# User experiences that delight and convert Source: https://www.lucidmedia.co.nz/services/web-design/ui-ux-design/ The best interfaces are invisible. We design digital products people use without thinking, where every screen makes the next step obvious and nothing gets between your users and what they came to do. [Get Your Free Website Audit](https://www.lucidmedia.co.nz/services/web-design/ui-ux-design/#booking) [View All Web Design Services](https://www.lucidmedia.co.nz/services/web-design/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Users can't find what they need Confusing navigation and poor information architecture leave visitors clicking around aimlessly. Most won't persist. They give up and leave. ### High traffic but low conversions Visitors are arriving, but friction in the journey stops them completing forms, purchases, or enquiries. The traffic was the expensive part, and it's being wasted. ### Design decisions are based on guesswork Without user research, design choices rest on assumptions about how customers behave. Those assumptions are usually wrong in ways that quietly cost money. ### Your app or site feels clunky Inconsistent interactions, unclear feedback, and unintuitive flows make a product feel amateurish. Users compare you to the best software they use, not to your competitors. Years designing for conversion 7+ Less likely to return after bad UX 88% Projects since 2018 200+ Dev time on avoidable rework 50% ## What's included Here's what the work covers. 01 ### User research Understanding how your users actually behave, not how you assume they do 02 ### Wireframing Structure and flow worked out before a pixel of visual design exists 03 ### Interactive prototypes Clickable prototypes so we can test the experience before it's built 04 ### Visual design Polished interfaces that carry your brand through every screen ## What You Get Intuitive experiences users navigate without thinking Design decisions backed by real user data Friction removed from the journeys that drive conversion A polished interface that builds trust from the first screen ## Our Approach UI/UX design is the discipline of making digital products people genuinely find easy to use. It goes beyond aesthetics to address how users think, what they expect, and where they hit friction. For New Zealand businesses, the payoff shows up as fewer support requests, more completed enquiries, and customers who come back because the experience didn't fight them. Our process starts with research. We study your users through interviews, analytics reviews, and competitive analysis to understand how they actually behave. That research informs wireframes and prototypes that map every user journey before any visual design is created. Testing those prototypes early catches usability issues while they're still cheap to fix. The visual design phase brings everything together in a consistent, branded interface. Every button, form field, and interaction is designed to feel natural and purposeful. Whether we're designing a customer portal, a booking system, or a marketing website, the goal is always the same: make it so easy to use that nobody ever has to think about how it works. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for UI/UX? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of ui/ux design services. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Planning a new website? Start with a brief A fill-in template for your goals, pages, content, features and budget, so every web team quotes the same job. [Get the free template](https://www.lucidmedia.co.nz/resources/website-project-brief-template/) Free template, 12 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Real Estate · New Zealand ### [A T Realty Ray White: 155% more organic clicks](https://www.lucidmedia.co.nz/case-studies/at-realty-ray-white/) Sellers can now find the right local office in one click +155% Organic Clicks Read case study → Logistics · New Zealand ### [GetATaxi: 643% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/getataxi/) Now ranking alongside the big rideshare names for airport transfers +643% Organic Traffic Read case study → Automotive · New Zealand ### [Tiger Tint & Wrap: 323 enquiries in four months](https://www.lucidmedia.co.nz/case-studies/tiger-tint/) Helping customers pick the right finish for their budget and timeline 323 website enquiries Read case study → Trades & Services · New Zealand ### [JunkBoss: 182% more search visibility](https://www.lucidmedia.co.nz/case-studies/junkboss/) Now showing up first when Bay of Plenty locals search +182% more search visibility Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Web Design Services [View all](https://www.lucidmedia.co.nz/services/web-design/) ### [Custom Design](https://www.lucidmedia.co.nz/services/web-design/custom-website-design/) No templates, no compromises. We design every page around how your customers make decisions, so your website does more than look the part. It wins you work. ### [E-commerce](https://www.lucidmedia.co.nz/services/web-design/ecommerce-website-design/) An online store has one job: make buying easy. We design e-commerce