# Google AdWords management that gets you more customers Source: https://www.lucidmedia.co.nz/services/paid-ads/google-ads/ We're a Google Ads (AdWords) management company for New Zealand businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/#booking) [View All Paid Ads Services](https://www.lucidmedia.co.nz/services/paid-ads/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Wasting money on irrelevant clicks Poor keyword targeting and missing negative keywords drain your budget on searches that were never going to convert. ### No idea what is actually converting Without proper conversion tracking you can't tell which campaigns, keywords or ads produce real enquiries, so every decision is a guess. ### Rising costs with declining returns Unoptimised campaigns get more expensive over time as quality scores slip and competitors tighten their targeting. ### Set-and-forget campaigns A campaign nobody touches does not hold steady. It slowly bleeds budget into underperforming keywords and tired ads. Years managing paid campaigns 7+ Leads delivered 10,000+ Client revenue generated $1M+ ## What's included Here's what the work covers. 01 ### Campaign Strategy Campaigns structured around high-intent searches 02 ### Keyword Research Find the searches that convert, cut the ones that don't 03 ### Ad Copywriting Ads written to win the click against every competitor on the page 04 ### Bid Management Bids adjusted weekly to get more from every dollar ## The ad creative styles we produce Performance Max and Meta both live or die on creative. Benefit callouts, us-vs-them comparisons, lifestyle heroes, promo frames and more. A wall of the static ad styles and formats we can build for your campaigns. ![Punny headline promo with lifestyle photo](https://www.lucidmedia.co.nz/images/ad-gallery/punny-headline-promo-with-lifestyle-photo.webp) ![Person pointing at UI pop-up with 'Hot Take'](https://www.lucidmedia.co.nz/images/ad-gallery/person-pointing-at-ui-pop-up-with-hot-take.webp) ![Feature-checklist product hero with lifestyle photo](https://www.lucidmedia.co.nz/images/ad-gallery/feature-checklist-product-hero-with-lifestyle-photo.webp) ![Product trio with faux social post overlay](https://www.lucidmedia.co.nz/images/ad-gallery/product-trio-with-faux-social-post-overlay.webp) ![Smartwatch over mountain-road hero](https://www.lucidmedia.co.nz/images/ad-gallery/smartwatch-over-mountain-road-hero.webp) ![Gloved-hands product prep hero](https://www.lucidmedia.co.nz/images/ad-gallery/gloved-hands-product-prep-hero.webp) ![Don't Buy This Serum - Benefit Callouts](https://www.lucidmedia.co.nz/images/ad-gallery/don-t-buy-this-serum-benefit-callouts.webp) ![Surreal hand-serving product hero on white](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-hand-serving-product-hero-on-white.webp) ![Automotive product hero at sunset](https://www.lucidmedia.co.nz/images/ad-gallery/automotive-product-hero-at-sunset.webp) ![Central subject with radiating labeled benefit callouts on warm bg](https://www.lucidmedia.co.nz/images/ad-gallery/central-subject-with-radiating-labeled-benefit-callouts-on-w.webp) ![Lifestyle pet photo with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-pet-photo-with-benefit-callouts.webp) ![Kid on bandage-textured slide with product pack](https://www.lucidmedia.co.nz/images/ad-gallery/kid-on-bandage-textured-slide-with-product-pack.webp) ![Model holding hair oil with bold typographic claim](https://www.lucidmedia.co.nz/images/ad-gallery/model-holding-hair-oil-with-bold-typographic-claim.webp) ![Glass-card quote over luxe interior photo](https://www.lucidmedia.co.nz/images/ad-gallery/glass-card-quote-over-luxe-interior-photo.webp) ![Search vs. Solution - Hydraglow Even Glow](https://www.lucidmedia.co.nz/images/ad-gallery/search-vs-solution-hydraglow-even-glow.webp) ![Kitten + product-pack pet hero](https://www.lucidmedia.co.nz/images/ad-gallery/kitten-product-pack-pet-hero.webp) ![Ojai Mountain Ridge - Scenic Backdrop with Door