# Websites that look perfect on every device Source: https://www.lucidmedia.co.nz/services/web-design/responsive-website-design/ Google ranks your site on its mobile version, and a large share of your visitors arrive on a phone. We design responsive websites that work properly on phones, tablets, and desktops, so nobody gets a squeezed-down version of the real thing. [Get Your Free Website Audit](https://www.lucidmedia.co.nz/services/web-design/responsive-website-design/#booking) [View All Web Design Services](https://www.lucidmedia.co.nz/services/web-design/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Your site is unusable on phones Tiny text, horizontal scrolling, and buttons too small to tap. Mobile visitors don't persevere with any of it. They go straight to a competitor. ### Google penalises non-mobile sites Google uses mobile-first indexing, so a site that performs poorly on mobile ranks lower in search results. Your desktop site can be flawless and it won't matter. ### You're losing mobile visitors A large share of your visitors arrive on a phone, and Google ranks your site on its mobile version. A non-responsive site fails both at once. ### Separate mobile sites are a maintenance burden Running a separate mobile version doubles your maintenance, and the two versions inevitably drift apart. One responsive site removes the problem entirely. Sites indexed mobile-first by Google 100% Bounce risk from slower loads +32% Pass Google mobile testing 100% Of users lost per extra second of load time (BBC) 10% ## What's included Here's what the work covers. 01 ### Mobile-first design Designed for the phone first, then enhanced for larger screens 02 ### Fluid layouts Layouts that adapt smoothly to any screen size or orientation 03 ### Touch-friendly Buttons and menus sized for fingers, not mouse pointers 04 ### Fast mobile loading Lean assets and code built for real mobile network speeds ## What You Get One website that works properly everywhere A site built for how Google actually indexes it More engagement from mobile visitors Lower maintenance with a single responsive codebase ## Our Approach A responsive website is no longer optional. Google indexes and ranks your site based on its mobile version, and a large share of your visitors will only ever see it on a phone. Responsive design isn't about shrinking a desktop site to fit a smaller screen. It's about rethinking layouts, navigation, and interactions for each context. Our responsive design process begins with mobile screens and progressively enhances the experience for tablets and desktops. Touch targets are sized for fingers, not mouse pointers. Content is prioritised so the most important information appears first on small screens. Images scale and crop intelligently, and typography stays readable without pinching or zooming. For New Zealand businesses, this is a bottom-line issue, not a technical one. Google ranks mobile-friendly sites higher in search results. Visitors stay longer and convert more often when the experience feels natural on their device. And a single responsive site is far more efficient to maintain than separate mobile and desktop versions. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Responsive? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of responsive website design. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## The same site, every screen A real Lucid build for Parata, shown exactly as customers see it, on desktop and on their phone. parata.co.nz ![Parata desktop website](https://www.lucidmedia.co.nz/images/case-studies/parata-hero.webp) ![Parata mobile website](https://www.lucidmedia.co.nz/images/case-studies/parata-hero-mobile.webp) Free download ## Planning a new website? Start with a brief A fill-in template for your goals, pages, content, features and budget, so every web team quotes the same job. [Get the free template](https://www.lucidmedia.co.nz/resources/website-project-brief-template/) Free template, 12 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Real Estate · New Zealand ### [A T Realty Ray White: 155% more organic clicks](https://www.lucidmedia.co.nz/case-studies/at-realty-ray-white/) Sellers can now find the right local office in one click +155% Organic Clicks Read case study → Logistics · New Zealand ### [GetATaxi: 643% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/getataxi/) Now ranking alongside the big rideshare names for airport transfers +643% Organic Traffic Read case study → Automotive · New Zealand ### [Tiger Tint & Wrap: 323 enquiries in four months](https://www.lucidmedia.co.nz/case-studies/tiger-tint/) Helping customers pick the right finish for their budget and timeline 323 website enquiries Read case study → Trades & Services · New Zealand ### [JunkBoss: 182% more search visibility](https://www.lucidmedia.co.nz/case-studies/junkboss/) Now showing up first when Bay of Plenty locals search +182% more search visibility Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Web Design Services [View all](https://www.lucidmedia.co.nz/services/web-design/) ### [Custom Design](https://www.lucidmedia.co.nz/services/web-design/custom-website-design/) No templates, no compromises. We design every