# A Meta ads agency that tracks every dollar back to a sale Source: https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/ Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/#booking) [View All Paid Ads Services](https://www.lucidmedia.co.nz/services/paid-ads/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Creative fatigue killing performance Run the same ads too long and engagement drops, costs climb, and your audience learns to scroll straight past you. ### Targeting too broad or too narrow Too broad and you pay to reach people who will never buy. Too narrow and costs climb while reach dries up. ### No clear funnel strategy Running conversion campaigns at cold audiences burns budget. People rarely buy from a brand they met eight seconds ago. ### Tracking gaps after iOS changes Privacy updates broke tracking for many advertisers. If you can't see what's converting, you can't optimise anything. Monthly Facebook users 3B+ Platforms in one Meta campaign: Facebook & Instagram 2 Client revenue generated $1M+ ## What's included Here's what the work covers. 01 ### Audience Targeting Find the people most likely to buy, not just scroll past 02 ### Creative Development Ads built to stop the scroll in feed, Stories and Reels 03 ### Funnel Campaigns Move people from first look to enquiry, step by step 04 ### Retargeting Re-engage website visitors and warm leads ## The ad creative styles we produce Performance Max and Meta both live or die on creative. Benefit callouts, us-vs-them comparisons, lifestyle heroes, promo frames and more. A wall of the static ad styles and formats we can build for your campaigns. ![Punny headline promo with lifestyle photo](https://www.lucidmedia.co.nz/images/ad-gallery/punny-headline-promo-with-lifestyle-photo.webp) ![Person pointing at UI pop-up with 'Hot Take'](https://www.lucidmedia.co.nz/images/ad-gallery/person-pointing-at-ui-pop-up-with-hot-take.webp) ![Feature-checklist product hero with lifestyle photo](https://www.lucidmedia.co.nz/images/ad-gallery/feature-checklist-product-hero-with-lifestyle-photo.webp) ![Product trio with faux social post overlay](https://www.lucidmedia.co.nz/images/ad-gallery/product-trio-with-faux-social-post-overlay.webp) ![Smartwatch over mountain-road hero](https://www.lucidmedia.co.nz/images/ad-gallery/smartwatch-over-mountain-road-hero.webp) ![Gloved-hands product prep hero](https://www.lucidmedia.co.nz/images/ad-gallery/gloved-hands-product-prep-hero.webp) ![Don't Buy This Serum - Benefit Callouts](https://www.lucidmedia.co.nz/images/ad-gallery/don-t-buy-this-serum-benefit-callouts.webp) ![Surreal hand-serving product hero on white](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-hand-serving-product-hero-on-white.webp) ![Automotive product hero at sunset](https://www.lucidmedia.co.nz/images/ad-gallery/automotive-product-hero-at-sunset.webp) ![Central subject with radiating labeled benefit callouts on warm bg](https://www.lucidmedia.co.nz/images/ad-gallery/central-subject-with-radiating-labeled-benefit-callouts-on-w.webp) ![Lifestyle pet photo with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-pet-photo-with-benefit-callouts.webp) ![Kid on bandage-textured slide with product pack](https://www.lucidmedia.co.nz/images/ad-gallery/kid-on-bandage-textured-slide-with-product-pack.webp) ![Model holding hair oil with bold typographic claim](https://www.lucidmedia.co.nz/images/ad-gallery/model-holding-hair-oil-with-bold-typographic-claim.webp) ![Glass-card quote over luxe interior photo](https://www.lucidmedia.co.nz/images/ad-gallery/glass-card-quote-over-luxe-interior-photo.webp) ![Search vs. Solution - Hydraglow Even Glow](https://www.lucidmedia.co.nz/images/ad-gallery/search-vs-solution-hydraglow-even-glow.webp) ![Kitten + product-pack pet hero](https://www.lucidmedia.co.nz/images/ad-gallery/kitten-product-pack-pet-hero.webp) ![Ojai Mountain Ridge - Scenic Backdrop with Door Hanger](https://www.lucidmedia.co.nz/images/ad-gallery/ojai-mountain-ridge-scenic-backdrop-with-door-hanger.webp) ![TUFF+ Bottle - Headline and Billboard Ad](https://www.lucidmedia.co.nz/images/ad-gallery/tuff-bottle-headline-and-billboard-ad.webp) ![Ideal Fuel box with fruit on a balance scale](https://www.lucidmedia.co.nz/images/ad-gallery/ideal-fuel-box-with-fruit-on-a-balance-scale.webp) ![Product floating in desert-canyon hero](https://www.lucidmedia.co.nz/images/ad-gallery/product-floating-in-desert-canyon-hero.webp) ![Smartwatch heart rate monitoring ad](https://www.lucidmedia.co.nz/images/ad-gallery/smartwatch-heart-rate-monitoring-ad.webp) ![New Age Vitamin C Gummies - Immune Defense](https://www.lucidmedia.co.nz/images/ad-gallery/new-age-vitamin-c-gummies-immune-defense.webp) ![Discount