Hanger](https://www.lucidmedia.co.nz/images/ad-gallery/ojai-mountain-ridge-scenic-backdrop-with-door-hanger.webp) ![TUFF+ Bottle - Headline and Billboard Ad](https://www.lucidmedia.co.nz/images/ad-gallery/tuff-bottle-headline-and-billboard-ad.webp) ![Ideal Fuel box with fruit on a balance scale](https://www.lucidmedia.co.nz/images/ad-gallery/ideal-fuel-box-with-fruit-on-a-balance-scale.webp) ![Product floating in desert-canyon hero](https://www.lucidmedia.co.nz/images/ad-gallery/product-floating-in-desert-canyon-hero.webp) ![Smartwatch heart rate monitoring ad](https://www.lucidmedia.co.nz/images/ad-gallery/smartwatch-heart-rate-monitoring-ad.webp) ![New Age Vitamin C Gummies - Immune Defense](https://www.lucidmedia.co.nz/images/ad-gallery/new-age-vitamin-c-gummies-immune-defense.webp) ![Discount on sunglasses with payment option](https://www.lucidmedia.co.nz/images/ad-gallery/discount-on-sunglasses-with-payment-option.webp) ![Headphones over landscape offer hero](https://www.lucidmedia.co.nz/images/ad-gallery/headphones-over-landscape-offer-hero.webp) ![Doorstep international delivery concept](https://www.lucidmedia.co.nz/images/ad-gallery/doorstep-international-delivery-concept.webp) ![Product-in-context with playlist overlay](https://www.lucidmedia.co.nz/images/ad-gallery/product-in-context-with-playlist-overlay.webp) ![Product-with-model hero inside a photo-frame arch on bright sky backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/product-with-model-hero-inside-a-photo-frame-arch-on-bright-.webp) ![Lightflame Toaster: Perfect Morning Headline](https://www.lucidmedia.co.nz/images/ad-gallery/lightflame-toaster-perfect-morning-headline.webp) ![Diagonal photo-mask collage with product cutout](https://www.lucidmedia.co.nz/images/ad-gallery/diagonal-photo-mask-collage-with-product-cutout.webp) ![Anatomical lava-stomach pharma hero](https://www.lucidmedia.co.nz/images/ad-gallery/anatomical-lava-stomach-pharma-hero.webp) ![Child hugging oversized product bottle](https://www.lucidmedia.co.nz/images/ad-gallery/child-hugging-oversized-product-bottle.webp) ![Floating social-post mockup product hero](https://www.lucidmedia.co.nz/images/ad-gallery/floating-social-post-mockup-product-hero.webp) ![Product hero with trust badges and lifestyle scene](https://www.lucidmedia.co.nz/images/ad-gallery/product-hero-with-trust-badges-and-lifestyle-scene.webp) ![Dramatic product-in-stone-hand hero](https://www.lucidmedia.co.nz/images/ad-gallery/dramatic-product-in-stone-hand-hero.webp) ![Gunsan Electric Delivery - Happy Customer and Worker](https://www.lucidmedia.co.nz/images/ad-gallery/gunsan-electric-delivery-happy-customer-and-worker.webp) ![Product pouring into bowl with feature callouts](https://www.lucidmedia.co.nz/images/ad-gallery/product-pouring-into-bowl-with-feature-callouts.webp) ![Floating product pack with orbiting fresh ingredients on gradient](https://www.lucidmedia.co.nz/images/ad-gallery/floating-product-pack-with-orbiting-fresh-ingredients-on-gra.webp) ![Polaroid product frame with happy subject](https://www.lucidmedia.co.nz/images/ad-gallery/polaroid-product-frame-with-happy-subject.webp) ![Reed diffuser in a cozy living room setting](https://www.lucidmedia.co.nz/images/ad-gallery/reed-diffuser-in-a-cozy-living-room-setting.webp) ![Giant product leaning on model type-hero](https://www.lucidmedia.co.nz/images/ad-gallery/giant-product-leaning-on-model-type-hero.webp) ![Woman with suitcase in Venice](https://www.lucidmedia.co.nz/images/ad-gallery/woman-with-suitcase-in-venice.webp) ![Cookware set with benefit callouts and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/cookware-set-with-benefit-callouts-and-cta.webp) ![Hydration bottle with battery-charge metaphor](https://www.lucidmedia.co.nz/images/ad-gallery/hydration-bottle-with-battery-charge-metaphor.webp) ![Holiday greeting with inside-box POV](https://www.lucidmedia.co.nz/images/ad-gallery/holiday-greeting-with-inside-box-pov.webp) ![Industrial drum on refinery