# Stop burning money on ads Source: https://www.lucidmedia.co.nz/services/paid-ads/ We run targeted campaigns that put your offer in front of the right people at the right time. Every dollar tracked, every result measured. Get more leads for less spend. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/#booking) [DIY vs Agency?](https://www.lucidmedia.co.nz/services/paid-ads/#comparison) [5.0 from 70+ reviews on Google](https://share.google/PoOhhSZs3djh9kVfO) Trusted by businesses since 2018 ![TSB Living](https://www.lucidmedia.co.nz/_assets/tsb-living.BC-gWiE5_xCwAu.webp) ![Indus Mortgages](https://www.lucidmedia.co.nz/_assets/indus-mortgages.DcGK8D65_1Jf1sf.webp) ![Cheeky Chapati](https://www.lucidmedia.co.nz/_assets/cheeky-chapati.B-9bb6dS_IIv3w.webp) ![GB Mech Tech](https://www.lucidmedia.co.nz/_assets/gb-mechtech.DgQkAw0h_2tnAp0.webp) ![House of Lasers](https://www.lucidmedia.co.nz/_assets/house-of-lasers.B97yohyS_djSo4.webp) ![Lendy](https://www.lucidmedia.co.nz/_assets/lendy.VMU0R8Pf_ZPra7z.webp) ![Ray White Austar Property Services](https://www.lucidmedia.co.nz/_assets/raywhite-aps.iMdlVX2x_1RpTnk.webp) ![The Cookie Collective](https://www.lucidmedia.co.nz/_assets/cookie-collective.BV3WqqaY_Z1mjHwP.webp) ![Tactics Bar](https://www.lucidmedia.co.nz/_assets/tactics-bar.DoIPMEWf_oxbm9.webp) ![Finance World](https://www.lucidmedia.co.nz/_assets/finance-world.Hvt-0LfA_OK2T4.webp) ![Data Cal](https://www.lucidmedia.co.nz/_assets/datacal.c-bEwZ2L_Z1qb8pE.webp) ![Associated Plastics](https://www.lucidmedia.co.nz/_assets/associated-plastics.CHSQFqN__Z1kwC2X.webp) ![Ray White A T Realty](https://www.lucidmedia.co.nz/_assets/raywhite-at-realty.BGH5caL1_Z24t5eO.webp) ![Manga Freight](https://www.lucidmedia.co.nz/_assets/manga-freight.Bt4Ny1YT_UVgJC.webp) ![FeeFunders](https://www.lucidmedia.co.nz/_assets/feefunders.CQBWbKOM_Z1BHQzz.webp) ![Ceebs](https://www.lucidmedia.co.nz/_assets/ceebs.4XcSfzXj_1Idj5t.webp) ![Professional Financial Solutions](https://www.lucidmedia.co.nz/_assets/professional-financial.R64DXxnm_Z1EN1lx.webp) ![Fundmaster](https://www.lucidmedia.co.nz/_assets/fundmaster.hW8eab_q_ZAof0F.webp) ## DIY ads vs professionally managed Running your own ads seems cheaper until you see how much money you're wasting on the wrong clicks. DIY / set-and-forget The expensive way to learn Professionally managed Every dollar working harder Broad match bleeding budget Your ads show for irrelevant searches Tight targeting Only pay for clicks that can convert No conversion tracking No idea which ads actually work Full conversion tracking Know exactly what each dollar returns Poor landing pages Clicks that never convert Optimised landing pages Pages built to turn clicks into leads No negative keywords Paying for "free" and "DIY" clicks Weekly optimisation Continuous improvement, not set-and-forget Cost per click keeps climbing Usually a sign something in the account is wrong Lower cost per lead Wasted clicks cut so the same budget buys more ## Managed ads you can actually measure Every dollar you spend on ads should be traceable to an enquiry or a sale. We set up conversion tracking before a campaign goes live, confirm it records real leads, and report what your budget produced in plain English. The account on the right is a real one. After we rebuilt its tracking and relaunched the campaign, every quote request was counted, so every decision since has been made on real data rather than guesswork. - Conversion tracking tested before launch - Weekly optimisation, not set-and-forget - Plain-English reporting on what your budget produced Google Ads Search for a page or campaign Client account All campaigns Overview 1 – 25 Sept 2026 Clicks 1.57K Conversions 481 Impr. 19.4K CTR 8.07% Recreated from a live Google Ads account we manage, with client details and costs removed. 1 to 25 September 2026. ## Real results from real campaigns See what we have achieved for businesses like yours. These are real ad campaigns with real revenue impact. Automotive · New Zealand ### [Turbo & Diesel: 60 workshop leads a month at $22.71 each](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/) A steady flow of calls and enquiries from Google Ads for a Hamilton specialist workshop 60 workshop leads a month Read case study → E-commerce · New Zealand ### [The Cookie Collective: 10.68x on Meta, 11.6x on Google](https://www.lucidmedia.co.nz/case-studies/gourmet-cookie-meta-ads/) Seasonal campaigns on Meta, a year of creative testing, and a lean Performance Max campaign on Google 10.68x Return on ad spend Read case study → Local Service · Transport ### [Taxi and transfer operator: 5,000 bookings at $3.42](https://www.lucidmedia.co.nz/case-studies/taxi-transfers-google-ads/) High-volume bookings that kept per-ride economics healthy $3.42 Cost per booking Read case study → E-commerce · Beauty & Skincare ### [Skincare retailer: 8x ROAS on Google Shopping](https://www.lucidmedia.co.nz/case-studies/skincare-beauty-google-shopping/) A consistently profitable channel, not just a one-off good month 8x ROAS Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/#booking) ## What