on sunglasses with payment option](https://www.lucidmedia.co.nz/images/ad-gallery/discount-on-sunglasses-with-payment-option.webp) ![Headphones over landscape offer hero](https://www.lucidmedia.co.nz/images/ad-gallery/headphones-over-landscape-offer-hero.webp) ![Doorstep international delivery concept](https://www.lucidmedia.co.nz/images/ad-gallery/doorstep-international-delivery-concept.webp) ![Product-in-context with playlist overlay](https://www.lucidmedia.co.nz/images/ad-gallery/product-in-context-with-playlist-overlay.webp) ![Product-with-model hero inside a photo-frame arch on bright sky backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/product-with-model-hero-inside-a-photo-frame-arch-on-bright-.webp) ![Lightflame Toaster: Perfect Morning Headline](https://www.lucidmedia.co.nz/images/ad-gallery/lightflame-toaster-perfect-morning-headline.webp) ![Diagonal photo-mask collage with product cutout](https://www.lucidmedia.co.nz/images/ad-gallery/diagonal-photo-mask-collage-with-product-cutout.webp) ![Anatomical lava-stomach pharma hero](https://www.lucidmedia.co.nz/images/ad-gallery/anatomical-lava-stomach-pharma-hero.webp) ![Child hugging oversized product bottle](https://www.lucidmedia.co.nz/images/ad-gallery/child-hugging-oversized-product-bottle.webp) ![Floating social-post mockup product hero](https://www.lucidmedia.co.nz/images/ad-gallery/floating-social-post-mockup-product-hero.webp) ![Product hero with trust badges and lifestyle scene](https://www.lucidmedia.co.nz/images/ad-gallery/product-hero-with-trust-badges-and-lifestyle-scene.webp) ![Dramatic product-in-stone-hand hero](https://www.lucidmedia.co.nz/images/ad-gallery/dramatic-product-in-stone-hand-hero.webp) ![Gunsan Electric Delivery - Happy Customer and Worker](https://www.lucidmedia.co.nz/images/ad-gallery/gunsan-electric-delivery-happy-customer-and-worker.webp) ![Product pouring into bowl with feature callouts](https://www.lucidmedia.co.nz/images/ad-gallery/product-pouring-into-bowl-with-feature-callouts.webp) ![Floating product pack with orbiting fresh ingredients on gradient](https://www.lucidmedia.co.nz/images/ad-gallery/floating-product-pack-with-orbiting-fresh-ingredients-on-gra.webp) ![Polaroid product frame with happy subject](https://www.lucidmedia.co.nz/images/ad-gallery/polaroid-product-frame-with-happy-subject.webp) ![Reed diffuser in a cozy living room setting](https://www.lucidmedia.co.nz/images/ad-gallery/reed-diffuser-in-a-cozy-living-room-setting.webp) ![Giant product leaning on model type-hero](https://www.lucidmedia.co.nz/images/ad-gallery/giant-product-leaning-on-model-type-hero.webp) ![Woman with suitcase in Venice](https://www.lucidmedia.co.nz/images/ad-gallery/woman-with-suitcase-in-venice.webp) ![Cookware set with benefit callouts and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/cookware-set-with-benefit-callouts-and-cta.webp) ![Hydration bottle with battery-charge metaphor](https://www.lucidmedia.co.nz/images/ad-gallery/hydration-bottle-with-battery-charge-metaphor.webp) ![Holiday greeting with inside-box POV](https://www.lucidmedia.co.nz/images/ad-gallery/holiday-greeting-with-inside-box-pov.webp) ![Industrial drum on refinery skyline](https://www.lucidmedia.co.nz/images/ad-gallery/industrial-drum-on-refinery-skyline.webp) ![Centered conceptual illustration greeting](https://www.lucidmedia.co.nz/images/ad-gallery/centered-conceptual-illustration-greeting.webp) ![Phone mockup with overhead lifestyle scene](https://www.lucidmedia.co.nz/images/ad-gallery/phone-mockup-with-overhead-lifestyle-scene.webp) ![Giant product bag miniature-world hero](https://www.lucidmedia.co.nz/images/ad-gallery/giant-product-bag-miniature-world-hero.webp) ![Overhead flat-lay food menu spread on bright white surface](https://www.lucidmedia.co.nz/images/ad-gallery/overhead-flat-lay-food-menu-spread-on-bright-white-surface.webp) ![Miniature workers on fiber-optic cable](https://www.lucidmedia.co.nz/images/ad-gallery/miniature-workers-on-fiber-optic-cable.webp) ![Cinematic vehicle motion hero](https://www.lucidmedia.co.nz/images/ad-gallery/cinematic-vehicle-motion-hero.webp) ![Full-bleed product hero with bold overlaid headline](https://www.lucidmedia.co.nz/images/ad-gallery/full-bleed-product-hero-with-bold-overlaid-headline.webp) ![Luxury scent diffuser and oils with lifestyle shot](https://www.lucidmedia.co.nz/images/ad-gallery/luxury-scent-diffuser-and-oils-with-lifestyle-shot.webp) ![Collage hook headline over cutout living-room set](https://www.lucidmedia.co.nz/images/ad-gallery/collage-hook-headline-over-cutout-living-room-set.webp) ![Product lineup lifestyle