skyline](https://www.lucidmedia.co.nz/images/ad-gallery/industrial-drum-on-refinery-skyline.webp) ![Centered conceptual illustration greeting](https://www.lucidmedia.co.nz/images/ad-gallery/centered-conceptual-illustration-greeting.webp) ![Phone mockup with overhead lifestyle scene](https://www.lucidmedia.co.nz/images/ad-gallery/phone-mockup-with-overhead-lifestyle-scene.webp) ![Giant product bag miniature-world hero](https://www.lucidmedia.co.nz/images/ad-gallery/giant-product-bag-miniature-world-hero.webp) ![Overhead flat-lay food menu spread on bright white surface](https://www.lucidmedia.co.nz/images/ad-gallery/overhead-flat-lay-food-menu-spread-on-bright-white-surface.webp) ![Miniature workers on fiber-optic cable](https://www.lucidmedia.co.nz/images/ad-gallery/miniature-workers-on-fiber-optic-cable.webp) ![Cinematic vehicle motion hero](https://www.lucidmedia.co.nz/images/ad-gallery/cinematic-vehicle-motion-hero.webp) ![Full-bleed product hero with bold overlaid headline](https://www.lucidmedia.co.nz/images/ad-gallery/full-bleed-product-hero-with-bold-overlaid-headline.webp) ![Luxury scent diffuser and oils with lifestyle shot](https://www.lucidmedia.co.nz/images/ad-gallery/luxury-scent-diffuser-and-oils-with-lifestyle-shot.webp) ![Collage hook headline over cutout living-room set](https://www.lucidmedia.co.nz/images/ad-gallery/collage-hook-headline-over-cutout-living-room-set.webp) ![Product lineup lifestyle poster](https://www.lucidmedia.co.nz/images/ad-gallery/product-lineup-lifestyle-poster.webp) ![Handoff closeup with two-tone headline](https://www.lucidmedia.co.nz/images/ad-gallery/handoff-closeup-with-two-tone-headline.webp) ![Newspaper-mockup summer sale hero](https://www.lucidmedia.co.nz/images/ad-gallery/newspaper-mockup-summer-sale-hero.webp) ![Gexipay phone screen with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/gexipay-phone-screen-with-benefit-callouts.webp) ![Phone lock-screen notification mockup over interior](https://www.lucidmedia.co.nz/images/ad-gallery/phone-lock-screen-notification-mockup-over-interior.webp) ![Minimal discount offer product still life](https://www.lucidmedia.co.nz/images/ad-gallery/minimal-discount-offer-product-still-life.webp) ![Pet portrait with hand-drawn thought bubble quote](https://www.lucidmedia.co.nz/images/ad-gallery/pet-portrait-with-hand-drawn-thought-bubble-quote.webp) ![Room Diffuser - Fragrance Notes with Descriptive Arrows](https://www.lucidmedia.co.nz/images/ad-gallery/room-diffuser-fragrance-notes-with-descriptive-arrows.webp) ![Vitamin C+ bottle with swirling pills](https://www.lucidmedia.co.nz/images/ad-gallery/vitamin-c-bottle-with-swirling-pills.webp) ![Bold sale flyer with animal photo cutout](https://www.lucidmedia.co.nz/images/ad-gallery/bold-sale-flyer-with-animal-photo-cutout.webp) ![Held newspaper promo announcement](https://www.lucidmedia.co.nz/images/ad-gallery/held-newspaper-promo-announcement.webp) ![Surreal product-showcase tunnel of school supplies](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-product-showcase-tunnel-of-school-supplies.webp) ![Four-season split-panel drink lineup](https://www.lucidmedia.co.nz/images/ad-gallery/four-season-split-panel-drink-lineup.webp) ![Three-variant product comparison quiz](https://www.lucidmedia.co.nz/images/ad-gallery/three-variant-product-comparison-quiz.webp) ![Poolside sunscreen flat-lay, luxury resort mood](https://www.lucidmedia.co.nz/images/ad-gallery/poolside-sunscreen-flat-lay-luxury-resort-mood.webp) ![Kid with upward arrow and floating ingredient callouts](https://www.lucidmedia.co.nz/images/ad-gallery/kid-with-upward-arrow-and-floating-ingredient-callouts.webp) ![Lifestyle baby product with top headline and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-baby-product-with-top-headline-and-cta.webp) ![S-curve product feature-callout](https://www.lucidmedia.co.nz/images/ad-gallery/s-curve-product-feature-callout.webp) ![Miniature workers on cracked lips hero](https://www.lucidmedia.co.nz/images/ad-gallery/miniature-workers-on-cracked-lips-hero.webp) ![Nationwide