# SEO in Napier and Hastings, built for how Hawke's Bay actually searches Source: https://www.lucidmedia.co.nz/services/search-engine-optimisation-napier-hastings/ Your customers search across Napier, Hastings and Havelock North, and right now your competitors are showing up first. We build local SEO that gets Hawke's Bay businesses found on Google, then turns those searches into real enquiries rather than vanity rankings. [Book your free Hawke's Bay SEO audit](https://www.lucidmedia.co.nz/services/search-engine-optimisation-napier-hastings/#booking) [See our results](https://www.lucidmedia.co.nz/case-studies/) Trusted by businesses since 2018 ![TSB Living](https://www.lucidmedia.co.nz/_assets/tsb-living.BC-gWiE5_xCwAu.webp) ![Indus Mortgages](https://www.lucidmedia.co.nz/_assets/indus-mortgages.DcGK8D65_1Jf1sf.webp) ![Cheeky Chapati](https://www.lucidmedia.co.nz/_assets/cheeky-chapati.B-9bb6dS_IIv3w.webp) ![GB Mech Tech](https://www.lucidmedia.co.nz/_assets/gb-mechtech.DgQkAw0h_2tnAp0.webp) ![House of Lasers](https://www.lucidmedia.co.nz/_assets/house-of-lasers.B97yohyS_djSo4.webp) ![Lendy](https://www.lucidmedia.co.nz/_assets/lendy.VMU0R8Pf_ZPra7z.webp) ![Ray White Austar Property Services](https://www.lucidmedia.co.nz/_assets/raywhite-aps.iMdlVX2x_1RpTnk.webp) ![The Cookie Collective](https://www.lucidmedia.co.nz/_assets/cookie-collective.BV3WqqaY_Z1mjHwP.webp) ![Tactics Bar](https://www.lucidmedia.co.nz/_assets/tactics-bar.DoIPMEWf_oxbm9.webp) ![Finance World](https://www.lucidmedia.co.nz/_assets/finance-world.Hvt-0LfA_OK2T4.webp) ![Data Cal](https://www.lucidmedia.co.nz/_assets/datacal.c-bEwZ2L_Z1qb8pE.webp) ![Associated Plastics](https://www.lucidmedia.co.nz/_assets/associated-plastics.CHSQFqN__Z1kwC2X.webp) ![Ray White A T Realty](https://www.lucidmedia.co.nz/_assets/raywhite-at-realty.BGH5caL1_Z24t5eO.webp) ![Manga Freight](https://www.lucidmedia.co.nz/_assets/manga-freight.Bt4Ny1YT_UVgJC.webp) ![FeeFunders](https://www.lucidmedia.co.nz/_assets/feefunders.CQBWbKOM_Z1BHQzz.webp) ![Ceebs](https://www.lucidmedia.co.nz/_assets/ceebs.4XcSfzXj_1Idj5t.webp) ![Professional Financial Solutions](https://www.lucidmedia.co.nz/_assets/professional-financial.R64DXxnm_Z1EN1lx.webp) ![Fundmaster](https://www.lucidmedia.co.nz/_assets/fundmaster.hW8eab_q_ZAof0F.webp) ## Why Napier and Hastings businesses get buried on Google Hawke's Bay is not one search market, it is several stitched together. Two main centres sit twenty minutes apart, with Havelock North in between, so a generic, city-swapped page never fits the way people here actually look for what you sell. When someone searches a commercial term in the Bay, you are not just up against the business down the road. You are up against Auckland and Wellington agencies bidding on the same words, and national directories that quietly outrank the locals. We see the same pattern a lot here: a business ranks somewhere on page one, assumes the SEO is done, and the enquiry still goes to the result with the sharper title and the clearer answer. Closing that gap between showing up and getting the click is the core of this work. ### What makes the Bay its own market Your customers move between Napier, Hastings and Havelock North, so map-pack and "near me" visibility has to work across two cities and a dozen suburbs. Demand swings hard with the seasons, from cruise ships berthing at Napier Port and the Art Deco crowds to harvest and the wine-tourism peak. Local firms compete in the same results as Auckland and Wellington agencies, plus national directories that often outrank them. The horticulture, viticulture and export base searches very differently from the trades, tourism and retail that serve the two towns. ## SEO results we have delivered None of these are Hawke's Bay clients, and we will not pretend otherwise. Every metric is real, tied to the business that earned it, and chosen to prove we can do the same work in the sectors that drive Napier and Hastings, from trades and tourism to horticulture, property and finance. [View Case Studies](https://www.lucidmedia.co.nz/case-studies/) Local SEO Trades & Services ### Clean Windows: 143% more enquiries A steady place in the map pack that keeps enquiries coming +143% Enquiries [View Case Study](https://www.lucidmedia.co.nz/case-studies/clean-windows/) SEO Finance ### Fundmaster: 13x monthly organic traffic Now outranking national brokers for local mortgage searches 13× Monthly Traffic [View Case Study](https://www.lucidmedia.co.nz/case-studies/fundmaster/) Web Design New Zealand Logistics ### GetATaxi: 643% organic traffic growth Now ranking