poster](https://www.lucidmedia.co.nz/images/ad-gallery/product-lineup-lifestyle-poster.webp) ![Handoff closeup with two-tone headline](https://www.lucidmedia.co.nz/images/ad-gallery/handoff-closeup-with-two-tone-headline.webp) ![Newspaper-mockup summer sale hero](https://www.lucidmedia.co.nz/images/ad-gallery/newspaper-mockup-summer-sale-hero.webp) ![Gexipay phone screen with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/gexipay-phone-screen-with-benefit-callouts.webp) ![Phone lock-screen notification mockup over interior](https://www.lucidmedia.co.nz/images/ad-gallery/phone-lock-screen-notification-mockup-over-interior.webp) ![Minimal discount offer product still life](https://www.lucidmedia.co.nz/images/ad-gallery/minimal-discount-offer-product-still-life.webp) ![Pet portrait with hand-drawn thought bubble quote](https://www.lucidmedia.co.nz/images/ad-gallery/pet-portrait-with-hand-drawn-thought-bubble-quote.webp) ![Room Diffuser - Fragrance Notes with Descriptive Arrows](https://www.lucidmedia.co.nz/images/ad-gallery/room-diffuser-fragrance-notes-with-descriptive-arrows.webp) ![Vitamin C+ bottle with swirling pills](https://www.lucidmedia.co.nz/images/ad-gallery/vitamin-c-bottle-with-swirling-pills.webp) ![Bold sale flyer with animal photo cutout](https://www.lucidmedia.co.nz/images/ad-gallery/bold-sale-flyer-with-animal-photo-cutout.webp) ![Held newspaper promo announcement](https://www.lucidmedia.co.nz/images/ad-gallery/held-newspaper-promo-announcement.webp) ![Surreal product-showcase tunnel of school supplies](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-product-showcase-tunnel-of-school-supplies.webp) ![Four-season split-panel drink lineup](https://www.lucidmedia.co.nz/images/ad-gallery/four-season-split-panel-drink-lineup.webp) ![Three-variant product comparison quiz](https://www.lucidmedia.co.nz/images/ad-gallery/three-variant-product-comparison-quiz.webp) ![Poolside sunscreen flat-lay, luxury resort mood](https://www.lucidmedia.co.nz/images/ad-gallery/poolside-sunscreen-flat-lay-luxury-resort-mood.webp) ![Kid with upward arrow and floating ingredient callouts](https://www.lucidmedia.co.nz/images/ad-gallery/kid-with-upward-arrow-and-floating-ingredient-callouts.webp) ![Lifestyle baby product with top headline and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-baby-product-with-top-headline-and-cta.webp) ![S-curve product feature-callout](https://www.lucidmedia.co.nz/images/ad-gallery/s-curve-product-feature-callout.webp) ![Miniature workers on cracked lips hero](https://www.lucidmedia.co.nz/images/ad-gallery/miniature-workers-on-cracked-lips-hero.webp) ![Nationwide wholesale map concept](https://www.lucidmedia.co.nz/images/ad-gallery/nationwide-wholesale-map-concept.webp) ![Warm macro hand-and-paw emotional hero](https://www.lucidmedia.co.nz/images/ad-gallery/warm-macro-hand-and-paw-emotional-hero.webp) ![Black Friday lipstick promo on yellow](https://www.lucidmedia.co.nz/images/ad-gallery/black-friday-lipstick-promo-on-yellow.webp) ![Newspaper ad - Buy her candles](https://www.lucidmedia.co.nz/images/ad-gallery/newspaper-ad-buy-her-candles.webp) ![Rugged action hero with product inset](https://www.lucidmedia.co.nz/images/ad-gallery/rugged-action-hero-with-product-inset.webp) ![Dreamy product-on-swing over clouds](https://www.lucidmedia.co.nz/images/ad-gallery/dreamy-product-on-swing-over-clouds.webp) ![Product bursting through browser screenshot](https://www.lucidmedia.co.nz/images/ad-gallery/product-bursting-through-browser-screenshot.webp) ![Emotional lifestyle hero with product inset](https://www.lucidmedia.co.nz/images/ad-gallery/emotional-lifestyle-hero-with-product-inset.webp) ![Curtain-reveal home accessories hero](https://www.lucidmedia.co.nz/images/ad-gallery/curtain-reveal-home-accessories-hero.webp) ![Clean feature-callout product benefits](https://www.lucidmedia.co.nz/images/ad-gallery/clean-feature-callout-product-benefits.webp) ![Cartoon kids peeking product-group hero](https://www.lucidmedia.co.nz/images/ad-gallery/cartoon-kids-peeking-product-group-hero.webp) ![Soft warm product hero on plush towel with script headline](https://www.lucidmedia.co.nz/images/ad-gallery/soft-warm-product-hero-on-plush-towel-with-script-headline.webp) ![Pet product bag hero with mascot animal](https://www.lucidmedia.co.nz/images/ad-gallery/pet-product-bag-hero-with-mascot-animal.webp) ![Animated appliances power-backup lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/animated-appliances-power-backup-lifestyle.webp) ![Airy minimalist product hero with cutout sofa](https://www.lucidmedia.co.nz/images/ad-gallery/airy-minimalist-product-hero-with-cutout-sofa.webp) ![Baby product hero