# Website redesign services that win back the customers you're losing Source: https://www.lucidmedia.co.nz/services/web-design/website-redesign/ Your website should be your best salesperson. Most aren't. We redesign websites to load fast, keep the rankings you've earned, and turn more of your visitors into customers. It starts with a free strategy session, not a sales pitch. [Get Your Free Website Audit](https://www.lucidmedia.co.nz/services/web-design/website-redesign/#booking) [View All Web Design Services](https://www.lucidmedia.co.nz/services/web-design/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Your website looks dated, and visitors notice A site that looked modern a few years ago now tells visitors you may be behind the times. They don't email to explain why they left. They just leave, and call a business whose website looks like it's still moving. ### Competitors are winning work that should be yours When two businesses quote the same job, the one with the sharper website usually gets the call back. Every enquiry your site fails to capture lands with someone else, and you never find out it happened. ### The site no longer matches the business You've grown, added services, raised your standards. Your website still sells the business you were years ago, and it quietly undercuts every referral who checks you out online before picking up the phone. ### Speed and rankings have slipped Old sites get slower as plugins pile up and standards move on. Slow pages lose visitors, and Google notices the same things your customers do. The leads taper off so gradually that most owners don't notice until the quiet months arrive. Leads and sales for clients $1M+ Sites rebuilt 100+ Years building sites that convert 7+ Strategy session and audit $0 ## What's included Here's what the work covers. 01 ### Conversion-first audit Before we design anything, we find where your current site loses people: slow pages, dead ends, forms nobody finishes 02 ### Design that earns trust Stanford research found 75% of users judge a company's credibility by its website design. We make that work for you 03 ### A clear path to enquiry Visitors should find what they need and know exactly what to do next. Every page leads somewhere 04 ### SEO protected through migration Every URL mapped and redirected, rankings and content carried across. A redesign should build on your SEO, not reset it ## What You Get More of your existing traffic turns into enquiries Faster load times that keep visitors on the page Rankings preserved through a managed SEO migration A modern site that holds up for years, not months ## Our Approach Website redesign services rebuild an existing website so it looks current, loads fast, and turns more visitors into enquiries, without losing the search rankings the old site earned. An outdated website costs you quietly: visitors arrive, hesitate, and call a competitor instead, and nobody emails to tell you why. Stanford's Web Credibility Research found that 75% of users judge a company's credibility by its website design, which means a dated site isn't a cosmetic issue, it's a sales issue. Our redesigns fix that, starting with where your current site loses people and ending with a site that turns the traffic you already have into enquiries. Every redesign starts with an audit, not a moodboard: which pages rank, which convert, where visitors drop off, and how fast the site really loads, because Google/SOASTA research shows the probability of a visitor bouncing rises 32% as load time goes from one to three seconds. Then we redesign around a clear path to action, rebuild for speed, and migrate your SEO carefully, with every URL mapped and redirected so the rankings you've earned survive the move. Nothing that brings you traffic or enquiries gets thrown away. Lucid Media is a New Zealand website redesign agency that has delivered 200+ projects since 2018 and generated over $1M in client revenue from the leads and sales behind them. We handle business and corporate website redesigns for trades, professional services, e-commerce and manufacturing companies across New Zealand and Australia, and every project runs through the same documented process, the Lucid Launch System. Senior people do the work, and you deal directly with the people building your site. Book a free strategy session and we'll show you exactly what's costing your current site enquiries, with no obligation attached. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Redesign? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of website redesign services. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Planning a new website? Start with a brief A fill-in template for your goals, pages, content, features and budget, so every web team quotes the same job. [Get the free template](https://www.lucidmedia.co.nz/resources/website-project-brief-template/) Free template, 12 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Real Estate · New Zealand ### [A T Realty Ray White: 155% more organic clicks](https://www.lucidmedia.co.nz/case-studies/at-realty-ray-white/) Sellers can now find the right local office in one click +155% Organic Clicks Read case study → Logistics · New Zealand ### [GetATaxi: 643% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/getataxi/) Now ranking alongside the big rideshare names for airport transfers +643% Organic Traffic Read case study → Automotive · New Zealand ### [Tiger Tint & Wrap: 323 enquiries in four months](https://www.lucidmedia.co.nz/case-studies/tiger-tint/) Helping customers pick the right finish for their budget and timeline 323 website enquiries Read case study → Trades & Services · New Zealand ### [JunkBoss: 182% more search visibility](https://www.lucidmedia.co.nz/case-studies/junkboss/) Now showing up first when Bay of Plenty locals search +182% more search visibility Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Web Design Services [View all](https://www.lucidmedia.co.nz/services/web-design/) ### [Custom Design](https://www.lucidmedia.co.nz/services/web-design/custom-website-design/) No templates, no compromises. We design every page around how your customers make decisions, so your website does more than look the part. It wins you work. ### [E-commerce](https://www.lucidmedia.co.nz/services/web-design/ecommerce-website-design/) An online store has one job: make buying easy. We design e-commerce experiences that present your products properly, remove the friction between browsing and buying, and give shoppers a reason to trust you with their card details. ### [WordPress](https://www.lucidmedia.co.nz/services/web-design/wordpress-website-design/) A WordPress site should give you control, not anxiety. We design custom WordPress websites that look sharp, load fast, and have a back end you can actually use, without calling a developer for every small change. ### [Responsive](https://www.lucidmedia.co.nz/services/web-design/responsive-website-design/) Google ranks your site on its mobile version, and a large share of your visitors arrive on a phone. We design responsive websites that work properly on phones, tablets, and desktops, so nobody gets a squeezed-down version of the real thing. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How do I know when my website needs a redesign?** If your site looks dated, loads slowly, or isn't producing enquiries, it's due. Orbit Media's survey of agency professionals puts the average website lifespan at around two years and seven months before a redesign, and most business sites we audit are well past that. The more useful test is commercial, not cosmetic: are people finding you and then leaving without making contact? Every visitor who lands on your site and leaves without taking action is a potential client you didn't win. If enquiries have flattened while traffic holds steady, the website is usually the problem. And if you hesitate before sending a prospect to your own homepage, you already know. **Will I lose my SEO rankings during a website redesign?** Not if the migration is handled properly. Rankings drop after a redesign when URLs change without redirects, ranking content gets deleted, or technical signals break, and all three are preventable. Before anything moves, we map every URL on your current site, set up permanent redirects, and carry across the content, headings and metadata that earned your positions. After launch we monitor Search Console to catch anything Google flags. SEO preservation is built into our redesign process, not sold as an extra. If a previous agency cost you rankings, this is the part of the process to ask hard questions about. **How long does a website redesign take?** Most redesigns run from several weeks for a smaller business site to a few months for a large or e-commerce build. The honest answer is that it depends on scope: page count, content, custom functionality and how quickly feedback comes back all move the timeline. What we don't do is leave it open-ended. You get a fixed timeline at the strategy session before any work starts, broken into stages, so you know what's happening and when. Your current site stays live the whole time, so there's no pressure to rush the parts that matter. **Can you redesign my existing website without starting from scratch?** Yes. A redesign doesn't have to mean throwing everything out. We keep what's working, like pages that rank, content that converts and brand elements you want to carry forward, and rebuild what's holding you back. The audit at the start tells us which is which, so the decision is based on data rather than taste. We work with WordPress, Shopify and custom-built sites, so in most cases we can rebuild on your existing platform or move you to a better one. Either way, nothing that earns you traffic or enquiries gets thrown away. **Do you redesign WordPress websites?** Yes, WordPress redesigns make up a large share of our work. We can rebuild your site on WordPress with faster, cleaner foundations, or move you to another platform if it fits your business better; the audit tells us which makes sense. Older WordPress sites often carry years of accumulated plugins and technical debt that drag load times down, and Google and SOASTA's research found the probability of a bounce rises 32% as load time goes from one second to three. Speed is usually where a WordPress redesign pays for itself first, and it's one of the first things we benchmark. **How much does a website redesign cost?** In New Zealand, a professional website redesign typically costs between $5,000 and $20,000. Where you land in that range depends on the size of the site, whether it includes e-commerce, how much content needs rewriting and any custom functionality. Cheaper quotes exist, but be cautious of any produced without an audit; a redesign priced before anyone has looked at what currently earns your traffic is how rankings get lost. We scope your project at a free strategy session and quote a fixed price before any work starts, so there are no surprises partway through. **What does your website redesign process include?** Every redesign includes a performance audit, design, development, an SEO migration and post-launch monitoring. We start by auditing your current site to find where it loses visitors, then design and build the new one around a clear path to enquiry. We map and redirect every URL, set up tracking so enquiries are measurable, and test on real devices before anything goes live. It's the same documented process, the Lucid Launch System, that sits behind 200+ projects since 2018. You'll see the plan in writing before we start, and you'll know which stage your project is in at any point. **Will my website go down during the redesign?** No. Your current website stays live and untouched while we build the new one in a separate staging environment. You review and approve the new site privately before anyone else sees it. When it's ready, we switch over in a controlled launch, usually at a quiet time for your business, and most visitors never notice the change happened. If anything unexpected comes up at launch, the old site is still there to roll back to. Downtime is a planning failure, and the staging-first process exists to prevent it. **How will I know the redesign actually worked?** You'll see it in the numbers, not in our opinion of the design. Before launch we set up tracking for the actions that matter to your business: calls, form enquiries, quote requests, sales. After launch you can compare those directly against how the old site performed, alongside page speed and search rankings. We report on what changed and what we're doing about anything that hasn't moved yet. That's the standard we hold ourselves to on every project: results you can check, not guesswork. A redesign you can't measure is just expensive art. ## Ready to Start your? get your free strategy session. Tell us about your redesign and we'll show you how we can help you Start your. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)