page around how your customers make decisions, so your website does more than look the part. It wins you work. ### [E-commerce](https://www.lucidmedia.co.nz/services/web-design/ecommerce-website-design/) An online store has one job: make buying easy. We design e-commerce experiences that present your products properly, remove the friction between browsing and buying, and give shoppers a reason to trust you with their card details. ### [WordPress](https://www.lucidmedia.co.nz/services/web-design/wordpress-website-design/) A WordPress site should give you control, not anxiety. We design custom WordPress websites that look sharp, load fast, and have a back end you can actually use, without calling a developer for every small change. ### [UI/UX](https://www.lucidmedia.co.nz/services/web-design/ui-ux-design/) The best interfaces are invisible. We design digital products people use without thinking, where every screen makes the next step obvious and nothing gets between your users and what they came to do. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is responsive web design?** Responsive design means your website automatically adjusts its layout, images, and interactive elements to suit whatever device it's viewed on, from phones to tablets to desktop monitors. Instead of maintaining separate sites for different screen sizes, one responsive site adapts fluidly to all of them. It's now the industry standard, and it's the approach Google recommends for proper search indexing. **Is mobile-first design important?** Yes, for two reasons. First, Google uses mobile-first indexing, meaning the mobile version of your site is the one Google evaluates for search rankings. Second, a large share of your visitors experience your site on a phone, and slow pages lose people: the BBC found it lost an extra 10% of users for every additional second its site took to load. Designing for mobile first means those visitors get a fast, polished experience rather than a desktop layout squeezed onto a small screen. **Will my existing content work on mobile?** Mostly yes, though some of it will need rework, and we assess that as part of the design process. Long paragraphs, oversized images, wide tables, and embedded media often need mobile-specific treatment to display properly on smaller screens. In some cases we'll recommend restructuring content so the most important information appears first for mobile users. The goal is simple: every piece of content easy to read and use, regardless of screen size. **How do you test responsive designs?** We test on real physical devices across iOS and Android, covering the screen sizes New Zealand consumers actually use: iPhones, Samsung Galaxy devices, iPads, and a range of laptop and desktop resolutions. We back that up with browser developer tools and BrowserStack for broader coverage. Real device testing matters because emulators miss things: touch interaction issues, font rendering differences, and performance problems that only show up on actual hardware. **How much does responsive website design cost?** Nothing extra. Responsive design is built into every website we deliver, not sold as an add-on, so there's no separate cost for making your site mobile-friendly. The overall project cost depends on page count, layout complexity, and any custom functionality. When we quote a project, responsive design across all breakpoints is included as standard, because a website that only works on desktop isn't finished. **Does responsive design affect my Google rankings?** Yes. Google explicitly recommends responsive design and has used mobile-friendliness as a ranking signal in mobile search since 2015. Beyond the direct signal, responsive sites tend to hold visitors longer and bounce less, and Google pays attention to engagement like that. For New Zealand businesses competing in local search, a responsive site isn't an advantage anymore. It's the baseline, and not meeting it costs you visibility. **Can you make my existing site responsive without a full redesign?** Sometimes, yes. If your existing site has a solid foundation and well-structured content, we can retrofit responsive behaviour through CSS updates and targeted layout changes. But if it was built on fixed-width layouts, dated code, or desktop-only features, a retrofit can cost more than a proper redesign and deliver less. We assess your site first and give you an honest recommendation, even when the answer is the cheaper option for you and the smaller project for us. **What is the difference between responsive and adaptive design?** Responsive design uses fluid grids and flexible elements that continuously adjust to any screen width. Adaptive design builds fixed layouts for specific screen widths and snaps between them as the viewport changes. We use responsive design as our standard because it delivers the most consistent experience across the huge range of devices people browse on. It also future-proofs your site against screen sizes and devices that don't exist yet. ## Ready to Upgrade to? get your free strategy session. Tell us about your responsive design and we'll show you how we can help you Upgrade to. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)