with headline overlay](https://www.lucidmedia.co.nz/images/ad-gallery/baby-product-hero-with-headline-overlay.webp) ![Cat biting cable durability lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/cat-biting-cable-durability-lifestyle.webp) ![Pet climbing branded box hero](https://www.lucidmedia.co.nz/images/ad-gallery/pet-climbing-branded-box-hero.webp) ![Safety gear shield product hero](https://www.lucidmedia.co.nz/images/ad-gallery/safety-gear-shield-product-hero.webp) ![Cove bottle with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/cove-bottle-with-benefit-callouts.webp) ![Creative Manda - Wrench conceptual ad](https://www.lucidmedia.co.nz/images/ad-gallery/creative-manda-wrench-conceptual-ad.webp) ![Grid of five animal faces peeking over panels with headline and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/grid-of-five-animal-faces-peeking-over-panels-with-headline-.webp) ![Phone-notification food teaser hero](https://www.lucidmedia.co.nz/images/ad-gallery/phone-notification-food-teaser-hero.webp) ![Bold headline pet hero on solid color](https://www.lucidmedia.co.nz/images/ad-gallery/bold-headline-pet-hero-on-solid-color.webp) ![Mecha construction giant hero](https://www.lucidmedia.co.nz/images/ad-gallery/mecha-construction-giant-hero.webp) ![Centered pet with radial benefit icons and headline](https://www.lucidmedia.co.nz/images/ad-gallery/centered-pet-with-radial-benefit-icons-and-headline.webp) ![Chat-bubble food hero on textured table](https://www.lucidmedia.co.nz/images/ad-gallery/chat-bubble-food-hero-on-textured-table.webp) ![Urban-mobility backpack lifestyle hero](https://www.lucidmedia.co.nz/images/ad-gallery/urban-mobility-backpack-lifestyle-hero.webp) ![Floating island product hero with sky backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/floating-island-product-hero-with-sky-backdrop.webp) ![Surreal black-hands cloche reveal hero](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-black-hands-cloche-reveal-hero.webp) ![Minimal promo announcement with floating cutout objects on flat color](https://www.lucidmedia.co.nz/images/ad-gallery/minimal-promo-announcement-with-floating-cutout-objects-on-f.webp) ![Typographic furniture-cutout manifesto](https://www.lucidmedia.co.nz/images/ad-gallery/typographic-furniture-cutout-manifesto.webp) ![Baby-skin closeup with feature callouts](https://www.lucidmedia.co.nz/images/ad-gallery/baby-skin-closeup-with-feature-callouts.webp) ![Your problems vs our solution layout](https://www.lucidmedia.co.nz/images/ad-gallery/your-problems-vs-our-solution-layout.webp) ![Comfort calling UI with snooze and answer options](https://www.lucidmedia.co.nz/images/ad-gallery/comfort-calling-ui-with-snooze-and-answer-options.webp) ![Editorial lifestyle photo with pill-label callouts](https://www.lucidmedia.co.nz/images/ad-gallery/editorial-lifestyle-photo-with-pill-label-callouts.webp) ![Product advantages feature infographic](https://www.lucidmedia.co.nz/images/ad-gallery/product-advantages-feature-infographic.webp) ![Sprouted Moong Instant Mix - Benefit Icons](https://www.lucidmedia.co.nz/images/ad-gallery/sprouted-moong-instant-mix-benefit-icons.webp) ![Looking-into-shopping-bag gadget hero](https://www.lucidmedia.co.nz/images/ad-gallery/looking-into-shopping-bag-gadget-hero.webp) ![Editorial interior close-up with hand touching wood surface](https://www.lucidmedia.co.nz/images/ad-gallery/editorial-interior-close-up-with-hand-touching-wood-surface.webp) ![Seasonal beach product hero with playful type](https://www.lucidmedia.co.nz/images/ad-gallery/seasonal-beach-product-hero-with-playful-type.webp) ![Moody nursery scene with hanging door sign](https://www.lucidmedia.co.nz/images/ad-gallery/moody-nursery-scene-with-hanging-door-sign.webp) ![Fruit energy-drink trio on tri-color backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/fruit-energy-drink-trio-on-tri-color-backdrop.webp) ![Smart-home switch problem/solution lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/smart-home-switch-problem-solution-lifestyle.webp) ![Pet holding product pouch with speech-bubble callouts](https://www.lucidmedia.co.nz/images/ad-gallery/pet-holding-product-pouch-with-speech-bubble-callouts.webp) ![Product emerging from phone screen with right-aligned question hook](https://www.lucidmedia.co.nz/images/ad-gallery/product-emerging-from-phone-screen-with-right-aligned-questi.webp) ![Us-vs-them checkmark comparison with product](https://www.lucidmedia.co.nz/images/ad-gallery/us-vs-them-checkmark-comparison-with-product.webp) ![Runner with watch - 'Keep the lead' copy](https://www.lucidmedia.co.nz/images/ad-gallery/runner-with-watch-keep-the-lead-copy.webp) ![Cat