# Optimise every page for maximum search visibility Source: https://www.lucidmedia.co.nz/services/search-engine-optimisation/on-page-seo/ On-page SEO is the part of ranking you control completely. We optimise your content, meta tags, and page structure so each page targets the searches that actually bring in customers. [Get Your Free SEO Audit](https://www.lucidmedia.co.nz/services/search-engine-optimisation/on-page-seo/#booking) [View All SEO Services](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Pages ranking on page 2 or 3 instead of page 1 Your content exists, but it isn't optimised well enough to compete for the top positions where the clicks actually happen. ### Low click-through rates from search results Weak meta titles and descriptions mean people see your listing and choose a competitor instead. Ranking without the click earns you nothing. ### Thin content that does not satisfy search intent Pages that are too thin, or that miss what searchers actually want, don't rank and don't convert. ### No keyword strategy across your site Without deliberate keyword mapping, your own pages compete against each other and valuable topics go untargeted. Of clicks still go to the top 5 organic results ~67% Trackable traffic from organic search 53% Weeks, typical window for optimised pages to be recrawled and reranked 4-8 ## What's included Here's what the work covers. 01 ### Keyword Mapping Every page assigned a keyword target with real demand 02 ### Meta Tag Optimisation Titles and descriptions written to win the click 03 ### Content Optimisation Content reshaped to match what searchers actually want 04 ### Internal Linking Internal links that pass authority and guide visitors ## What You Get Higher rankings for the keywords that drive revenue More clicks from the rankings you already hold Content that matches what searchers are actually looking for A clear keyword map so every page has a job ## Our Approach On-page SEO is where you have the most direct control over your search visibility. We optimise every element that influences how Google understands and ranks your pages: title tags, meta descriptions, heading structure, content quality, internal links, image alt text, and URL structure. The work starts with keyword mapping. We assign primary and secondary keywords to each page based on search volume, competition, and relevance to your business. That prevents keyword cannibalisation, where your own pages compete against each other, and makes sure no valuable topic is left uncovered. For New Zealand businesses, we pay particular attention to local keyword variations and search intent. The way New Zealanders search often differs from Australian or US patterns, and we write for it. We also structure content to win featured snippets and other SERP features where they're up for grabs, so your pages stand out rather than just appear. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for On-Page SEO? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of on-page seo optimisation. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Check your own SEO in an afternoon 33 checks across technical SEO, speed, on-page, content and local, with the nine that matter most up front. [Get the free checklist](https://www.lucidmedia.co.nz/resources/seo-audit-checklist/) Free PDF, 13 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Manufacturing · Australia ### [Associated Plastics: 48 top-10 Google rankings](https://www.lucidmedia.co.nz/case-studies/associated-plastics/) Found for the fabrication services and plastic products Australian buyers search for +30% More organic search visits Read case study → Transport · New Zealand ### [Discount Taxis: top three on airport taxi searches](https://www.lucidmedia.co.nz/case-studies/discount-taxis-seo/) Fixed-fare airport runs now win the searches that book #1–3 Auckland Airport Taxi Searches Read case study → Property Management · New Zealand ### [360 Property Management: an SEO-optimised rebuild replacing an outdated template](https://www.lucidmedia.co.nz/case-studies/360-property-management/) Built to climb out of page two and start winning landlord enquiries #1 Google rank Read case study → E-commerce · New Zealand ### [TSB Living: 298% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/tsb-living-seo/) Now competing for the same searches as Kmart and Briscoes +298% Organic Traffic Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other SEO Services [View all](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) ### [Technical SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/technical-seo/) If Google can't crawl, index, and render your site properly, nothing else in SEO works. We find and fix the speed problems, crawl issues, and indexing barriers holding your rankings back. ### [Local SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/local-seo/) When someone nearby searches for what you do, you're either in the Map Pack or you're invisible. We optimise your local presence so nearby customers find you first. ### [Link Building](https://www.lucidmedia.co.nz/services/search-engine-optimisation/link-building/) Backlinks are still one of the strongest signals Google uses to decide who deserves the top spots. We earn quality, relevant links that build your site's authority properly. ### [Content Strategy](https://www.lucidmedia.co.nz/services/search-engine-optimisation/content-strategy/) Publishing more isn't a strategy. We plan content around keyword research, search intent, and your business goals, so every piece you publish has a realistic chance of ranking and a reason to exist. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is the difference between on-page and off-page SEO?** On-page SEO covers everything you control directly on your website: content quality, meta titles and descriptions, heading structure, internal links, image optimisation, and URL structure. Off-page SEO covers external signals like backlinks from other websites and brand mentions. Both matter for ranking, but on-page is where you have the most direct control and usually the quickest path to improvement. We work on both, and on-page optimisation is typically where we start. **How do you choose which keywords to target?** We combine search volume, keyword difficulty, commercial intent, and relevance to your business. We analyse what your competitors rank for, find the gaps in your current coverage, and prioritise terms that are both achievable and valuable. For New Zealand businesses we also account for local variations and Kiwi terminology that international keyword tools miss. The result is a keyword map that gives every page on your site a specific target. **Will you rewrite my content?** We optimise existing content wherever possible: tightening structure, working in relevant keywords, and expanding thin sections to match search intent. If a page is fundamentally weak and optimisation alone won't save it, we'll tell you and recommend a rewrite. We always discuss content changes with you first, and we can handle the writing in-house or brief your team. The goal is content that's genuinely useful to visitors, not stuffed with keywords. **How many keywords should each page target?** One primary keyword per page, plus two or three closely related secondary terms that fit naturally. Targeting too many unrelated keywords on a single page dilutes its focus and confuses search engines about what the page is actually about. If you have several distinct keyword opportunities, separate pages almost always beat cramming everything into one. Our keyword mapping makes sure every important topic gets its own well-optimised page. **How much does on-page SEO cost?** On-page SEO is usually folded into an ongoing SEO engagement. For a one-off optimisation project, pricing depends on the number of pages and the depth of work, so we scope and quote it after a discovery call. A typical project covers keyword research and mapping, meta tag optimisation, content recommendations, heading restructuring, and internal linking improvements across your priority pages. You'll know exactly what's included before anything starts. **How long does on-page SEO take to show results?** Results typically appear within 4-8 weeks as Google recrawls and reindexes your updated pages. Pages already sitting on page 2 or 3 usually move fastest, sometimes reaching page 1 within weeks of optimisation. Brand new content takes longer because Google has to discover and evaluate it first. We track keyword positions weekly and report monthly, so you can see exactly which changes are driving movement. **Do you optimise for featured snippets?** Yes. We actively optimise for featured snippets and other SERP features like People Also Ask boxes and FAQ rich results. That means structuring content in the formats Google lifts answers from: concise definitions, numbered lists, tables, and direct answers to common questions. Snippets are worth chasing because they sit above the standard organic results, which puts your business in front of searchers before anyone else gets a look. **Can on-page SEO help with pages that already rank well?** Yes. On-page optimisation is not just for underperforming pages. For pages ranking in positions 3-10, small improvements to title tags, content depth, or internal linking can push them into the top spots where most of the clicks happen. Better meta descriptions also lift click-through rates, which means more traffic from the same position. And keeping your best pages maintained stops competitors from quietly overtaking them with fresher content. ## Ready to optimise your content for higher rankings? get your free strategy session. Tell us about your pages and we'll show you how we can help you optimise your content for higher rankings. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)