# Tired of being invisible on Google? Source: https://www.lucidmedia.co.nz/services/search-engine-optimisation/ Right now, people are searching for exactly what you offer. If they can't find you, they're finding your competitors. We get your business in front of people actively looking to buy, so you show up when it matters most. [Get Your Free SEO Audit](https://www.lucidmedia.co.nz/services/search-engine-optimisation/#booking) [See Our Results](https://www.lucidmedia.co.nz/case-studies/) Trusted by businesses since 2018 ![TSB Living](https://www.lucidmedia.co.nz/_assets/tsb-living.BC-gWiE5_xCwAu.webp) ![Indus Mortgages](https://www.lucidmedia.co.nz/_assets/indus-mortgages.DcGK8D65_1Jf1sf.webp) ![Cheeky Chapati](https://www.lucidmedia.co.nz/_assets/cheeky-chapati.B-9bb6dS_IIv3w.webp) ![GB Mech Tech](https://www.lucidmedia.co.nz/_assets/gb-mechtech.DgQkAw0h_2tnAp0.webp) ![House of Lasers](https://www.lucidmedia.co.nz/_assets/house-of-lasers.B97yohyS_djSo4.webp) ![Lendy](https://www.lucidmedia.co.nz/_assets/lendy.VMU0R8Pf_ZPra7z.webp) ![Ray White Austar Property Services](https://www.lucidmedia.co.nz/_assets/raywhite-aps.iMdlVX2x_1RpTnk.webp) ![The Cookie Collective](https://www.lucidmedia.co.nz/_assets/cookie-collective.BV3WqqaY_Z1mjHwP.webp) ![Tactics Bar](https://www.lucidmedia.co.nz/_assets/tactics-bar.DoIPMEWf_oxbm9.webp) ![Finance World](https://www.lucidmedia.co.nz/_assets/finance-world.Hvt-0LfA_OK2T4.webp) ![Data Cal](https://www.lucidmedia.co.nz/_assets/datacal.c-bEwZ2L_Z1qb8pE.webp) ![Associated Plastics](https://www.lucidmedia.co.nz/_assets/associated-plastics.CHSQFqN__Z1kwC2X.webp) ![Ray White A T Realty](https://www.lucidmedia.co.nz/_assets/raywhite-at-realty.BGH5caL1_Z24t5eO.webp) ![Manga Freight](https://www.lucidmedia.co.nz/_assets/manga-freight.Bt4Ny1YT_UVgJC.webp) ![FeeFunders](https://www.lucidmedia.co.nz/_assets/feefunders.CQBWbKOM_Z1BHQzz.webp) ![Ceebs](https://www.lucidmedia.co.nz/_assets/ceebs.4XcSfzXj_1Idj5t.webp) ![Professional Financial Solutions](https://www.lucidmedia.co.nz/_assets/professional-financial.R64DXxnm_Z1EN1lx.webp) ![Fundmaster](https://www.lucidmedia.co.nz/_assets/fundmaster.hW8eab_q_ZAof0F.webp) ## Sound familiar? These problems cost you customers every day. Here's how we fix them. ### People can't find you on Google Your competitors show up first. You're buried on page 2 or worse. Potential customers never even know you exist. ### Competitors are stealing your customers Every day, people search for exactly what you offer. Right now, they're clicking on your competitors instead. ### Google Ads are eating your budget Paying per click adds up fast. SEO brings you free traffic from the same searches, month after month. ### You get visitors but no enquiries Traffic means nothing if it doesn't turn into leads. You need the right visitors, not just more visitors. ## Get your business to the top of Google When someone searches for what you sell, the top result gets roughly 30% of all clicks. If you are on page two, you are virtually invisible. We move you up the rankings so you capture the traffic your competitors are getting right now. Our SEO strategies are built on real data and tested frameworks. We target the keywords that bring buyers, not just browsers, and optimise every element of your site until Google has no choice but to rank you. - Page 1 rankings - Buyer-intent keywords - Organic traffic growth - Measurable ROI ![Google results for window cleaning new plymouth, with Clean Windows circled in the top three businesses on the map results.](https://www.lucidmedia.co.nz/images/seo/clean-windows-google-2026-10-08.webp) Google search for "window cleaning new plymouth", 8 October 2026. Other businesses blurred. [Read the case study](https://www.lucidmedia.co.nz/case-studies/clean-windows/) ## What your first month covers These are the jobs on the month-one list. Anything stopping Google crawling or indexing your site is fixed first. Where a step needs something from your side, it ends with "From you". 1. 01 ### Tracking and a starting point Your target keywords are tracked from day one, and enquiries from organic search are recorded as key events in Google Analytics 4. We note a month-0 baseline of organic traffic, rankings, organic leads and top pages, each with its source and date range. You own your Search Console property and we are added as a user. From you: access to Analytics, Search Console and your website. 2. 02 ### Technical audit Crawling and indexing, Core Web Vitals on mobile, mobile usability and HTTPS, on-page elements across the site, structured data, and duplicate content. The checks and their pass marks are in the next section. 3. 03 ### Strategy Your competitors' content and where their links come from, a map of which keyword each page targets, and a review of your existing backlinks. We disavow links only if that review finds genuinely toxic ones. 4. 04 ### Local groundwork, for local businesses Your Google Business Profile optimised, a review request process set up, your name, address and phone made consistent everywhere, New Zealand directories claimed by hand rather than through mass submission services, and location pages planned for the areas you genuinely serve. From you: manager access to your Google Business Profile, and the review link sent to customers after each job. 5. 