eating with benefit-orbit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/cat-eating-with-benefit-orbit-callouts.webp) ![That Cream - Testimonial Focus](https://www.lucidmedia.co.nz/images/ad-gallery/that-cream-testimonial-focus.webp) ![CFO Gazette Finance Report](https://www.lucidmedia.co.nz/images/ad-gallery/cfo-gazette-finance-report.webp) ![Orange Productions tumbler ad - Benefit headline](https://www.lucidmedia.co.nz/images/ad-gallery/orange-productions-tumbler-ad-benefit-headline.webp) ![Model holding sunscreen with bold text overlay](https://www.lucidmedia.co.nz/images/ad-gallery/model-holding-sunscreen-with-bold-text-overlay.webp) ![Lifestyle photo top with torn-paper text panel below and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-photo-top-with-torn-paper-text-panel-below-and-cta.webp) ![Som Power bottle - supports text with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/som-power-bottle-supports-text-with-benefit-callouts.webp) Style and format examples from our creative library, shown for illustration. ## From sign-up to your first report, step by step The order we build a new Meta account in, from the first email to your first monthly report. Where a step needs something from your side, it says "From you". 1. ### Onboarding by email We start by email rather than a kickoff meeting, unless you'd like one: what we need access to, your brief, who signs off what, and the date of your first update. 2. ### Accounts, billing and your brief We check your Business Manager, Facebook Page, Instagram account, ad account and pixel, and verify your domain. The ad account bills your own payment method. Then we agree the campaign brief: budget, objective, audiences, the creative you already have, and what competitors are running in Meta's Ad Library. From you: access and the brief. 3. ### Tracking built and tested The Meta Pixel and its events, the Conversions API alongside it, deduplication and Event Match Quality, all tested before any ad goes live. 4. ### Campaign structure and audiences A clear naming convention, a broad prospecting campaign with the budget set at campaign level, and a separate retargeting campaign. Custom audiences, lookalikes where there's data to build them from, and exclusions so existing customers aren't targeted as new ones. 5. ### Creative and copy A written creative brief, several copy angles, and launch creative built to the size each placement needs. 6. ### Lead forms, where they fit For lead generation, a Meta Instant Form is built and a test lead is sent through to your CRM or inbox before launch. From you: your privacy page link and access to wherever leads should go. 7. ### Pre-launch checks and launch Settings, Pixel and Conversions API firing, creative checked for spelling, branding and Meta's ad policies, landing pages live and fast, budget confirmed and audiences large enough. Then launch, with the first 24 to 48 hours watched for rejected ads. 8. ### The early weeks Weekly optimisation starts. The first creative winners are chosen, and structure, audiences and bidding are refined once there's real data. 9. ### Your first report and quarterly review Your first monthly report arrives, and the first quarterly review is booked in. ## Tracking from ad to enquiry, tested before we spend Before launch we set up the Pixel and the Conversions API side by side, check each lead is counted once, and test every event. 1. 01 ### Form or thank-you page Someone completes your enquiry form, or a purchase in your online shop. 2. 02 ### Meta Pixel, in the browser Installed through Google Tag Manager: Lead on your form or thank-you page, PageView on every page and ViewContent on key pages. 3. 03 ### Conversions API, from the server The same event is sent from the server, set up to suit your platform, carrying the same event ID as the browser event. 4. 04 ### Counted once Events Manager shows the event as 'Browser & Server', and the total matches the real number of enquiries, not double. 5. 