wholesale map concept](https://www.lucidmedia.co.nz/images/ad-gallery/nationwide-wholesale-map-concept.webp) ![Warm macro hand-and-paw emotional hero](https://www.lucidmedia.co.nz/images/ad-gallery/warm-macro-hand-and-paw-emotional-hero.webp) ![Black Friday lipstick promo on yellow](https://www.lucidmedia.co.nz/images/ad-gallery/black-friday-lipstick-promo-on-yellow.webp) ![Newspaper ad - Buy her candles](https://www.lucidmedia.co.nz/images/ad-gallery/newspaper-ad-buy-her-candles.webp) ![Rugged action hero with product inset](https://www.lucidmedia.co.nz/images/ad-gallery/rugged-action-hero-with-product-inset.webp) ![Dreamy product-on-swing over clouds](https://www.lucidmedia.co.nz/images/ad-gallery/dreamy-product-on-swing-over-clouds.webp) ![Product bursting through browser screenshot](https://www.lucidmedia.co.nz/images/ad-gallery/product-bursting-through-browser-screenshot.webp) ![Emotional lifestyle hero with product inset](https://www.lucidmedia.co.nz/images/ad-gallery/emotional-lifestyle-hero-with-product-inset.webp) ![Curtain-reveal home accessories hero](https://www.lucidmedia.co.nz/images/ad-gallery/curtain-reveal-home-accessories-hero.webp) ![Clean feature-callout product benefits](https://www.lucidmedia.co.nz/images/ad-gallery/clean-feature-callout-product-benefits.webp) ![Cartoon kids peeking product-group hero](https://www.lucidmedia.co.nz/images/ad-gallery/cartoon-kids-peeking-product-group-hero.webp) ![Soft warm product hero on plush towel with script headline](https://www.lucidmedia.co.nz/images/ad-gallery/soft-warm-product-hero-on-plush-towel-with-script-headline.webp) ![Pet product bag hero with mascot animal](https://www.lucidmedia.co.nz/images/ad-gallery/pet-product-bag-hero-with-mascot-animal.webp) ![Animated appliances power-backup lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/animated-appliances-power-backup-lifestyle.webp) ![Airy minimalist product hero with cutout sofa](https://www.lucidmedia.co.nz/images/ad-gallery/airy-minimalist-product-hero-with-cutout-sofa.webp) ![Baby product hero with headline overlay](https://www.lucidmedia.co.nz/images/ad-gallery/baby-product-hero-with-headline-overlay.webp) ![Cat biting cable durability lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/cat-biting-cable-durability-lifestyle.webp) ![Pet climbing branded box hero](https://www.lucidmedia.co.nz/images/ad-gallery/pet-climbing-branded-box-hero.webp) ![Safety gear shield product hero](https://www.lucidmedia.co.nz/images/ad-gallery/safety-gear-shield-product-hero.webp) ![Cove bottle with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/cove-bottle-with-benefit-callouts.webp) ![Creative Manda - Wrench conceptual ad](https://www.lucidmedia.co.nz/images/ad-gallery/creative-manda-wrench-conceptual-ad.webp) ![Grid of five animal faces peeking over panels with headline and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/grid-of-five-animal-faces-peeking-over-panels-with-headline-.webp) ![Phone-notification food teaser hero](https://www.lucidmedia.co.nz/images/ad-gallery/phone-notification-food-teaser-hero.webp) ![Bold headline pet hero on solid color](https://www.lucidmedia.co.nz/images/ad-gallery/bold-headline-pet-hero-on-solid-color.webp) ![Mecha construction giant hero](https://www.lucidmedia.co.nz/images/ad-gallery/mecha-construction-giant-hero.webp) ![Centered pet with radial benefit icons and headline](https://www.lucidmedia.co.nz/images/ad-gallery/centered-pet-with-radial-benefit-icons-and-headline.webp) ![Chat-bubble food hero on textured table](https://www.lucidmedia.co.nz/images/ad-gallery/chat-bubble-food-hero-on-textured-table.webp) ![Urban-mobility backpack lifestyle hero](https://www.lucidmedia.co.nz/images/ad-gallery/urban-mobility-backpack-lifestyle-hero.webp) ![Floating island product hero with sky backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/floating-island-product-hero-with-sky-backdrop.webp) ![Surreal black-hands cloche reveal hero](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-black-hands-cloche-reveal-hero.webp) ![Minimal