# Make your website faster Source: https://www.lucidmedia.co.nz/services/sitecare-and-hosting/performance/ Speed matters for user experience and search rankings. We optimise your website performance to load quickly and provide a smooth experience for visitors. [Get Your Free Site Health Check](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/performance/#booking) [View All Sitecare & Hosting Services](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Pages take 5+ seconds to load Your site loads slowly and visitors leave before the content even appears, especially on mobile connections. ### Poor Core Web Vitals hurting your Google rankings Google has flagged your site for poor page experience metrics, and your organic traffic is declining as a result. ### Images and media files bloating every page Large unoptimised images are the single biggest contributor to slow load times, and nobody has addressed them. ### Speed optimisation attempts that made no difference You installed a caching plugin but your site is still slow because the real bottlenecks were never identified. Typical load time improvement 50-70% Conversion loss per extra second 7% Seconds, Google LCP target < 2.5 ## What's included Here's what the work covers. 01 ### Speed Audit Identify what is slowing your site down 02 ### Image Optimisation Compress and serve images efficiently 03 ### Caching Setup Browser and server caching configuration 04 ### Core Web Vitals Improve Google page experience metrics ## What You Get Page load times under 3 seconds on all devices Green Core Web Vitals scores for better search rankings Optimised images that look great but load fast Measurable improvement backed by before-and-after data ## Our Approach Website speed directly affects your bottom line. Slower sites rank lower in Google, convert fewer visitors, and create frustration that damages your brand. Performance optimisation identifies and fixes the specific issues making your site slow, rather than applying generic fixes that may not address the real problems. We start with a thorough speed audit that measures your current performance and identifies every bottleneck. Common issues include unoptimised images, render-blocking scripts, poor server response times, excessive plugin overhead, and missing caching configuration. We address each issue systematically, measuring the impact of every change. For New Zealand businesses, performance is especially important because many visitors access your site on mobile networks that are slower than fixed broadband. We optimise for real-world conditions, not just laboratory test scores. Every optimisation is verified with before-and-after measurements using Google PageSpeed Insights, Lighthouse, and real-user monitoring data. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Performance? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of website performance optimisation. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Launching a new site? Check this first The final quality pass before a new website goes live: SEO, tracking, speed and cross-device testing. [Get the free checklist](https://www.lucidmedia.co.nz/resources/website-launch-checklist/) Free PDF, 8 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Real Estate · New Zealand ### [A T Realty Ray White: 155% more organic clicks](https://www.lucidmedia.co.nz/case-studies/at-realty-ray-white/) Sellers can now find the right local office in one click +155% Organic Clicks Read case study → Logistics · New Zealand ### [GetATaxi: 643% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/getataxi/) Now ranking alongside the big rideshare names for airport transfers +643% Organic Traffic Read case study → Automotive · New Zealand ### [Tiger Tint & Wrap: 323 enquiries in four months](https://www.lucidmedia.co.nz/case-studies/tiger-tint/) Helping customers pick the right finish for their budget and timeline 323 website enquiries Read case study → Trades & Services · New Zealand ### [JunkBoss: 182% more search visibility](https://www.lucidmedia.co.nz/case-studies/junkboss/) Now showing up first when Bay of Plenty locals search +182% more search visibility Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Sitecare & Hosting Services [View all](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/) ### [WordPress Hosting](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/wordpress-hosting/) Generic hosting treats WordPress like any other site. Ours doesn't. We run managed WordPress hosting tuned for speed and security, backed by people who build WordPress sites every day. ### [Managed Hosting](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/managed-hosting/) Your website deserves reliable hosting with expert support. We provide managed hosting solutions that keep your site fast, secure, and always available. ### [Maintenance](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/maintenance/) Your website needs regular maintenance to stay secure and perform well. We are an Auckland-based website maintenance company that keeps your site updated, backed up and running smoothly, so you never have to think about it. ### [Security](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/security/) Website security is not optional. We implement comprehensive security measures and backup strategies to protect your site from threats and ensure quick recovery if issues occur. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How fast should my website be?** You should aim for a total page load time under 3 seconds, with Google recommending a Largest Contentful Paint (LCP) under 2.5 seconds as part of their Core Web Vitals. Faster is always better because each additional second of load time measurably reduces conversions and increases bounce rates. For New Zealand businesses, it is especially important to optimise for mobile connections, as many visitors access your site on mobile networks that are slower than fixed broadband. **Does website speed affect my Google rankings?** Yes, page speed is a confirmed Google ranking factor. Core Web Vitals, which measure loading performance, interactivity, and visual stability, are part of Google page experience signal used in ranking decisions. Slow sites rank lower in search results and receive less organic traffic as a result. Beyond rankings, Google also considers page speed when deciding how many pages to crawl on your site, so a slow site may have fewer pages indexed overall. **What typically makes websites slow?** The most common causes of slow websites are large unoptimised images, too many plugins or scripts loading on every page, poor hosting infrastructure, render-blocking JavaScript and CSS, and lack of browser or server caching. Many sites suffer from a combination of these issues. We conduct a thorough speed audit to identify your specific bottlenecks rather than applying generic fixes, because the most effective optimisation targets the actual problems on your site. **How much faster can you make my site?** We typically achieve 50% to 70% load time improvements, though some sites see even more dramatic gains depending on their starting point and the severity of their issues. A site loading in 8 seconds might come down to 2 to 3 seconds after optimisation, for example. We measure performance before and after every change using Google PageSpeed Insights, Lighthouse, and real-user monitoring data so you have clear evidence of the improvement achieved. **How much does performance optimisation cost?** Performance optimisation is typically scoped as a one-off project with a fixed fee based on the size and complexity of your website. A straightforward WordPress site with common speed issues costs less to optimise than a large ecommerce site with thousands of product pages and custom functionality. We provide a clear quote after conducting an initial speed audit that identifies your specific issues. For most New Zealand businesses, performance optimisation pays for itself through improved conversion rates and better search rankings. **What are Core Web Vitals and why do they matter?** Core Web Vitals are three specific metrics Google uses to measure real-world user experience on your website: Largest Contentful Paint (how quickly the main content loads), First Input Delay (how quickly the page responds to user interaction), and Cumulative Layout Shift (how stable the page layout is as it loads). These metrics directly influence your Google rankings and are measured using real user data from Chrome browsers. We optimise for all three metrics to ensure your site meets Google standards and provides a smooth experience for visitors. **Will performance optimisation change how my website looks?** No, the goal of performance optimisation is to make your site load faster without changing its visual appearance or functionality. We achieve this through technical optimisations like image compression, code minification, caching configuration, and server-side improvements that are invisible to visitors. The only change your visitors will notice is that your pages load faster and feel more responsive. If we discover design elements that are inherently slow, such as auto-playing background videos, we discuss alternatives with you before making any visible changes. **Is performance optimisation a one-time fix or ongoing?** An initial optimisation project addresses your current performance issues and delivers immediate improvements. However, website performance can degrade over time as new content is added, plugins are updated, or new functionality is built. We recommend periodic performance check-ups, typically quarterly, to catch and address any regression before it significantly impacts your site speed. For clients on our maintenance plans, performance monitoring is included so we proactively address speed issues as they emerge rather than waiting for them to accumulate. ## Ready to make your site faster? get your free strategy session. Tell us about your speed audit and we'll show you how we can help you make your site faster. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)