alongside the big rideshare names for airport transfers +643% Organic Traffic [View Case Study](https://www.lucidmedia.co.nz/case-studies/getataxi/) SEO Australia Manufacturing ### Associated Plastics: 48 top-10 Google rankings Found for the fabrication services and plastic products Australian buyers search for +30% More organic search visits [View Case Study](https://www.lucidmedia.co.nz/case-studies/associated-plastics/) Web Design New Zealand Property Management ### 360 Property Management: an SEO-optimised rebuild replacing an outdated template Built to climb out of page two and start winning landlord enquiries #1 Google rank [View Case Study](https://www.lucidmedia.co.nz/case-studies/360-property-management/) Want results like these for your business? [Book Free Strategy Call](https://www.lucidmedia.co.nz/services/search-engine-optimisation-napier-hastings/#booking) ## What our Napier and Hastings SEO service covers Everything that gets a Hawke's Bay business ranking for the searches that bring in paying customers. ### Technical SEO & Core Web Vitals Slow, broken sites do not rank. We fix speed, indexing and mobile issues and tune Core Web Vitals, the same work that took an Auckland property firm to a 97 PageSpeed score and a 1.2 second load. ### Keyword research that fits Hawke's Bay We target the terms your customers actually search across Napier, Hastings and Havelock North, including suburb-level and seasonal queries, not broad vanity keywords that never turn into enquiries. ### On-page optimisation that earns the click Ranking is only half the job. We rewrite titles, meta descriptions and page content so you stop sitting on page one with no traffic and start winning the click against the result above you. ### Local SEO & the Hawke's Bay map pack We optimise your Google Business Profile, service areas, categories and reviews so you show up in the map pack across both cities, where nearby buyers are ready to call. ### Content & topical authority We build the pages and articles that answer what your buyers are searching, so you earn rankings across a whole topic, not just a single keyword. ### Reporting tied to leads Plain-English monthly reporting on rankings, click-through, traffic and the enquiries that come from organic search. Leads, not vanity metrics. High intent across the Bay ## Win the Hawke's Bay map pack and Google Business Profile For a lot of Bay businesses, the map pack matters more than the website. When someone in Taradale or Havelock North searches a service near them, the three local results at the top of Google take the calls. We optimise your Google Business Profile with the right categories, service areas that span Napier and Hastings, photos and a review workflow built into the job, then back it with consistent citations and LocalBusiness schema on your site so the two reinforce each other. For service businesses that cover the region, we build suburb-level relevance across the places you actually serve, so you are visible from Ahuriri to Flaxmere rather than only in the one town your office sits in. Capability proof: for [Clean Windows](https://www.lucidmedia.co.nz/case-studies/clean-windows/), a New Plymouth trades business, a focused local SEO and Google Business Profile programme delivered +143% enquiries, +168% organic traffic and top 3 local rankings. It is the same playbook we would run for a Napier or Hastings service business. ### How we get you found locally Google Business Profile Set up properly with accurate categories, photos and service areas across both cities so you show up in the map pack. Consistent citations Your name, address and phone aligned across the NZ directories that build local trust. Review workflow A simple system that asks for a review at the end of every job, so fresh reviews keep coming. Suburb-level relevance Content that helps you rank across the areas you serve, from Napier CBD to Hastings and Havelock North. ## The sectors that drive the Bay, and the proof we can rank them Hawke's Bay runs on horticulture, wine, tourism, trades, property and professional services. None of the clients below are local, but each one proves the exact work those sectors need. ### Horticulture, packhouses and exporters For a plastics fabrication manufacturer exporting across Australia, New Zealand and the USA, we grew organic traffic 340% and lifted organic clicks 43%. That is the same B2B and export search work the Bay's packhouses and producers need. [See the Associated Plastics results](https://www.lucidmedia.co.nz/case-studies/associated-plastics/) ### Tourism, wine and hospitality