# Development that works on every device Source: https://www.lucidmedia.co.nz/services/web-development/responsive-web-development/ We build websites and applications that work properly on every screen: phones, tablets, and desktops. Tested on real devices, not just emulators. [Get Your Free Website Audit](https://www.lucidmedia.co.nz/services/web-development/responsive-web-development/#booking) [View All Web Development Services](https://www.lucidmedia.co.nz/services/web-development/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Your site breaks on certain devices Elements overflow, buttons overlap, and layouts collapse on specific screen sizes because the code was not built with responsive techniques. ### Mobile page speed is unacceptable Large images, unoptimised code, and desktop-first development create painful load times on mobile networks that New Zealand users rely on. ### Touch interactions do not work properly Hover-dependent menus, tiny tap targets, and desktop-oriented interactions make your site frustrating to use on phones and tablets. ### Maintaining separate codebases is costly Running different code for mobile and desktop doubles your development and testing effort while introducing inconsistencies between versions. Of users lost per extra second of load time (BBC) 10% New Zealand web traffic mobile/tablet ~42% Sites indexed mobile-first by Google 100% Core Web Vitals passed on every build 3 ## What's included Here's what the work covers. 01 ### Mobile-First Code Built for mobile performance, enhanced for desktop 02 ### Fluid Layouts CSS Grid and Flexbox for flexible, adaptive layouts 03 ### Performance Optimised Optimised images, lazy loading, and efficient code 04 ### Cross-Browser Testing Tested across all major browsers and devices ## What You Get Pixel-perfect rendering on every screen size Fast load times on mobile networks Touch-optimised interactions throughout One codebase that serves all devices ## Our Approach Responsive web development is the technical craft behind a site that works on any screen. Responsive design defines how a site should look; responsive development makes it real, through clean, efficient code that performs well on every device and connection speed. We use modern CSS techniques including Grid, Flexbox, and container queries to create layouts that flow naturally across screen sizes. Images are served in modern formats like WebP and AVIF, sized appropriately for each breakpoint, keeping page weight low on mobile connections. JavaScript is written progressively, so core functionality works everywhere while enhanced features activate on capable devices. For New Zealand businesses, this matters more than most realise. A visitor on fast urban fibre and a visitor in a rural area on mobile data both deserve a fast, functional experience. Every responsive build is tested on real devices across iOS, Android, and desktop browsers to catch the issues emulators miss. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Responsive Dev? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of responsive web development. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Planning a new website? Start with a brief A fill-in template for your goals, pages, content, features and budget, so every web team quotes the same job. [Get the free template](https://www.lucidmedia.co.nz/resources/website-project-brief-template/) Free template, 12 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Real Estate ### [AT Realty: instant commission figures in front of vendors](https://www.lucidmedia.co.nz/case-studies/ray-white-commission-app/) Agents no longer do maths in front of vendors during a pitch Mobile App Development + UI/UX Design Read case study → E-commerce ### [TSB Living: refunds handled in one system instead of spreadsheets](https://www.lucidmedia.co.nz/case-studies/tsb-living-refund-system/) No more copying refund details between spreadsheet tabs by hand 80% Faster Processing Read case study → E-commerce ### [Five tracking systems unified into one portal for TSB Living](https://www.lucidmedia.co.nz/case-studies/tsb-living-multi-carrier-tracking/) Customers no longer need to guess which carrier has their order 5 Tracking systems unified behind one search box Read case study → Technology ### [PlastiCard: a full rebuild with feature parity on iOS 26](https://www.lucidmedia.co.nz/case-studies/plasticard-app-upgrade/) A faster, more reliable way for customers to order custom ID cards Mobile App Development + React Native Upgrade Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Web Development Services [View all](https://www.lucidmedia.co.nz/services/web-development/) ### [Web Apps](https://www.lucidmedia.co.nz/services/web-development/custom-web-application/) Off-the-shelf software makes you work around its limitations. We build custom web applications around the way your business actually runs, from internal tools to customer-facing platforms. ### [E-commerce Dev](https://www.lucidmedia.co.nz/services/web-development/ecommerce-development/) An online store is a system: checkout, payments, stock, orders, and shipping all working together. We build that system properly, on Shopify, WooCommerce, or a custom platform. ### [WordPress Dev](https://www.lucidmedia.co.nz/services/web-development/wordpress-website-development/) WordPress done properly is fast, secure, and easy to maintain. We write custom theme code for everything from simple sites to complex builds. No bloated themes, no plugin sprawl. ### [Plugin Dev](https://www.lucidmedia.co.nz/services/web-development/wordpress-plugin-development/) When nothing in the plugin directory does what your business needs, we build the plugin that does. Clean, secure code that extends WordPress exactly how you need. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is mobile-first development?** Mobile-first development means writing code for small screens first, then progressively enhancing the layout and functionality for larger screens like tablets and desktops. This approach ensures that mobile performance and usability are priorities rather than afterthoughts. It also aligns with how Google evaluates your site, since mobile-first indexing means the mobile version of your code is what Google primarily assesses for rankings. With Google judging your site on its mobile version and a large share of visitors arriving on phones, mobile-first is not a preference. It is the baseline. **How do you handle images for different screens?** We use the HTML srcset attribute and the picture element to deliver appropriately sized images for each device and screen density. This means a mobile user on a cellular connection downloads a much smaller image file than a desktop user on fibre, significantly improving load times. We also implement lazy loading so images below the fold only load as the user scrolls to them, and we serve modern formats like WebP and AVIF with JPEG fallbacks for older browsers. Done properly, image handling alone can cut page weight to a fraction of a basic implementation. **Do you test on real devices?** Yes, we test on real iOS and Android devices alongside browser developer tools and cloud-based testing services. Real device testing is essential because emulators cannot accurately replicate touch interactions, scrolling behaviour, font rendering, and performance characteristics of actual hardware. We test on the devices most commonly used by New Zealand consumers, including current iPhones, Samsung Galaxy phones, iPads, and various Android tablets. This hands-on testing catches issues that would otherwise only surface after launch when real users encounter them. **What about older browsers?** We discuss browser support requirements at the start of every project so we can plan the technical approach accordingly. For most New Zealand businesses, we support the last two versions of major browsers, which covers the vast majority of users. For features that are not supported in older browsers, we implement graceful fallbacks so those users still get a functional experience even if they miss some visual enhancements. If your audience includes users on legacy browsers like older versions of Internet Explorer, we can accommodate that, though it does affect development time and cost. **How much does responsive web development cost?** Responsive development is not an add-on or separate line item. It is a fundamental part of how we build every website and web application, so the cost is included in every project quote. Building responsively from the start is actually more efficient than trying to retrofit a desktop-only site later. The overall project cost depends on the number of pages, complexity of layouts, and any custom interactive features required. We provide detailed quotes that include responsive development across all standard breakpoints as a matter of course. **How does responsive development affect site performance?** When done properly, responsive development significantly improves site performance, especially on mobile devices. We use techniques like conditional loading, where code and assets only load when relevant to the current device, rather than sending everything to every user. CSS is structured efficiently using modern layout methods like Grid and Flexbox that require less code than older approaches. JavaScript is written progressively so core functionality works immediately while enhanced features activate on capable devices. The result is faster load times across all devices, which directly improves both user experience and search rankings. **Can you make my existing site responsive?** In many cases, yes. If your existing site has a reasonable code structure and well-organised content, we can add responsive behaviour through CSS updates, layout restructuring, and image optimisation. However, if the site was built with fixed-width tables, inline styles, or heavily nested layout code from an older era of web development, a responsive retrofit can be more expensive and less effective than starting fresh. We assess your current codebase and give you an honest recommendation on whether retrofitting or rebuilding will deliver better value for your New Zealand business. **What screen sizes and breakpoints do you develop for?** We develop for a comprehensive range of breakpoints that cover the devices New Zealand users actually browse on. This typically includes small phones (320px), standard phones (375-414px), large phones and small tablets (768px), tablets and small laptops (1024px), standard desktops (1280px), and large displays (1440px and above). Rather than designing only for these specific widths, we use fluid layouts that adapt smoothly at every pixel in between, so your site looks polished at any size. We also review your analytics to identify which devices your specific audience uses most and prioritise testing accordingly. ## Ready to Start your? get your free strategy session. Tell us about your responsive build and we'll show you how we can help you Start your. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)