promo announcement with floating cutout objects on flat color](https://www.lucidmedia.co.nz/images/ad-gallery/minimal-promo-announcement-with-floating-cutout-objects-on-f.webp) ![Typographic furniture-cutout manifesto](https://www.lucidmedia.co.nz/images/ad-gallery/typographic-furniture-cutout-manifesto.webp) ![Baby-skin closeup with feature callouts](https://www.lucidmedia.co.nz/images/ad-gallery/baby-skin-closeup-with-feature-callouts.webp) ![Your problems vs our solution layout](https://www.lucidmedia.co.nz/images/ad-gallery/your-problems-vs-our-solution-layout.webp) ![Comfort calling UI with snooze and answer options](https://www.lucidmedia.co.nz/images/ad-gallery/comfort-calling-ui-with-snooze-and-answer-options.webp) ![Editorial lifestyle photo with pill-label callouts](https://www.lucidmedia.co.nz/images/ad-gallery/editorial-lifestyle-photo-with-pill-label-callouts.webp) ![Product advantages feature infographic](https://www.lucidmedia.co.nz/images/ad-gallery/product-advantages-feature-infographic.webp) ![Sprouted Moong Instant Mix - Benefit Icons](https://www.lucidmedia.co.nz/images/ad-gallery/sprouted-moong-instant-mix-benefit-icons.webp) ![Looking-into-shopping-bag gadget hero](https://www.lucidmedia.co.nz/images/ad-gallery/looking-into-shopping-bag-gadget-hero.webp) ![Editorial interior close-up with hand touching wood surface](https://www.lucidmedia.co.nz/images/ad-gallery/editorial-interior-close-up-with-hand-touching-wood-surface.webp) ![Seasonal beach product hero with playful type](https://www.lucidmedia.co.nz/images/ad-gallery/seasonal-beach-product-hero-with-playful-type.webp) ![Moody nursery scene with hanging door sign](https://www.lucidmedia.co.nz/images/ad-gallery/moody-nursery-scene-with-hanging-door-sign.webp) ![Fruit energy-drink trio on tri-color backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/fruit-energy-drink-trio-on-tri-color-backdrop.webp) ![Smart-home switch problem/solution lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/smart-home-switch-problem-solution-lifestyle.webp) ![Pet holding product pouch with speech-bubble callouts](https://www.lucidmedia.co.nz/images/ad-gallery/pet-holding-product-pouch-with-speech-bubble-callouts.webp) ![Product emerging from phone screen with right-aligned question hook](https://www.lucidmedia.co.nz/images/ad-gallery/product-emerging-from-phone-screen-with-right-aligned-questi.webp) ![Us-vs-them checkmark comparison with product](https://www.lucidmedia.co.nz/images/ad-gallery/us-vs-them-checkmark-comparison-with-product.webp) ![Runner with watch - 'Keep the lead' copy](https://www.lucidmedia.co.nz/images/ad-gallery/runner-with-watch-keep-the-lead-copy.webp) ![Cat eating with benefit-orbit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/cat-eating-with-benefit-orbit-callouts.webp) ![That Cream - Testimonial Focus](https://www.lucidmedia.co.nz/images/ad-gallery/that-cream-testimonial-focus.webp) ![CFO Gazette Finance Report](https://www.lucidmedia.co.nz/images/ad-gallery/cfo-gazette-finance-report.webp) ![Orange Productions tumbler ad - Benefit headline](https://www.lucidmedia.co.nz/images/ad-gallery/orange-productions-tumbler-ad-benefit-headline.webp) ![Model holding sunscreen with bold text overlay](https://www.lucidmedia.co.nz/images/ad-gallery/model-holding-sunscreen-with-bold-text-overlay.webp) ![Lifestyle photo top with torn-paper text panel below and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-photo-top-with-torn-paper-text-panel-below-and-cta.webp) ![Som Power bottle - supports text with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/som-power-bottle-supports-text-with-benefit-callouts.webp) Style and format examples from our creative library, shown for illustration. ## How we set up your account, in order The order we build a new account in. Where a step needs something from your side, it ends with "From you". 