For an Auckland transport company we grew organic traffic 643% and earned top 10 rankings on airport transfer terms. The same playbook suits visitor-facing Napier businesses around cruise, Art Deco and cellar-door searches. [See the GetATaxi results](https://www.lucidmedia.co.nz/case-studies/getataxi/) ### Trades and home services For a New Plymouth window cleaning business, focused local SEO and Google Business Profile work delivered +143% enquiries, +168% organic traffic and top 3 local rankings. This is the exact play for a Napier or Hastings service business. [See the Clean Windows results](https://www.lucidmedia.co.nz/case-studies/clean-windows/) ### Property and real estate An Auckland property management firm ranks #1 for "property management Auckland" on a site we rebuilt to a 97 PageSpeed score. Property and rentals are strong across Napier, Hastings and Havelock North, and they are won on search. [See the 360 Property Management results](https://www.lucidmedia.co.nz/case-studies/360-property-management/) ### Professional services and finance An Epsom mortgage advisory holds the top three for "mortgage broker Epsom" and grew monthly traffic 13x against national brokers with far bigger budgets. The same intent-first approach wins competitive local niches in the Bay. [See the Fundmaster results](https://www.lucidmedia.co.nz/case-studies/fundmaster/) ## Why Hawke's Bay businesses work with us, and why the sceptics stay A lot of Bay business owners come to us after being burned by an agency that sent pretty reports and no enquiries. We get it, so we do the opposite. You get reporting tied to actual enquiries and sales, not a jargon dashboard. Pricing is custom-scoped after a free audit, with no lock-in contracts. We are a Google Partner agency with more than 200 projects delivered since 2018, and our founder is an engineer by training, so we build and fix the sites we rank rather than handing you off to a junior. We work with sectors that matter here, from [trades businesses](https://www.lucidmedia.co.nz/industries/tradies/) to [real estate](https://www.lucidmedia.co.nz/industries/real-estate/), and many clients pair SEO with our [web design](https://www.lucidmedia.co.nz/services/web-design/) and [Google Ads management](https://www.lucidmedia.co.nz/services/google-ads-specialist/) so organic and paid reinforce each other. You can [read more about how we approach SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) or [get in touch](https://www.lucidmedia.co.nz/contact/) any time. ### What that means for you Reporting you can read Plain-English monthly updates on rankings, click-through, traffic and the leads they produce. No lock-in contracts We earn the next month with results, not a contract that traps you. Senior people on the work An engineer-led team that builds and fixes the sites it ranks, not a relay of juniors. Focused on leads We target the buyer-intent terms that bring enquiries, not vanity traffic. ## SEO across Napier, Hastings and Havelock North We work with businesses right across Hawke's Bay and deliver most of the work remotely, so you get senior people on your account wherever you are based. We serve the wider region too. Napier CBD Ahuriri Taradale Marewa Bay View Hastings CBD Havelock North Flaxmere Clive Bridge Pa \+ all of Hawke's Bay ## Our SEO services Explore the specialist parts of SEO we run for Napier and Hastings businesses, from the technical foundation to the content that earns the click. [All SEO](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) [01 Technical SEO If Google can't crawl, index, and render your site properly, nothing else in SEO works. We find and fix the speed problems, crawl issues, and indexing barriers holding your rankings back.](https://www.lucidmedia.co.nz/services/search-engine-optimisation/technical-seo/) [02 On-Page SEO On-page SEO is the part of ranking you control completely. We optimise your content, meta tags, and page structure so each page targets the searches that actually bring in customers.](https://www.lucidmedia.co.nz/services/search-engine-optimisation/on-page-seo/) [03 Local SEO When someone nearby searches for what you do, you're either in the Map Pack or you're invisible. We optimise your local presence so nearby customers find you first.](https://www.lucidmedia.co.nz/services/search-engine-optimisation/local-seo/) [04 Link Building Backlinks are still one of the strongest signals Google uses to decide who deserves the top spots. We earn quality, relevant links that build your site's authority