05 ### Content plan A content calendar you approve, written briefs for the first pieces, and a refresh schedule set for each type of page. From you: approval of the calendar. 6. 06 ### Your month-one review Your monthly report is set up, and we take you through the audit findings, the keyword map and the priorities for the next 90 days, in writing or on a call if you'd like one. ## What the technical audit checks The audit runs in your first month and again every quarter. Each check is measured against a written pass mark, and anything that fails goes on a prioritised fix list. [Run the nine checks that matter most yourself, with our free checklist](https://www.lucidmedia.co.nz/resources/seo-audit-checklist/) 1. ### Crawling and indexing What we check robots.txt, your XML sitemap, index coverage, server errors, canonical tags, redirects and orphan pages Passes when Every service page can be crawled, redirects resolve in one hop, and every page you want found has at least one internal link 2. ### Core Web Vitals on mobile What we check Loading, responsiveness and layout stability on your key landing pages, plus server response time Passes when Google's 'good' thresholds: LCP 2.5 seconds or less, INP 200 milliseconds or less, CLS 0.1 or less. Server response under 800 milliseconds 3. ### Mobile and HTTPS What we check Viewport, tap targets, pop-ups covering content, the SSL certificate, HTTP to HTTPS redirects and mixed content Passes when Pages read and work on a phone without zooming, and every page loads over HTTPS 4. ### On-page What we check Titles, meta descriptions, headings, image alt text, heavy images, internal links and broken links Passes when A unique title under 60 characters on every page, exactly one H1, and no broken internal links 5. ### Structured data What we check Organization, LocalBusiness, Service, Article and breadcrumb markup Passes when No errors in Google's Rich Results Test or the Schema Markup Validator, so search engines read your business details correctly 6. ### Duplicates and URL variants What we check Duplicate titles and descriptions, near-duplicate pages, www and non-www, trailing slashes and parameter URLs Passes when One version of each page, with the others redirected or canonicalised ## What happens every month, and every quarter After month one, the retainer runs on a set list of jobs. Each month adds and improves pages and links. Each quarter checks the foundations again and resets the plan. A quarter of ongoing work, after month one Every month - New content Written from the calendar you approved, each piece briefed first. - Refreshes Existing pages picked from your data and brought up to date. - Quality links Guest posts on relevant sites, the New Zealand directories that matter, and gaps in competitors' links. - Technical monitoring Search Console checked for crawl errors, manual actions, index coverage, Core Web Vitals, new 404s and the speed of key landing pages. - Google Business Profile, for local businesses Regular posts and new photos, every review answered promptly, and prompts for new reviews. - Your monthly report What happened, what we did, and next month's priorities. Every quarter - Technical re-audit A full crawl, Core Web Vitals, schema, redirects, your sitemap and robots.txt checked again. - Keywords and competitors The keyword-to-page map revisited, and competitors' new content, links and rankings reviewed. - Content audit Pages that underperform are pruned, merged or updated, and the backlink profile reviewed. - Strategy review with you Priorities for the next quarter agreed together. ### How we work The rules behind the monthly work. - Quantities set in your plan How many pieces, refreshes and links you get each month is agreed in your plan up front, not counted up afterwards to fill a report. - Links we will not build Forum spam, blog comments for links, social bookmarking, article submission sites and classified submissions. They are on our do-not list for every client. - No quick fixes after a core update Google says there is no fix to apply after a core update, and improvements may not show until a later core update. We tell you that rather than promise a fast recovery. - No ranking guarantees Nobody outside Google controls its rankings. We commit to the work, and the report shows what we did and what moved. ## How we prove it: tracking and your monthly report Rankings on their own do not pay the bills. So in month one we make sure an enquiry from Google search is recorded, and every report shows leads beside the traffic and rankings. 1. 01 ### Someone searches They search Google for what you sell. 2. 02 ### They land on your page Search Console records the click, page by page. 3. 03 ### They enquire They send a form, tap your phone number or buy. 4. 04 ### Key event recorded Organic form submissions, taps on your phone number and online sales are recorded as key events in Google Analytics 4. 5. 