05 ### The campaign goal Campaigns built for leads or sales are set to optimise for that event. ### How we set it up The checks behind the diagram, done before launch, with the last two where they apply. - Your domain verified Verified in Meta Business Manager, by DNS record where we can and a meta tag where we can't. - Every event tested Each event checked in Tag Manager's preview and Meta's Pixel Helper, then fired in Meta's Test Events tool. Custom conversions are created for events based on a page address. - Event Match Quality checked We aim for a score of 6 or higher, ideally 8. - Online shops send the whole funnel AddToCart, InitiateCheckout and Purchase, so sales and return on ad spend can be reported. - Ad source carried into your CRM Where you use a CRM, each lead can arrive on its record with the ad source attached. ## Creative we brief, build and test Every ad starts from a written brief and goes out as one of several versions, so there is always something to test and something ready to replace a tired ad. Case studies - [The Cookie Collective: season-specific creative, refreshed weekly](https://www.lucidmedia.co.nz/case-studies/gourmet-cookie-meta-ads/) - [Vehicle finance broker: 30+ ad concepts tested in eight weeks](https://www.lucidmedia.co.nz/case-studies/vehicle-finance-meta-ads/) - ### A written brief before anything is made Every campaign starts from a creative brief. On an account that's already running, we first audit the current ads on click-through rate, cost per result and frequency, and look at what competitors are running in Meta's Ad Library. - ### Several versions in every ad set 3 to 5 versions per ad set, across static images, video, carousels and UGC-style ads. - ### Different angles in the copy We plan 3 to 5 copy angles: the problem you solve, social proof, the main benefit, a direct offer and curiosity, written on set frameworks such as problem, agitate, solve. - ### Built to the placement 1080x1080 or 1080x1350 for the feed, and 1080x1920 (9:16) for Stories and Reels. - ### Video made for the phone The hook lands in the first three seconds, every video has captions, and it runs under 30 seconds. - ### Nothing made up Testimonials are used word for word, and a number only goes in an ad when it's sourced or approved. ## Landing pages built for the campaign, not your homepage Where a page will help, we build one for a single service, so the ad and the page say the same thing. Before launch, every page we send ads to is checked to be live and fast. ![J Tip It's rubbish removal landing page on a phone: a call button in the header, Google reviews, the headline, a price range and a short quote form](https://www.lucidmedia.co.nz/images/case-studies/jtipit-ads-lp-mobile.webp) A landing page we built for a rubbish removal company's Meta and Google ads. Paid visitors from both who landed on it requested a quote at 7.7%, against 1.3% for paid visitors who landed anywhere else on the site. 1. The header carries the logo and a tap-to-call button, with no menu to wander off into. 2. Google reviews, tip fees included and the lifting done for you sit at the top, not at the bottom of the page. 3. The page does one job, so the headline names the service and the area. 4. The price range and the start of the quote form are in view before any scrolling. 5. Quote requests and taps on the phone number were tracked before the ads launched. [Read the case study](https://www.lucidmedia.co.nz/case-studies/j-tip-it-ads/) ## When the form lives inside Facebook or Instagram For lead generation, the enquiry form can open inside Facebook or Instagram, so people enquire without leaving the app. Meta calls it an Instant Form. Nothing goes live until a test lead has travelled the whole path to wherever your leads need to land. - The right form type A quick, simple form, or one that adds a review step before people submit, chosen to suit the leads you want. - Questions written for your service Qualifying questions that fit the work you do, not a generic name-and-email form. - Your privacy policy linked The form links to the privacy page on your own website. - A next step on the thank-you screen After someone submits, the thank-you screen gives them something to do next, such as calling you or visiting your site. - Leads straight to your CRM or inbox Each lead is sent to your CRM or inbox, with an automatic reply to the lead where your setup allows. - Tested before launch We send a test lead through the form and confirm it arrives in your CRM or inbox within five minutes. ## What happens in your account every week, month and quarter Ongoing management is a set routine with written rules, not a vague promise. These are the jobs on our list. Weekly - Frequency Prospecting ad sets are paused above a frequency of 3, and retargeting above 5. Every week - Creative fatigue Watched through a falling click-through rate and a rising CPM. Every week - Audiences and placements Budget moved toward the audiences and placements that are working. Every week - Cost per lead or sale The trend checked against your target. Every week - Lead quality and ad approvals Your feedback on the leads, and any disapproved ads or policy flags dealt with. Every week Monthly - New creative At least 2 to 3 new versions. About a quarter of creative is replaced each month, and any ad showing