# E-commerce designs that turn browsers into buyers Source: https://www.lucidmedia.co.nz/services/web-design/ecommerce-website-design/ An online store has one job: make buying easy. We design e-commerce experiences that present your products properly, remove the friction between browsing and buying, and give shoppers a reason to trust you with their card details. [Get Your Free Website Audit](https://www.lucidmedia.co.nz/services/web-design/ecommerce-website-design/#booking) [View All Web Design Services](https://www.lucidmedia.co.nz/services/web-design/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Shoppers abandon their carts Baymard Institute puts average cart abandonment around 70%. A confusing or cluttered checkout pushes that higher, and every abandoned cart is revenue you were one step away from. ### Products don't sell themselves online Weak imagery, thin descriptions, and missing details leave shoppers uncertain. Online, hesitation doesn't mean they ask a question. It means they leave. ### Shoppers don't trust your store People won't enter card details on a store that feels off. Without professional design and visible trust signals, you lose the sale before price was ever the issue. ### Mobile shoppers have a poor experience A store that's fiddly on a phone loses shoppers fast. The BBC found it lost an extra 10% of users for every additional second its site took to load. Average online cart abandonment 70% Client revenue generated $1M+ Of users lost per extra second of load time (BBC) 10% Years building New Zealand stores 7+ ## What's included Here's what the work covers. 01 ### Product pages that sell Displays that answer the questions shoppers ask before they buy 02 ### Streamlined checkout Fewer steps between add to cart and order confirmed, because every extra step loses buyers 03 ### Trust signals Reviews, security badges, and policies placed where hesitant shoppers look for them 04 ### Mobile shopping A buying experience that works properly on a phone, not just a desktop ## What You Get A checkout designed to reduce cart abandonment Products presented the way shoppers actually evaluate them A store New Zealand shoppers trust with their credit card A buying experience that works properly on every device ## Our Approach Selling online takes more than listing products on a page. Shoppers expect a smooth, trustworthy buying experience that makes it easy to find, evaluate, and purchase, and they leave quickly when they don't get it. Our e-commerce design process focuses on removing every barrier between browsing and buying. We design product pages that surface the details shoppers need, build confidence through quality imagery, and answer common objections before they're raised. Navigation is structured so people can filter and find products quickly, whether your catalogue has 20 items or 20,000. The checkout is stripped back to the essentials, because Baymard Institute research puts average cart abandonment around 70%, and much of it comes down to friction that shouldn't exist. Every element is considered from the perspective of a New Zealand shopper. We incorporate local payment methods, NZD pricing displays, and shipping calculators that reflect real New Zealand delivery options. The result is an online store that feels professional, trustworthy, and effortless to buy from. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for E-commerce? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of e-commerce website design. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Planning a new website? Start with a brief A fill-in template for your goals, pages, content, features and budget, so every web team quotes the same job. [Get the free template](https://www.lucidmedia.co.nz/resources/website-project-brief-template/) Free template, 12 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Real Estate · New Zealand ### [A T Realty Ray White: 155% more organic clicks](https://www.lucidmedia.co.nz/case-studies/at-realty-ray-white/) Sellers can now find the right local office in one click +155% Organic Clicks Read case study → Logistics · New Zealand ### [GetATaxi: 643% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/getataxi/) Now ranking alongside the big rideshare names for airport transfers +643% Organic Traffic Read case study → Automotive · New Zealand ### [Tiger Tint & Wrap: 323 enquiries in four months](https://www.lucidmedia.co.nz/case-studies/tiger-tint/) Helping customers pick the right finish for their budget and timeline 323 website enquiries Read case study → Trades & Services · New Zealand ### [JunkBoss: 182% more search visibility](https://www.lucidmedia.co.nz/case-studies/junkboss/) Now showing up first when Bay of Plenty locals search +182% more search visibility Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Web Design Services [View all](https://www.lucidmedia.co.nz/services/web-design/) ### [Custom Design](https://www.lucidmedia.co.nz/services/web-design/custom-website-design/) No templates, no compromises. We design every page around how your customers make decisions, so your website does more than look the part. It wins you