05 ### Your monthly report Leads, traffic and rankings, measured against the month-0 baseline we recorded at the start. ### What every report covers Each figure is labelled with its source and date range. - Organic traffic Organic sessions from Google Analytics, and clicks and impressions from Search Console, against last month and last year. - Organic enquiries and the pages behind them Form submissions, taps on your phone number and online sales from organic search, and the pages gaining and losing traffic. - Your keywords 15 or more target keywords with their movement since we started, and how many sit in the top 3, 10, 20 and 100. - Content and links What we published and refreshed, and the links earned, counted as referring domains rather than Domain Authority. - Google Business Profile, for local businesses Profile views, calls, direction requests and review count. - Next month's priorities What we will do next, and why. ## How we choose what to write, and what to rewrite New content comes from a calendar you approve, built from the keywords your competitors rank for and you do not, searches where you already rank in positions 5 to 20, the questions people ask in Google, and your busy seasons. Every piece starts from a written brief: a primary keyword and three to five related terms, the search intent, sections drawn from what currently ranks, what competing pages miss, and the call to action. It answers the question early, then links to three to five related pages on your site. Existing pages are picked for a refresh from your own data, using four triggers. ### How we pick pages to refresh 1. 01 Close to the top Pages sitting in positions 5 to 20 in Search Console. 2. 02 Losing ground Pages whose traffic has dropped 20% or more over three months. 3. 03 Seen but not clicked Pages with 1,000 or more impressions and under 3% click-through, where the title and description need work. 4. 04 Left alone too long Pages nobody has updated in 12 months. ## The brief, on a real page This is the page behind the search result near the top of this page. It does what our briefs ask for: it says what the searcher typed, answers the question early and makes the next step obvious. ![Discount Taxis' homepage, with the headline Auckland Airport taxi from $59, a short paragraph on fixed fares, a fare quote form beside it, and the menu, phone number and Book now button in the header](https://www.lucidmedia.co.nz/images/case-studies/discount-taxis-desktop.webp) A live homepage from our SEO work for an airport transfer company. 1. The headline opens with Auckland Airport taxi, the words people type, so the page and the search match. 2. The price, door-to-door pickup and no surge pricing are all in the first paragraph, before anyone scrolls. 3. The fare quote sits beside the headline rather than behind a contact form, because a fare is what the searcher came for. 4. The menu leads to the fare and route pages, which pick up searches of their own. 5. Book now and the phone number are in view without scrolling. [Read the case study](https://www.lucidmedia.co.nz/case-studies/discount-taxis-seo/) ## Real results, not just rankings These are the measured results from each case study. Property Management · New Zealand ### [360 Property Management: an SEO-optimised rebuild replacing an outdated template](https://www.lucidmedia.co.nz/case-studies/360-property-management/) Built to climb out of page two and start winning landlord enquiries #1 Google rank Read case study → E-commerce · New Zealand ### [TSB Living: 298% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/tsb-living-seo/) Now competing for the same searches as Kmart and Briscoes +298% Organic Traffic Read case study → Finance ### [Fundmaster: 13x monthly organic traffic](https://www.lucidmedia.co.nz/case-studies/fundmaster/) Now outranking national brokers for local mortgage searches 13x Monthly Traffic Read case study → Trades & Services ### [Clean Windows: 143% more enquiries](https://www.lucidmedia.co.nz/case-studies/clean-windows/) A steady place in the map pack that keeps enquiries coming +143% Enquiries Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) [Get Your Free SEO Audit](https://www.lucidmedia.co.nz/services/search-engine-optimisation/#booking) ## Show up in local searches If your customers find you on Google Maps, or search for a service near them, the local groundwork matters as much as the website. This is the short version. Our local SEO page goes through it step by step. [See how our local SEO works](https://www.lucidmedia.co.nz/services/search-engine-optimisation/local-seo/) - Your Google Business Profile, set up properly The most specific primary category, a full description, your services, hours and photos, then kept active with posts and new photos. - Genuine reviews, asked for every time A direct review link, a request after each job, and every review answered promptly, including the negative ones. - Name, address and phone, matched everywhere Character for character across your site, your profile, Apple Maps, Bing and New Zealand directories, down to Road versus Rd. - Location pages, planned area by area Location pages planned for the areas you genuinely serve, each written for its area. ## Get found in AI search results People now ask Google AI Overviews, ChatGPT and Perplexity as well as scrolling the usual results. Those answers are built from pages on the web, and they often name the businesses behind them. We write and structure your pages so they answer questions clearly, and add schema markup so your business details are read correctly. It builds on the same work that gets you ranking on Google rather than replacing it. ### AI-Ready SEO includes 1. Google AI Overviews Pages written so Google can use them in the AI-generated answers above the results. 