fatigue is replaced sooner. Once a month, week 4 - Audiences, copy and budget Custom audiences refreshed, new lookalikes and copy angles tested, exclusions updated, and budget moved between campaigns. Once a month, week 4 - Your monthly report What happened, what worked, what didn't and what we'll do next. Once a month, week 4 Quarterly - Account audit and strategy review A full account audit, a review of competitors' creative in Meta's Ad Library, a strategy review with you, new objectives or formats to test, and the Pixel and Conversions API setup rechecked. Once a quarter ### Rules we hold to How we test, scale and cut. - One change per test The hook, the visual, the call to action or the copy length, tested one at a time for 3 to 7 days at equal budget. The winner is the lowest cost per result with at least 1,000 impressions per version. - Hands off while Meta learns After launch we hold off on changes while Meta's learning phase runs. - Scale on a steady result Only once cost per result has held below target, or return above target, for 7 or more days and learning has finished. Budgets rise no more than 20% at a time, every 3 to 5 days, and winning ad sets are copied to new audiences. - Cut what is not working An ad set is cut when its cost per result runs over 3 times target after 5,000 or more impressions, or when twice the target cost has been spent with no conversions. - Every change is recorded Each change is logged on the day with the reason, so your report can say what moved and why. ## How we report, and what the report shows Every calendar month you get a report that says what happened and what we'll do next, and ties any movement to the change behind it where we can. Short tables rather than essays, and every figure labelled with where it came from. ### What the monthly report covers 1. 01 The numbers that matter Spend against budget, results, cost per result, click-through rate, CPM and frequency, with return on ad spend for online shops. 2. 02 Creative and audience breakdown Which ads and audiences did the work, looked at by campaign, ad set and ad before we draw a conclusion, so a losing ad set can't hide in an average. 3. 03 Month on month, like for like Each month is compared with the figures we reported at the time, so numbers don't shift between reports. 4. 04 Meta's figures labelled Figures reported by Meta are marked as platform-reported, with the source and date range stated. 5. 05 Changes tied to results When a number moves, we tie it to the dated change behind it from our change log, or say plainly that the cause isn't established yet. 6. 06 What we'll do next What worked, what didn't, and what we'll do next month. Each quarter we also run a strategy review with you. ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. E-commerce · New Zealand ### [The Cookie Collective: 10.68x on Meta, 11.6x on Google](https://www.lucidmedia.co.nz/case-studies/gourmet-cookie-meta-ads/) Seasonal campaigns on Meta, a year of creative testing, and a lean Performance Max campaign on Google 10.68x Return on ad spend Read case study → Professional Services ### [Professional services firm: $16.02 cost per lead held at scale](https://www.lucidmedia.co.nz/case-studies/facebook-494-leads-campaign/) Lead quality held steady even as the budget scaled up hard $16.02 cost per lead Read case study → Trades & Services ### [Trades business: qualified leads at $7.21](https://www.lucidmedia.co.nz/case-studies/facebook-120-leads-campaign/) Sharper targeting turned ad spend into a steady stream of jobs $7.21 Cost per qualified lead Read case study → Real Estate ### [Solo real estate agent: seller leads at $39.72](https://www.lucidmedia.co.nz/case-studies/real-estate-leads/) First to the kitchen table, and first to win the listing $39.72 Cost Per Qualified Seller Lead Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Paid Ads Services [View all](https://www.lucidmedia.co.nz/services/paid-ads/) ### [Google Ads](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) We're a Google Ads (AdWords) management company for New Zealand businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract. ### [LinkedIn Ads](https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/) LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads. ### [Ads Strategy](https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/) Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one. ### [Retargeting](https://www.lucidmedia.co.nz/services/paid-ads/retargeting/) Most visitors leave without converting, and most never come back on their own. Retargeting keeps your business in front of the people who already showed interest, so you're there when they're ready to buy. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **Facebook or Instagram, where should I advertise?** Both, usually. We run campaigns across Facebook and Instagram together because Meta optimises delivery to wherever your audience is most active. In New Zealand, Facebook still has the largest user base across most age groups, while Instagram tends to perform well for visual products and younger audiences. We watch platform-level performance and shift placement weighting toward wherever your ads are actually converting. **What creative do I need?** A mix of short-form video, static images and carousel ads, so we can test what your audience actually responds to. Short-form video, under 30 seconds, tends to earn the strongest engagement, especially in Reels and Stories placements. We can work with your existing brand assets or brief new creative to match the campaign objective. Then we keep rotating it, because ad fatigue is one of the biggest performance killers on Meta and fresh creative is the only real cure. **How does targeting work?** Meta lets us target by demographics, interests, behaviours and custom audiences built from your customer lists, website visitors or app users. We also build lookalike audiences from your best customers to find similar people across New Zealand. In recent years, broad targeting paired with strong creative has outperformed narrow audience slicing, so we balance precision with reach rather than over-segmenting your way into tiny, expensive audiences. **What about iOS privacy changes?** The iOS 14+ privacy changes cut down the data Meta receives from Apple devices, but Meta advertising still works when the tracking is set up properly. We implement the Conversions API (server-side tracking) alongside the Meta Pixel to capture conversions the browser pixel alone would miss, and we use broad targeting and UTM parameters to keep attribution honest. The advertisers who struggled most after iOS 14 were the ones relying on pixel-only tracking, so that is the first thing we fix. **How much does Meta Ads management cost?** Lucid Media doesn't publish fixed Meta Ads management fees. Every engagement is custom-scoped and quoted after a discovery call, based on campaign volume, creative testing cadence and account complexity. For the ad spend itself, we recommend at least $1,000 per month so the algorithm has enough data to optimise, and we typically suggest $2,000 to $5,000 per month for businesses that want to move faster. Pricing is finalised in the proposal with no hidden fees. **How do you report on Meta Ads performance?** You get a monthly report covering reach, engagement, leads, conversions, cost per result and ROAS for each campaign and ad set, with a plain-English summary of what worked, what we tested, and what we're doing next month. You also get access to a live dashboard so you can check performance any time. For ecommerce clients, we integrate with your platform so the revenue attributed to Meta campaigns shows up in dollars, not just clicks. **Can Meta Ads work for B2B businesses in New Zealand?** Yes, Meta Ads can work well for B2B when the strategy fits. LinkedIn is the right tool for targeting job titles, but Meta usually costs less per click and reaches the same decision-makers outside work hours, when they're more open to new ideas. We use custom audiences, lead forms and content-driven funnels to do it. For most B2B clients, the strongest setup is both platforms together: LinkedIn for precision, Meta for affordable repetition. **How quickly can campaigns be launched?** Typically 5-7 business days from onboarding, assuming we have approved creative and access to your Meta Business Manager. Setup covers pixel and Conversions API installation, audience building, campaign structure and ad creation. We won't rush it. Skipping setup steps to save a few days usually costs more in wasted spend than it saves, so the foundation gets built properly before any budget is turned on. **Can you fix a Meta ads account that is bringing in poor-quality leads?** Yes. When the leads are cheap but never convert, the account is usually optimised for form fills rather than customers. We audit the pixel, forms and audiences, find out what the leads actually became, and rebuild around the ones worth having. Our [Meta ads account recovery](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads-account-recovery/) page explains how. ## Ready to reach more of the right people? get your free strategy session. Tell us about your ads and we'll show you how we can help you reach more of the right people. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)