# Reach the professionals who matter to your business Source: https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/ LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/#booking) [View All Paid Ads Services](https://www.lucidmedia.co.nz/services/paid-ads/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### High costs with unclear ROI LinkedIn clicks cost several times more than most platforms, and without proper tracking it's easy to overspend without knowing what came back. ### Struggling to reach decision-makers Other channels mix your B2B message in with consumer content, so the people who actually sign off on purchases rarely see it. ### Low engagement on sponsored content Generic corporate messaging gets scrolled past. Professionals give attention to content that is useful, not content that is safe. ### Long B2B sales cycles with no nurturing One-off campaigns ignore the months-long decision process typical in B2B. The buyer who is not ready today gets forgotten by next quarter. Members influence business decisions 4 in 5 Decision-makers read thought leadership weekly 52% Years running B2B campaigns for New Zealand businesses 7+ ## What's included Here's what the work covers. 01 ### Professional Targeting Target by job title, company, industry, and more 02 ### Thought Leadership Build authority with sponsored content 03 ### Lead Generation Native lead forms for high-quality B2B leads 04 ### Account-Based Marketing Target specific companies you want to reach ## What You Get Qualified B2B leads from verified decision-makers Lower cost per qualified opportunity compared to outbound sales Thought leadership positioning that builds trust over time Account-based targeting to reach your ideal client companies ## Our Approach LinkedIn is the only advertising platform where you can target professionals by their exact job title, seniority, company and industry. For B2B businesses in New Zealand, that precision is the whole point: you reach the people with the authority and budget to buy, instead of hoping they happen to be in the audience. Our approach pairs thought leadership with direct response. Multi-stage campaigns establish your credibility with genuinely useful content first, then move prospects toward lead gen forms or website conversions. That mirrors how B2B buying actually happens: trust first, then action. We also specialise in account-based marketing on LinkedIn, targeting the specific companies on your prospect list. Combined with retargeting and lead forms that pre-fill with profile data, it creates a low-friction path from first impression to conversation, on the exact accounts your sales team wants opened. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for LinkedIn Ads? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of linkedin advertising. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Transport · New Zealand ### [Trekway Shuttle: 28% of ad visitors now request a quote](https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/) A new website, rebuilt tracking and one campaign built around quote requests 400+ Quote requests Read case study → Real Estate · New Zealand ### [Austar Property Services: 66% lower cost per appraisal lead](https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/) Paul reports a 66% reduction in CPA and improved lead quality 66% Lower cost per appraisal lead Read case study → Automotive · New Zealand ### [Turbo & Diesel: 60 workshop leads a month at $22.71 each](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/) A steady flow of calls and enquiries from Google Ads for a Hamilton specialist workshop 60 workshop leads a month Read case study → Finance · New Zealand ### [Vehicle finance broker: 120 finance applications in eight weeks](https://www.lucidmedia.co.nz/case-studies/vehicle-finance-meta-ads/) Repayment-led Meta ads that turned scrolling into pre-approval applications 120 Finance applications Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Paid Ads Services [View all](https://www.lucidmedia.co.nz/services/paid-ads/) ### [Google Ads](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) We're a Google Ads (AdWords) management company for New Zealand businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract. ### [Meta Ads](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back. ### [Ads Strategy](https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/) Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one. ### [Retargeting](https://www.lucidmedia.co.nz/services/paid-ads/retargeting/) Most visitors leave without converting, and most never come back on their own. Retargeting keeps your business in front of the people who already showed interest, so you're there when they're ready to buy. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **Is LinkedIn advertising expensive?** Per click, yes: LinkedIn costs noticeably more than Google or Meta. Per qualified opportunity, it's often the cheapest B2B channel you can buy, because you're reaching verified professionals by their actual job title and company rather than hoping the right person happens to scroll past. The honest way to judge LinkedIn is cost per opportunity, not cost per click. Judged that way, the maths usually favours it for considered B2B sales. **What ad formats work best on LinkedIn?** Sponsored Content, native posts in the feed, typically earns the strongest engagement because it sits alongside organic content rather than interrupting it. Lead Gen Forms are excellent for capturing leads because they pre-fill with profile data, which removes most of the friction. We also use Document Ads for guides and whitepapers, and Message Ads for tightly targeted outreach. Formats get tested against each other until we know which delivers the best cost per lead for your audience. **How granular can targeting get?** More granular than any other ad platform, at least for B2B. You can target by job title, seniority, company size, industry, specific skills, LinkedIn Group membership, and even individual companies by name. For New Zealand businesses we usually combine job function and seniority with industry and company size, so the audience is exactly the decision-makers you want to reach and nobody else. We typically recommend audiences of 20,000 to 80,000 for delivery and cost efficiency. **Can you run account-based marketing?** Yes, account-based marketing (ABM) is one of LinkedIn's strongest capabilities. We upload your target account list and serve ads specifically to employees at those companies, filtered by seniority and job function, so your budget only reaches people at the businesses you actually want to win. We can layer in retargeting so anyone from a target account who visits your website gets follow-up messaging, building touchpoints across the whole sales cycle. **How much should I budget for LinkedIn Ads?** We recommend a minimum of $2,000 per month in LinkedIn ad spend, because higher costs per click mean smaller budgets run out before they gather enough data to optimise. Below roughly $1,500 a month, campaigns tend to stall in the learning phase. Management fees are custom-quoted based on scope. If $2,000 a month isn't realistic yet, we'll usually suggest starting on a cheaper channel and coming back to LinkedIn once there's budget to do it properly. **How long does it take to see results from LinkedIn Ads?** Expect 4-6 weeks before there's enough data for meaningful optimisation, slightly longer than Google or Meta because of higher costs per click and smaller audience pools. B2B sales cycles stretch things further: a lead generated today might not close for months. So we track pipeline metrics from day one and optimise toward lead quality, not just volume, and we report on how campaign efficiency is trending month by month rather than promising a fixed date for results. **What reporting do I get for LinkedIn campaigns?** Monthly reports covering impressions, clicks, engagement rate, leads, cost per lead and pipeline value, broken down by campaign, audience segment and ad format. We include demographic breakdowns showing which job titles, industries and company sizes are engaging with your ads, which is useful well beyond advertising: it sharpens your ideal customer profile. Each report ends with recommendations for the next month based on what the data is telling us. **Can LinkedIn Ads work alongside our sales team outreach?** Yes, and the two work better together than either does alone. When your sales team is doing direct outreach on LinkedIn, running ads to the same target accounts warms prospects up before the connection request or InMail arrives. A prospect who already recognises your brand is far easier to start a conversation with than a cold one. We coordinate targeting with your sales team so the messaging stays consistent and nobody doubles up. **Should I run Facebook advertising in Auckland instead of LinkedIn?** It depends on who you're trying to reach. LinkedIn is the best place to target Auckland decision-makers by job title and company. Facebook advertising in Auckland usually costs less per click and reaches far more people, which suits awareness and retargeting. For most B2B clients we run both: LinkedIn for precise targeting of buyers, and Facebook and Instagram to stay front of mind at lower cost. If Meta is the better fit for your audience, our [Meta Ads management](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) covers both platforms. ## Ready to generate more B2B leads on LinkedIn? get your free strategy session. Tell us about your pipeline and we'll show you how we can help you generate more B2B leads on LinkedIn. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)