost?** Pricing depends on the complexity of the connection, the number of systems involved, the data volumes, and the level of error handling and monitoring required. A simple two-system integration costs significantly less than a multi-system build with complex transformation and real-time sync. We provide fixed-fee proposals after an assessment phase. To weigh it up, put the build cost next to what the manual work and data errors currently cost you each month. That comparison is usually all the business case you need. **Can you integrate with systems built by other developers?** Yes. We regularly build integrations with custom applications, proprietary databases, and systems built by other teams or vendors. We start by reviewing the available documentation, API endpoints, and data structures to understand what's possible. Where documentation is thin, we work it out through testing and, where they're available, collaboration with the original developers. Everything we build is documented and maintainable, so future developers can understand and modify it without archaeology. **How do you test custom integrations before going live?** Every integration is tested in sandbox or staging environments before it touches your production data. Testing covers normal operation, edge cases, error scenarios, and high-volume throughput. We verify that data maps correctly between systems, that errors are caught and handled, and that monitoring alerts actually fire when they should. Only after that do we switch to production, and we watch the integration closely through its first few weeks of live operation. **What documentation do you provide with custom integrations?** Every custom integration ships with technical documentation covering the architecture, data flow, error handling, and monitoring setup. We also provide operational documentation for your team: how the integration works, what to look for in the monitoring dashboards, and what to do when an alert fires. That means your team can manage it day-to-day, and any future developer can understand the system without guesswork. You own the integration, so you should be able to run it without us. ## Ready to bridge your disconnected systems? get your free strategy session. Tell us about your custom integration and we'll show you how we can help you bridge your disconnected systems. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)