experiences that present your products properly, remove the friction between browsing and buying, and give shoppers a reason to trust you with their card details. ### [WordPress](https://www.lucidmedia.co.nz/services/web-design/wordpress-website-design/) A WordPress site should give you control, not anxiety. We design custom WordPress websites that look sharp, load fast, and have a back end you can actually use, without calling a developer for every small change. ### [Responsive](https://www.lucidmedia.co.nz/services/web-design/responsive-website-design/) Google ranks your site on its mobile version, and a large share of your visitors arrive on a phone. We design responsive websites that work properly on phones, tablets, and desktops, so nobody gets a squeezed-down version of the real thing. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is the difference between UI and UX?** UX (user experience) is the overall journey: how the product is structured and how users move through it at every step. UI (user interface) is the visual layer: buttons, colours, typography, spacing, and layout. Think of UX as the blueprint that determines how a building functions, and UI as the interior design that makes it feel right. They're different disciplines, but a product needs both done well before it feels effortless to use. **Do you conduct user testing?** Yes, we can include user testing at multiple stages of the design process. Testing with real users through moderated sessions, unmoderated tasks, and A/B tests surfaces usability issues before development begins, when changes are cheapest to make. Nielsen Norman Group's research shows around five test users uncover most usability problems, so even small-scale testing pays for itself. For New Zealand businesses, we can recruit testers from your actual target audience so the feedback reflects real customers. **How does UX design improve conversions?** Good UX removes friction from the journey, from the moment someone lands to the point where they complete a purchase, enquiry, or sign-up. When people can find what they need, understand their options, and finish tasks without confusion, more of them follow through. Forrester research has estimated that every dollar invested in UX can return up to $100 in business value. In practical terms, that means fewer abandoned forms, fewer lost leads, and fewer visitors leaving because something felt harder than it needed to be. **Can you improve the UX of my existing site?** Yes. Our UX audits combine heuristic analysis, analytics review, and behaviour data like heatmaps and session recordings to find the friction points in your current site. You get a prioritised list of recommendations ranked by likely impact and implementation effort, so the quick wins are obvious. From there, we can implement the changes ourselves or hand your development team a brief detailed enough to act on without guesswork. **How much does UI/UX design cost?** UI/UX design cost depends on scope and depth. Across the New Zealand market, a focused UX audit of an existing site typically starts around $2,000, while a full UI/UX design project for a new product ranges from $8,000 to $25,000 or more depending on complexity. We scope every project individually and provide a clear, itemised quote after a free discovery call, so you know exactly what you're paying for before anything starts. **How long does a UI/UX design project take?** A UX audit of an existing site typically takes 2-3 weeks. Full UI/UX design projects for new products or major redesigns usually run 4-10 weeks, depending on the number of user flows and screens and the depth of research involved. We structure the work in phases so you see progress regularly and give feedback at the decision points that matter. It also means development can start on finished sections while later screens are still in design. **Do I need UX design if I already have a developer?** Yes, because they're different disciplines. Developers are experts at building functionality, but user research, information architecture, and interaction design are separate skills. Doing the UX work before development starts actually saves build time and cost: clear specifications mean less back-and-forth and fewer decisions made on the fly. Plenty of clients come to us after paying for rework that a proper UX phase would have prevented. It's cheaper to design it right than to build it twice. **What deliverables will I receive from a UI/UX project?** Depending on scope, you typically receive user research findings, personas, site maps, user flow diagrams, wireframes, interactive prototypes, and final visual designs in Figma. We also provide design system documentation covering colours, typography, components, and interaction patterns so your developers can implement everything accurately. All files are handed over with full ownership, and we walk your team through them so nothing about the design intent gets lost in translation. ## Ready to Book your? get your free strategy session. Tell us about your UX audit and we'll show you how we can help you Book your. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)