# Bring visitors back and turn them into customers Source: https://www.lucidmedia.co.nz/services/paid-ads/retargeting/ Most visitors leave without converting, and most never come back on their own. Retargeting keeps your business in front of the people who already showed interest, so you're there when they're ready to buy. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/retargeting/#booking) [View All Paid Ads Services](https://www.lucidmedia.co.nz/services/paid-ads/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Losing visitors who were ready to buy Most website visitors leave without converting. Without retargeting, those warm prospects disappear and you pay full price to acquire them all over again. ### Showing the same ad to everyone Generic retargeting treats all visitors the same, whether they browsed for two seconds or spent ten minutes reading your pricing page. ### Annoying people with too many ads Poor frequency management turns potential customers off your brand instead of bringing them back. ### No strategy for different buyer stages Someone who visited your homepage needs a different message than someone who abandoned a quote form halfway through. Campaigns launch with conversion tracking 100% Years running paid media 7+ First-time visitors not ready to buy 96-98% ## What's included Here's what the work covers. 01 ### Pixel Setup Track visitors across all platforms 02 ### Audience Segmentation Different messages for different visitors 03 ### Sequential Messaging Guide prospects through your funnel 04 ### Frequency Management Stay visible without being annoying ## What You Get Recover lost leads who already showed interest in your business Personalised messaging based on what visitors actually did on your site Higher conversion rates at a fraction of the cost of cold acquisition Smart frequency controls that keep your brand welcome, not annoying ## Our Approach Retargeting works because you are advertising to people who have already shown interest in your business. We set up tracking pixels across Google, Meta and LinkedIn, so when visitors leave your site without converting, they see relevant ads that bring them back. Segmentation is what separates our retargeting from the generic kind. We do not show one ad to every past visitor. We build audience segments from behaviour: which pages they visited, how long they stayed, whether they started a form, which products they viewed. Each segment gets messaging matched to where they are in the buying journey. For New Zealand businesses with smaller audiences, frequency matters just as much. We cap how often anyone sees your ads, exclude people who have already converted, and rotate creative before it goes stale. The result is retargeting that feels like a well-timed reminder, not a brand that will not take the hint. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Retargeting? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of retargeting & remarketing campaigns. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Transport · New Zealand ### [Trekway Shuttle: 28% of ad visitors now request a quote](https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/) A new website, rebuilt tracking and one campaign built around quote requests 400+ Quote requests Read case study → Real Estate · New Zealand ### [Austar Property Services: 66% lower cost per appraisal lead](https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/) Paul reports a 66% reduction in CPA and improved lead quality 66% Lower cost per appraisal lead Read case study → Automotive · New Zealand ### [Turbo & Diesel: 60 workshop leads a month at $22.71 each](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/) A steady flow of calls and enquiries from Google Ads for a Hamilton specialist workshop 60 workshop leads a month Read case study → Finance · New Zealand ### [Vehicle finance broker: 120 finance applications in eight weeks](https://www.lucidmedia.co.nz/case-studies/vehicle-finance-meta-ads/) Repayment-led Meta ads that turned scrolling into pre-approval applications 120 Finance applications Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Paid Ads Services [View all](https://www.lucidmedia.co.nz/services/paid-ads/) ### [Google Ads](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) We're a Google Ads (AdWords) management company for New Zealand businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract. ### [Meta Ads](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back. ### [LinkedIn Ads](https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/) LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads. ### [Ads Strategy](https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/) Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How does retargeting work?** We place tracking pixels from Google, Meta and other platforms on your website. When a visitor leaves without converting, those pixels let us show them relevant ads as they browse other sites, scroll social media or watch YouTube, reminding them of your business and giving them a reason to come back. It works because the audience is warm: research firm Invesp found visitors who are retargeted are 70% more likely to convert. **Is retargeting creepy?** Done well, retargeting feels like a useful reminder rather than surveillance. The difference comes down to frequency management, relevant messaging and proper exclusions. We cap how many times someone sees your ads each day and week, exclude people who have already converted, and rotate creative so the same ad doesn't follow anyone around for weeks. We also segment audiences so visitors see messaging tied to what they actually looked at on your site. That's the line between helpful and creepy, and we stay on the right side of it. **What platforms do you retarget on?** We run retargeting across the Google Display Network, which Google says reaches over 90% of internet users worldwide, plus YouTube, Facebook, Instagram and LinkedIn. The mix depends on where your audience spends time and which channels prove most cost-effective for your business. For most New Zealand businesses, Google Display plus Meta retargeting gives the broadest reach at the lowest cost, while LinkedIn retargeting earns its higher prices for B2B businesses chasing professional audiences. **How long should I retarget visitors?** Match the window to your sales cycle. For ecommerce and impulse purchases, 7-14 days is usually enough to recapture lost conversions. For considered purchases like home renovations or professional services, 30-60 days fits better. For B2B sales with long decision cycles, we may retarget for 60-90 days with messaging that evolves from awareness to case studies to direct offers. We set up multiple audience windows and test to find the duration that works for your business. **How much does retargeting cost?** Less than you'd expect, because you're paying to reach people who already know you rather than bidding for strangers' attention. We recommend allocating 10-20% of your total ad budget to retargeting. Management is custom-scoped: retargeting can stand alone or fold into a broader paid ads engagement, and pricing is finalised in the proposal after a discovery call. As a rule, retargeting is the last budget line we'd cut, because warm audiences cost less to convert than cold ones. **Do I need a minimum amount of website traffic for retargeting to work?** Yes. Retargeting needs a base of traffic to build meaningful audience pools, and we generally recommend at least 1,000 monthly website visitors before launching. Thresholds vary by platform: Meta audiences generally need around 1,000 people before delivery settles, while Google Display can work with smaller pools. If your traffic is below that level, we'd build it first through search, social or other prospecting campaigns, then switch retargeting on once there's an audience worth retargeting. **Can retargeting work across different devices?** Yes, cross-device retargeting works on platforms like Meta and Google where users are logged in. Someone who visits your website on a work desktop can see your retargeting ad on their phone that evening. That matters in New Zealand, where people switch between devices constantly through a buying journey. We set campaigns up to reach users across all their devices, so the thread doesn't snap the moment someone closes their laptop. **What kind of results should I expect from retargeting?** Warmer audiences, better economics. Invesp's research found retargeted visitors are 70% more likely to convert, and retargeting ads earn roughly ten times the click-through rate of standard display ads. We won't promise specific numbers for your account, because honest results depend on your traffic, offer and creative. What we will do is track view-through conversions as well as click-through conversions, so you see the full impact, including people who saw your ad and came back directly, and report it monthly alongside your other campaigns. ## Ready to bring back visitors who did not convert? get your free strategy session. Tell us about your conversions and we'll show you how we can help you bring back visitors who did not convert. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)