we manage Every platform and service we run, each with its own page. ### [Google Ads](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) We're a Google Ads (AdWords) management company for New Zealand businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract. Learn more ### [Meta Ads](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back. Learn more ### [LinkedIn Ads](https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/) LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads. Learn more ### [Ads Strategy](https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/) Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one. Learn more ### [Retargeting](https://www.lucidmedia.co.nz/services/paid-ads/retargeting/) Most visitors leave without converting, and most never come back on their own. Retargeting keeps your business in front of the people who already showed interest, so you're there when they're ready to buy. Learn more ### [Not sure which you need?](https://www.lucidmedia.co.nz/services/paid-ads/#booking) Tell us what you want more of and we will recommend the right mix, with no obligation. Get your free ads audit ## How we turn your ad spend into revenue The same four steps we use for every client, always in this order. 1. 01 ### Track We audit your account and set up conversion tracking first, so every call, form and booking is tied back to the ad that produced it. 2. 02 ### Convert We fix or build the landing page your ads point to: one service, a short form and a clear reason to choose you. 3. 03 ### Traffic We launch on the channel most likely to pay for itself, optimise every week and report every month in plain English. 4. 04 ### Compound Once the ads pay for themselves, we scale what works and build your SEO and AI search, so you rely less on paid clicks over time. ## Questions to ask before you hire an ads agency Straight answers to the questions worth asking any ads agency first. ### [How do I choose a Google Ads agency?](https://www.lucidmedia.co.nz/blog/what-does-a-google-ads-manager-do-nz/) Choose the agency that can show you how your budget turns into leads. Ask whether they set up conversion tracking before launch, how often they work in the account, what they report, and whether their fee sits separate from your ad spend. We track every lead, actively optimise your campaigns and never take a percentage of spend. ### [What drives the cost of Google Ads?](https://www.lucidmedia.co.nz/blog/google-ads-adwords-pricing-nz-2026/) The cost of Google Ads comes down to your industry, how hard competitors bid on the same searches, and how well your account is set up. Broad match keywords, missing negative keywords and weak landing pages make you pay for clicks that never convert. When your cost per click keeps climbing, it usually means something in the account is wrong. ### [Does paid advertising work for a small business?](https://www.lucidmedia.co.nz/guides/google-ads-guide/) Paid ads can work for a small business when the basics are in place. Search ads reach people already looking for what you sell, and Meta ads find customers where they scroll. What decides it is tracking every enquiry back to the ad that produced it, tight targeting, and a landing page that turns clicks into leads. ### [What should I have ready before running paid ads?](https://www.lucidmedia.co.nz/resources/google-ads-launch-checklist/) You need a landing page built to turn clicks into enquiries, conversion tracking that records real leads and calls, and a clear idea of what a new customer is worth to you. Ads only work if your landing page does. We set up and test your tracking before any campaign goes live. ### [Should I run my own ads or hire an agency?](https://www.lucidmedia.co.nz/blog/how-to-use-google-ads-for-your-business/) Run your own ads if you have time to work in the account regularly and know how to set up tracking, match types and negative keywords. If you don't, set-and-forget campaigns tend to pay for irrelevant searches and clicks that never convert. A managed account gets continuous optimisation instead. ### What does a paid ads audit check? A paid ads audit checks where your budget is leaking. We look at your current ads, competitors and market, then check for broad match keywords, missing negative keywords, landing pages that don't convert, incomplete conversion tracking and set-and-forget management. You get a clear plan showing what went wrong and how to fix it. ## Industries we work with Every industry has unique customer behaviour. We tailor campaigns to match how your audience searches and buys. 1. ### E-commerce & Retail Shopping campaigns, dynamic remarketing, and cart abandonment ads that bring customers back to complete their purchase. Focus: ROAS & Customer Acquisition Cost 2. ### Professional Services Search ads targeting high-intent keywords like "accountant near me" or "business lawyer Auckland" to capture ready-to-hire leads. Focus: Cost Per Lead & Lead Quality 3. ### Healthcare & Medical Compliant campaigns for clinics, dentists, and specialists. Target