properly.](https://www.lucidmedia.co.nz/services/search-engine-optimisation/link-building/) [05 Content Strategy Publishing more isn't a strategy. We plan content around keyword research, search intent, and your business goals, so every piece you publish has a realistic chance of ranking and a reason to exist.](https://www.lucidmedia.co.nz/services/search-engine-optimisation/content-strategy/) ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White Free tool ## Calculate your SEO ROI Use our free calculator to estimate the revenue potential of ranking higher for the Hawke's Bay searches your customers are already using. [Try the free calculator](https://www.lucidmedia.co.nz/tools/seo-roi-calculator/) Free, no email needed ## Napier and Hastings SEO questions, answered Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How long does SEO take to work in Napier and Hastings?** Most Hawke's Bay businesses see meaningful movement on commercial keywords as the work compounds, with competitive head terms taking longer than quieter suburb-level searches. SEO is an investment that builds, not a switch you flip. We chase the quick technical and on-page wins first, including the titles and descriptions that earn clicks you are already close to winning, then the harder rankings. You can read more in our guide on how long SEO takes in NZ, and we set honest expectations up front and report on what is actually moving. **How much does SEO cost in New Zealand?** There is no fixed price, because the right scope depends on how competitive your keywords are and the state of your site. We custom-scope and quote every engagement after a free audit, with no lock-in contracts, so you know exactly what you are paying for and what it is meant to achieve before you commit. We have written a full breakdown of what SEO actually costs in NZ if you want the detail. Book a free audit and we will give you a tailored quote. **Do you guarantee first-page rankings on Google?** No, and you should be wary of anyone who does. Nobody controls Google's algorithm, so guaranteed rankings are either dishonest or built on risky tactics that can get your site penalised. What we commit to is proven, ethical SEO, transparent reporting and continuous optimisation. Our track record, like ranking an Auckland property firm #1 for "property management Auckland" and growing an Epsom advisory to the top three for "mortgage broker Epsom", is how we would rather earn your trust. **What is local SEO, and does my Hawke's Bay business need it?** Local SEO is the work that gets you into the Google map pack and "near me" searches for your area, driven mostly by your Google Business Profile, reviews and consistent local listings. If your customers are in Napier, Hastings or Havelock North, then yes, you almost certainly need it, because the three local results at the top of Google take most of the calls. Our local SEO guide for NZ businesses walks through how it works in practice. **Can you handle Napier, Hastings and Havelock North under one strategy?** Yes. The twin-city reality is exactly why a single, well-built strategy matters here. We set up your Google Business Profile service areas to span both cities, build suburb-level relevance across the places you actually serve, and prioritise the terms that bring enquiries from each centre. You get one coordinated plan rather than two half-efforts pulling against each other. **Do I need to be based in Napier or Hastings to work with you?** No. We run Lucid Media out of Auckland and work with businesses right across New Zealand, including Hawke's Bay, with most of the work delivered remotely. You get senior people on your account wherever you are based, and the local knowledge to match. We are upfront that we are a NZ-wide agency, not a Napier office, and the results speak for the work. **What makes ranking in Hawke's Bay different from a big city?** The Bay is two main centres twenty minutes apart, plus Havelock North, so visibility has to work across multiple suburbs rather than one city grid. Demand also swings with the seasons, from cruise and Art Deco tourism through to harvest and the wine-tourism peak, and the export and horticulture base searches very differently from the trades and retail that serve the towns. A generic, templated page misses all of that, which is why we build for how the Bay actually searches. ## Ready to rank across Hawke's Bay? Book a free Napier and Hastings SEO audit and strategy call. We will show you exactly where the quick wins and the biggest opportunities are, with no obligation and no lock-in. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)