2. ChatGPT and Copilot Content structured so AI assistants can understand it and cite your business. 3. Structured data Schema markup so your business details are read correctly. 4. Seen without a click Your name and details shown correctly even when people get their answer on the results page. [Get Your Free SEO Audit](https://www.lucidmedia.co.nz/services/search-engine-optimisation/#booking) ## Questions to ask before you hire an SEO agency Straight answers to what you should know before choosing an SEO partner. - ### [How do I choose an SEO company?](https://www.lucidmedia.co.nz/blog/how-to-choose-seo-consultant-nz/) Choose the one that shows you a clear process, real results and honest expectations without promising rankings. Ask how they'll audit your site, which keywords they'll target and why, and what their reports will show you. Be wary of anyone promising page one or selling cheap links, because spam links can get your site penalised. - ### [Why do SEO quotes vary so much between agencies?](https://www.lucidmedia.co.nz/guides/seo-pricing-nz/) SEO quotes vary because the work behind them varies. Price depends on how hard your keywords are to rank for, how strong your competitors are, and the scope of work your site needs. A cheap quote often skips technical fixes and original content, and leans on spam links that can trigger penalties. - ### [What should an SEO audit cover?](https://www.lucidmedia.co.nz/tools/seo-audit/) A proper SEO audit looks at your site, your competitors and your keywords to find exactly what's holding you back. It should catch the speed issues, indexing problems and mobile errors that stop Google showing your site, then lead to a clear plan targeting keywords that bring in paying customers. - ### [Can I do SEO myself, or do I need an agency?](https://www.lucidmedia.co.nz/blog/seo-guide-everything-a-beginner-needs-to-know/) You can do the basics yourself, and an agency makes sense when the technical and ongoing work outgrows your time. Keeping your Google Business Profile accurate and writing pages that answer what your buyers search for are good places to start. A technical audit, keyword research, link building and plain-English reporting take specialist tools and steady effort. - ### [Does my business actually need SEO?](https://www.lucidmedia.co.nz/guides/seo-guide-nz/) If your customers search Google for what you sell, yes. When your site shows up, they click. When it doesn't, your competitor gets the call. SEO helps Google understand what you do and show you for the searches that bring buyers, not just browsers, including local searches on Google Maps. - ### [Does SEO still matter now Google shows AI answers?](https://www.lucidmedia.co.nz/services/search-engine-optimisation/ai-seo/) Yes, and its reach now goes beyond the usual search results. People get answers from Google AI Overviews, ChatGPT and Perplexity, not just a list of links. We structure your content and add schema markup so AI assistants can understand it and cite your business, alongside the work that gets you ranking on Google. ## Our SEO Services Explore our specialist SEO services to improve your search visibility. ### [Technical SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/technical-seo/) If Google can't crawl, index, and render your site properly, nothing else in SEO works. We find and fix the speed problems, crawl issues, and indexing barriers holding your rankings back. Learn more ### [On-Page SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/on-page-seo/) On-page SEO is the part of ranking you control completely. We optimise your content, meta tags, and page structure so each page targets the searches that actually bring in customers. Learn more ### [Local SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/local-seo/) When someone nearby searches for what you do, you're either in the Map Pack or you're invisible. We optimise your local presence so nearby customers find you first. Learn more ### [Link Building](https://www.lucidmedia.co.nz/services/search-engine-optimisation/link-building/) Backlinks are still one of the strongest signals Google uses to decide who deserves the top spots. We earn quality, relevant links that build your site's authority properly. Learn more ### [Content Strategy](https://www.lucidmedia.co.nz/services/search-engine-optimisation/content-strategy/) Publishing more isn't a strategy. We plan content around keyword research, search intent, and your business goals, so every piece you publish has a realistic chance of ranking and a reason to exist. Learn more ### [Not sure which you need?](https://www.lucidmedia.co.nz/services/search-engine-optimisation/#booking) Tell us what you want more of and we will recommend the right mix, with no obligation. Get your free SEO audit ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White Free tool ## Calculate your SEO ROI Use our free calculator to estimate the revenue potential of ranking higher in search results for your