patients searching for specific treatments in your area. Focus: Appointment Bookings & Local Visibility 4. ### Real Estate Property listing ads, vendor lead campaigns, and buyer targeting across Facebook and Google to fill your pipeline with qualified prospects. Focus: Appraisal Requests & Buyer Enquiries 5. ### Trades & Home Services Local service ads and search campaigns for plumbers, electricians, builders, and contractors. Be first when emergencies happen. Focus: Phone Calls & Quote Requests 6. ### Transport & Transfers Search and Performance Max campaigns for shuttles, taxis and transfer operators, built around confirmed bookings and quote requests. Focus: Bookings & Cost Per Booking ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White Free tool ## Calculate your ad unit economics Model your cost per acquisition, break-even ROAS and profit per order before you spend a dollar on ads. [Try the free calculator](https://www.lucidmedia.co.nz/tools/meta-ads-unit-economics-calculator/) Free, no email needed ## Explore more Related services, comparisons and guides. [Google Ads Specialist Specialist](https://www.lucidmedia.co.nz/services/google-ads-specialist/) [Google Ads Agency Auckland Auckland](https://www.lucidmedia.co.nz/services/google-ads-auckland/) [Digital Marketing Agency Auckland Agency](https://www.lucidmedia.co.nz/services/digital-strategy-auckland/) [Digital Marketing Agency NZ NZ-Wide](https://www.lucidmedia.co.nz/services/digital-strategy/) [Digital Marketing NZ NZ-Wide](https://www.lucidmedia.co.nz/services/digital-marketing-nz/) [Facebook Ads vs Google Ads Compare](https://www.lucidmedia.co.nz/compare/facebook-ads-vs-google-ads/) ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How much should I spend on Google Ads?** Most businesses start with $1,500-$5,000/month in ad spend, plus management fees. The right budget depends on your industry, competition, and goals. Highly competitive sectors like legal or real estate may need $5,000-$15,000/month to be competitive. We'll recommend a budget based on your specific market and growth targets during our strategy session. **What's the difference between Google Ads and Facebook Ads?** Google Ads captures existing demand by targeting people actively searching for what you offer. Facebook/Meta Ads creates demand by targeting people based on interests and behaviours. For most businesses, we recommend both: Google for high-intent searchers, and Facebook for building awareness and retargeting. The right mix depends on your business type and goals. **How long before I see results from paid advertising?** You'll see traffic immediately once campaigns launch. For conversions, most businesses see meaningful results within 2-4 weeks as we optimise targeting and messaging. Full optimisation typically takes 2-3 months as we gather data, test variations, and refine the strategy. We provide weekly reports so you can track progress from day one. **What's your management fee structure?** Lucid Media does not publish fixed management fees. Every paid ads engagement is custom-scoped and quoted after a free discovery call - fees scale based on campaign complexity, ad spend, and ongoing optimisation requirements. Management covers campaign setup, ongoing optimisation, A/B testing, reporting, and strategy calls. Management fees are always separate from your ad spend - we never take a percentage of ad spend (that creates a conflict of interest). **Do you require long-term contracts?** No. There are no lock-in contracts: we work month to month and earn your business through results. Paid advertising does improve with time, because the first weeks build the data that optimisation runs on, so most clients stay for the long run by choice. If you would rather commit to a fixed term, we can usually offer a better rate for it, but that is your choice. **Can you help if I've had bad experiences with Google Ads before?** Absolutely. Many businesses come to us after wasting money on poorly managed campaigns. Common issues we fix include: broad match keywords bleeding budget, no negative keywords, poor landing pages, inadequate conversion tracking, and set-and-forget management. We'll audit your account and show you exactly what went wrong. **How do you measure success?** We focus on business outcomes, not vanity metrics. Key metrics include: cost per lead/acquisition, return on ad spend (ROAS), conversion rate, and revenue generated. We set up proper conversion tracking from day one so every dollar is accountable. You'll receive clear reports showing exactly what your investment delivered. **Do you manage the ad creative as well?** Yes, we handle everything. For search ads, we write compelling ad copy that gets clicks. For social and display, we create engaging images and videos (or work with your existing assets). Our in-house design team ensures your ads look professional and align with your brand. ## Ready to Stop Burning Money on Ads? Tell us about your business and we will show you how to get more leads for less spend. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)