# Fix the technical issues holding back your rankings Source: https://www.lucidmedia.co.nz/services/search-engine-optimisation/technical-seo/ If Google can't crawl, index, and render your site properly, nothing else in SEO works. We find and fix the speed problems, crawl issues, and indexing barriers holding your rankings back. [Get Your Free SEO Audit](https://www.lucidmedia.co.nz/services/search-engine-optimisation/technical-seo/#booking) [View All SEO Services](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Pages not showing up in Google at all Crawl and indexing issues can make entire sections of your site invisible to search engines. The content might be excellent. Google never sees it. ### Slow site speed costing you rankings and customers Google uses Core Web Vitals as a ranking signal, and slow pages drive visitors away before they ever see what you offer. ### Duplicate content confusing search engines Without proper canonical tags and URL management, Google can index the wrong version of a page or split your ranking signals across several. ### No structured data for rich results Missing schema markup means your competitors get the star ratings, FAQs, and enhanced listings in search results while you get a plain blue link. Of users lost per extra second of load time (BBC) 10% Weeks, typical timeframe to see ranking improvements from technical fixes 2-4 Technical checks in our comprehensive site audit 150+ ## What's included Here's what the work covers. 01 ### Comprehensive Audit A 150+ point check of your site's technical health 02 ### Site Speed Optimisation Faster load times and Core Web Vitals that pass 03 ### Crawl Optimisation Make sure Google can find and index every page that matters 04 ### Structured Data Schema markup that earns rich results in search ## What You Get A clean, crawlable site that Google can fully index Faster pages that help rankings and keep visitors around Rich search results powered by structured data A technical foundation that makes every other SEO effort work harder ## Our Approach Technical SEO is the foundation everything else is built on. If search engines can't properly crawl, index, and render your site, no amount of content or link building will deliver results. Every engagement starts with a technical audit covering more than 150 checks across crawlability, indexing, site speed, mobile usability, security, and structured data. On New Zealand business sites we keep finding the same culprits: slow shared hosting, missing or incorrect canonical tags, orphaned pages, broken internal links, and absent schema markup. We prioritise by impact and fix the issues most likely to move rankings first. We don't hand you a report and walk away. Our team implements the fixes directly or works alongside your developers to get them done, then monitors Search Console and crawl data to confirm the improvements are taking effect and to catch new issues early. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Technical SEO? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of technical seo services. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Check your own SEO in an afternoon 33 checks across technical SEO, speed, on-page, content and local, with the nine that matter most up front. [Get the free checklist](https://www.lucidmedia.co.nz/resources/seo-audit-checklist/) Free PDF, 13 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Manufacturing · Australia ### [Associated Plastics: 48 top-10 Google rankings](https://www.lucidmedia.co.nz/case-studies/associated-plastics/) Found for the fabrication services and plastic products Australian buyers search for +30% More organic search visits Read case study → Transport · New Zealand ### [Discount Taxis: top three on airport taxi searches](https://www.lucidmedia.co.nz/case-studies/discount-taxis-seo/) Fixed-fare airport runs now win the searches that book #1–3 Auckland Airport Taxi Searches Read case study → Property Management · New Zealand ### [360 Property Management: an SEO-optimised rebuild replacing an outdated template](https://www.lucidmedia.co.nz/case-studies/360-property-management/) Built to climb out of page two and start winning landlord enquiries #1 Google rank Read case study → E-commerce · New Zealand ### [TSB Living: 298% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/tsb-living-seo/) Now competing for the same searches as Kmart and Briscoes +298% Organic Traffic Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other SEO Services [View all](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) ### [On-Page SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/on-page-seo/) On-page SEO is the part of ranking you control completely. We optimise your content, meta tags, and page structure so each page targets the searches that actually bring in customers. ### [Local SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/local-seo/) When someone nearby searches for what you do, you're either in the Map Pack or you're invisible. We optimise your local presence so nearby customers find you first. ### [Link Building](https://www.lucidmedia.co.nz/services/search-engine-optimisation/link-building/) Backlinks are still one of the strongest signals Google uses to decide who deserves the top spots. We earn quality, relevant links that build your site's authority properly. ### [Content Strategy](https://www.lucidmedia.co.nz/services/search-engine-optimisation/content-strategy/) Publishing more isn't a strategy. We plan content around keyword research, search intent, and your business goals, so every piece you publish has a realistic chance of ranking and a reason to exist. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is technical SEO?** Technical SEO covers everything on your website that affects how search engines crawl, index, and rank it, separate from the content itself. That includes site speed and Core Web Vitals, mobile usability, crawlability, indexing controls, HTTPS security, structured data, and URL architecture. Think of it as the foundation your whole SEO strategy sits on. If the foundation is broken, even the best content and backlinks underperform, because Google never processes them properly in the first place. **How do I know if I have technical SEO issues?** Common signs include pages missing from Google entirely, slow load times (especially on mobile), coverage errors or Core Web Vitals warnings in Google Search Console, declining organic traffic with no obvious cause, and duplicate content issues. Search Console gives you a quick first read. The catch is that many technical problems sit beneath the surface, and you only find them with a proper crawl. That's why we audit before we recommend anything. **How long until I see results from technical SEO fixes?** Technical fixes can show ranking improvements within 2-4 weeks as Google recrawls and reprocesses your site. The fastest gains usually come from critical fixes like removing indexing blocks or making major speed improvements. The exact timeline depends on how often Google crawls your site, which is influenced by its size and authority. We prioritise fixes by expected impact so the most meaningful improvements land first, then watch Search Console data to confirm the changes are taking effect. **Do you fix the issues or just report them?** We do both. You get a full audit report with prioritised recommendations, and then we implement the fixes. On platforms like WordPress and Shopify we make the changes directly. In more complex development environments we write detailed technical briefs for your dev team and review their work to make sure everything lands correctly. Either way, we take responsibility for getting issues resolved, not just identified. **How much does a technical SEO audit cost?** Technical SEO audits are custom-scoped and quoted on site size and complexity. A 50-page site needs far less work than a 5,000-page e-commerce build. A standalone audit covers a full crawl analysis, Core Web Vitals assessment, structured data review, and a prioritised action plan. If you engage us for ongoing SEO, the audit is included in onboarding at no extra cost. Pricing is confirmed in the proposal after a discovery call. **What tools do you use for technical SEO?** We combine several tools because no single one catches everything. Screaming Frog handles deep crawl analysis, Google Search Console provides indexing and performance data, PageSpeed Insights and Chrome DevTools cover Core Web Vitals, and Ahrefs monitors backlinks and site health. We also run custom scripts for issues specific to your CMS or platform. The tools gather the data. The value is in knowing which of the hundred flagged issues actually matter for your rankings. **Is technical SEO a one-off or ongoing service?** Both. We recommend an initial audit and fix phase, then ongoing monitoring. Websites are not static. CMS updates, new content, design changes, and plugin conflicts all introduce new technical issues over time, and catching them early is far cheaper than recovering lost rankings. For most New Zealand business websites, a quarterly technical review is enough once the initial fixes are in place. Larger or more complex sites benefit from monthly monitoring. **Will technical SEO improvements affect my website design or content?** Most technical SEO changes happen behind the scenes and are invisible to your visitors. Fixing canonical tags, updating robots.txt, improving server response times, and adding structured data don't change how your site looks or reads. Speed work can involve optimising images or changing how CSS and JavaScript load, but we make sure those changes improve the user experience rather than compromise it, and we coordinate with your design team if anything visible needs to shift. ## Ready to fix the technical issues holding back your rankings? get your free strategy session. Tell us about your site health and we'll show you how we can help you fix the technical issues holding back your rankings. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)