1. ### Access and account links The account stays in your name. We send a manager access request, then link Google Analytics and Search Console, plus your Business Profile or Merchant Center where it applies. From you: your account ID, accepting our access request, and access to your Analytics, Search Console, Tag Manager and website. 2. ### Your campaign brief We agree your monthly budget, your target cost per lead or return on ad spend, the areas you serve, the landing pages, and who you're up against. From you: the brief. 3. ### Tracking planned, built and tested We decide which actions count as real enquiries, build the tracking, and confirm a real test enquiry is recorded before any ad goes live. 4. ### Campaign structure and settings Campaign types are chosen for the goal: Search and Performance Max for leads, Shopping and Performance Max for online stores. Location targeting and the daily budget are set deliberately, and Search Partners and Display start switched off. 5. ### Keyword research A seed list built with you, then researched and qualified on search volume, buying intent, cost per click and relevance. Keywords are grouped 5 to 15 per ad group, starting on exact and phrase match, with a negative list in place before launch. From you: input on the seed list. 6. ### Ads and assets Responsive search ads for every ad group, plus sitelinks, callouts, call and location assets. Every number in an ad is sourced or approved, and no ad promises an outcome. 7. ### Pre-launch checks and launch We run our pre-launch checks and launch, then watch the account closely over the first 48 hours for disapproved ads, using Google's ad preview tool rather than searching for the ads ourselves. 8. ### After launch The weekly routine starts, then come your first monthly report and your first quarterly review. ## Tracking proven before your ads go live Google's bidding learns from what you tell it counts as a result. So before a dollar is spent, we decide what's worth paying for, track it, and prove the tracking works with a real enquiry. 1. 01 ### Form or tap-to-call Someone sends your enquiry form, or taps your number on their phone. 2. 02 ### Tag fires Forms are tracked through Google Tag Manager on the submit or thank-you page. Where call tracking is set up, a call counts once it passes 60 seconds. Taps on your number are tracked separately. 3. 03 ### Primary conversion Only real outcomes (forms, calls and purchases) are Primary. Softer signals like downloads stay Secondary. 4. 04 ### Test enquiry recorded Before launch we submit a real test enquiry and confirm Google Ads records it, then watch the conversion status over the first 48 hours. 5. 05 ### Bidding learns Automated bidding learns from conversion history, so it learns from real enquiries rather than page views. ### How we set it up The parts of the setup that decide what Google learns from. - What counts is written down first Google's bidding works toward Primary actions only (Google Ads Help on primary and secondary conversion actions). A newsletter sign-up marked Primary teaches it to buy sign-ups. - Enhanced conversions Our standard setup also passes hashed email and phone from your forms to Google, known as enhanced conversions. - Online stores send the order value Every order sends its transaction ID, value and currency, tested with an order, so return on ad spend is measured against real revenue. ## The Google Ads settings we change, and why A new account works the way Google sets it up unless someone changes it. These are the settings we look at on every campaign. Where a row describes how Google works, it's from Google Ads Help, checked October 2026. - ### Location set to Presence Google's default, Presence or interest, can also show your ads to people outside your area who searched for it, were recently there or read about it. We set Presence, so your ads are aimed at people in the areas you serve. - ### Daily budget set from your monthly ceiling The daily budget is an average, not a cap: for most campaigns Google can spend up to twice the daily figure on a single day and up to 30.4 times it