target keywords. [Try the free calculator](https://www.lucidmedia.co.nz/tools/seo-roi-calculator/) Free, no email needed ## Explore more Related services, comparisons and guides. [SEO Pricing in NZ Guide](https://www.lucidmedia.co.nz/guides/seo-pricing-nz/) [SEO Packages Guide Guide](https://www.lucidmedia.co.nz/guides/search-engine-optimization-packages/) [Affordable SEO Auckland Affordable](https://www.lucidmedia.co.nz/services/affordable-seo-auckland/) [Small Business SEO Small Business](https://www.lucidmedia.co.nz/services/small-business-seo/) [Best SEO Company Auckland Best](https://www.lucidmedia.co.nz/services/search-engine-optimisation-auckland/) [SEO NZ NZ-Wide](https://www.lucidmedia.co.nz/services/seo-nz/) [Search Engine Optimisation NZ NZ-Wide](https://www.lucidmedia.co.nz/services/search-engine-optimisation-nz/) [SEO Near Me Near Me](https://www.lucidmedia.co.nz/services/seo-near-me/) [SEO Company Auckland Company](https://www.lucidmedia.co.nz/services/search-engine-optimisation-auckland/) [SEO vs Google Ads Compare](https://www.lucidmedia.co.nz/compare/seo-vs-google-ads/) ## Cheap SEO vs quality SEO Cheap SEO looks like a bargain until your rankings get wiped by a Google update. Cheap SEO / link farms The expensive way to learn Quality SEO Every page earning traffic Auto-generated backlinks Spam links from PBNs that trigger penalties Strategic keyword research Target terms that drive revenue Thin AI content Low-quality pages that won't rank or convert Original content Expert-written pages that rank and convert No technical fixes Site speed and crawl issues left unaddressed Technical audits Fix speed, crawlability, and Core Web Vitals Wrong keywords Ranking for terms nobody searches or buys Earned backlinks Relevant links from real, authoritative sites ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How long does SEO take to show results?** SEO is a long-term strategy, and realistic expectations are important. You may start seeing improvements in 3-6 months, with significant results typically appearing after 6-12 months. The timeline depends on your industry competition, current website state, and the scope of work. Local SEO often shows results faster than broader campaigns. **Do you guarantee first page rankings on Google?** No reputable SEO agency can guarantee specific rankings. Anyone who does is either lying or using risky tactics that could get your site penalised. What we do guarantee is implementing proven, ethical strategies, transparent reporting, and continuous optimisation to improve your visibility. **What's included in your SEO service?** Our SEO service includes a full technical audit and fixes, keyword research specific to your market, on-page optimisation, content strategy and creation, local SEO (Google Business Profile optimisation, citations, reviews), ethical link building, and monthly reporting with clear insights and recommendations. We tailor the mix based on your specific needs and goals. **Do I need SEO if I'm already running Google Ads?** Definitely. SEO and paid ads work brilliantly together. Google Ads provide immediate visibility while you build organic rankings. Once your SEO kicks in, you'll have two opportunities to appear on search results, both paid and organic. Many of our clients find they can reduce ad spend over time as organic traffic grows, improving overall ROI. **How much does SEO cost?** SEO pricing depends entirely on keyword difficulty, competition, and scope of work required. Unlike some agencies that lock you into long contracts, we work month to month with no lock-in. SEO does take a few months to show its full effect, and if you would rather commit to a fixed term we can usually offer a better rate. Book a free consultation and we'll provide a tailored quote based on your specific goals and market. **How do you track and report on SEO progress?** We provide monthly reports showing keyword rankings, organic traffic growth, conversions, and other key metrics. We use Google Analytics, Search Console, and professional SEO tools to track progress. More importantly, we explain what the numbers mean for your business in plain English. No jargon, no vanity metrics, just results that matter. **What's the difference between local SEO and broader SEO?** Local SEO focuses on ranking for searches in your geographic area (e.g., "plumber near me" or "café downtown"). It involves Google Business Profile optimisation, local citations, and location-specific content. Broader SEO targets wider keywords across larger regions. Most local businesses benefit most from local SEO, while e-commerce and service businesses with wider reach need a broader approach. **Can you help with Google Business Profile optimisation?** Absolutely. Google Business Profile (formerly Google My Business) is crucial for local SEO. We'll optimise your profile with accurate information, compelling descriptions, high-quality photos, and a strategy for generating positive reviews. A well-optimised profile can dramatically improve your visibility in local search results and Google Maps. ## Ready to get found on Google? Get a free SEO audit. We'll show you exactly why you're not ranking and what it takes to fix it. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)