work. ### [WordPress](https://www.lucidmedia.co.nz/services/web-design/wordpress-website-design/) A WordPress site should give you control, not anxiety. We design custom WordPress websites that look sharp, load fast, and have a back end you can actually use, without calling a developer for every small change. ### [Responsive](https://www.lucidmedia.co.nz/services/web-design/responsive-website-design/) Google ranks your site on its mobile version, and a large share of your visitors arrive on a phone. We design responsive websites that work properly on phones, tablets, and desktops, so nobody gets a squeezed-down version of the real thing. ### [UI/UX](https://www.lucidmedia.co.nz/services/web-design/ui-ux-design/) The best interfaces are invisible. We design digital products people use without thinking, where every screen makes the next step obvious and nothing gets between your users and what they came to do. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **Which e-commerce platform do you recommend?** It depends on your catalogue size, budget, and how much customisation you need. We work with Shopify, WooCommerce, and custom builds. Shopify suits businesses that want a managed, reliable platform with low technical overhead. WooCommerce suits those who need deeper customisation inside the WordPress ecosystem. We walk you through the trade-offs during discovery so the decision is based on your business, not on whichever platform an agency happens to prefer. **Can you redesign my existing online store?** Yes, e-commerce redesigns are a regular part of our work. We start by analysing how your current store performs, using analytics and heatmaps to find where shoppers drop off and which pages quietly lose sales. The redesign then targets those specific problems while refreshing how your brand presents. Nothing that currently sells gets thrown away. We keep what works and rebuild what doesn't. **Do you handle product photography?** Photography is not our core service, but we coordinate it with trusted product photographers across New Zealand on your behalf. We supply detailed image specifications covering dimensions, file formats, and styling so your photos display properly on every device. Product imagery is one of the biggest conversion drivers in e-commerce. Shoppers can't pick the product up, so the photos have to do that work, and we treat them accordingly even when we're not behind the camera. **How do you optimise for conversions?** We design with proven e-commerce UX patterns: clear product hierarchy, obvious calls to action, trust signals like reviews and security badges, and a checkout stripped back to the essentials. Baymard Institute research puts average cart abandonment around 70%, so much of the work is removing the hesitation points that cause it. We also design for upselling and cross-selling where it genuinely helps the shopper. Post-launch, we can run A/B tests to keep refining the experience against real customer behaviour. **How much does an e-commerce website design cost?** E-commerce design costs vary with product count, integrations, and the level of customisation. Across the New Zealand market, a well-built Shopify or WooCommerce store with local payment and shipping integrations typically starts around $8,000, with complex stores running higher: custom configurators, B2B pricing, large catalogues. We provide a detailed, fixed-price quote after understanding your requirements, so you know the full cost before committing to anything. **What New Zealand-specific features do you include?** We build stores around what New Zealand shoppers expect: NZD pricing, GST-inclusive display options, local payment methods like Afterpay, and shipping calculators that reflect real options from NZ Post, CourierPost, and Aramex. We also make sure your returns and refund policies meet New Zealand consumer law requirements, because nothing erodes trust faster than getting that wrong. These local details sound small. They're often the difference between a completed order and an abandoned cart. **How long does it take to design an online store?** Most e-commerce design projects take 6-10 weeks from discovery to launch, depending on catalogue size and complexity. That covers strategy and wireframing, visual design, development, content loading, and proper testing of the checkout and payment flow. We can work to tighter deadlines when needed, but we never launch an untested checkout. Losing sales to a preventable bug is the most expensive shortcut in e-commerce. **Will my online store be easy to manage day-to-day?** Yes. We design the back end with the same care as the storefront, so adding products, updating prices, managing inventory, and processing orders is straightforward. Every project includes hands-on training so your team can run the store independently from day one. We also document the common tasks, like adding categories, running promotions, and updating shipping rates, so you always have a reference on hand instead of a support ticket. ## Ready to Get your? get your free strategy session. Tell us about your store design and we'll show you how we can help you Get your. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)