in a month. We set the daily figure to your monthly budget divided by 30.4, so the month lands where you expect. - ### AI Max decided setting by setting AI Max can match searches beyond your keywords and generate ad text from your landing page, and Google is moving older Dynamic Search Ads campaigns onto it automatically. We check its settings on every Search campaign and switch each one on or off deliberately. - ### Call tracking that works in New Zealand Google's call reporting relies on its forwarding numbers, and Google's list of supported countries does not include New Zealand. When the phone is how you get work, we set up call tracking that works here. - ### Recommendations applied only when they fit Auto-apply can add keywords, including broad match, and there is no single off switch: each type is set separately. We review Google's recommendations every week and apply them only when they fit the strategy. - ### Start simple, then set a target We start on Maximise Conversions and leave it alone through the learning period. Once there are 30 or more conversions, we review moving to a target cost per lead or return on ad spend. ## Landing pages built for the campaign, not your homepage Where a campaign needs it, we build a page for that one service, so the search, the ad and the page all say the same thing. Every page we send ads to is checked against the same list, including loading in under three seconds and working properly on a phone, and we review how it performs each month. ![J Tip It's rubbish removal landing page, with the headline, Google reviews, a short quote form and a call button all above the fold](https://www.lucidmedia.co.nz/images/case-studies/jtipit-ads-lp-desktop.webp) A landing page we built for a rubbish removal company's ads. Paid visitors from Meta and Google who landed on it requested a quote at 7.7%, against 1.3% elsewhere on the site. 1. The headline repeats the search, rubbish removal Auckland, so people know straight away they are in the right place. 2. Reviews and the reasons to book sit where people look first, not at the bottom of the page. 3. A short form and a call button are in view without scrolling. On dedicated pages we usually remove the menu, so there's nowhere to wander off to. 4. Quote requests and taps on the phone number are both tracked from day one. [Read the case study](https://www.lucidmedia.co.nz/case-studies/j-tip-it-ads/) ## What happens in your account every week, month and quarter Ongoing management is a set routine, not a vague promise. These are the jobs on our list, and the rules we hold to when we make changes. Weekly - Search terms and negatives We read the search terms, add negatives and pick up new keywords worth bidding on. Every week - Ads and Quality Score Weak ads paused and new ones tested. Quality Scores under 6 are worked on through the ad or the landing page. Every week - Device, location and time of day Checked for spend that does not convert, and excluded where it doesn't pay. Every week - Budget pacing Spend checked against your monthly budget. Every week - Tracking check Conversion data checked for anything that looks like a tracking break. Hundreds of clicks and no conversions points to tracking first, not a verdict on your market. Every week - Competitor activity Auction insights checked for competitor activity. Every week Monthly - Performance review and budget moves A full performance review, budget moved between campaigns, a Quality Score audit and a competitor check. Once a month, week 4 - Ad and landing page tests A new ad copy test and a review of how each landing page is performing. Once a month, week 4 - Your monthly report What happened, what we changed and what we will do next. Once a month, week 4 Quarterly - Strategy review with you A structure review, keyword expansion, a landing page refresh or test, and cost-per-lead or return on ad spend targets reset. Once a quarter ### Rules we hold to How we make changes to your account. - Scale in steps Budgets go up in 15 to 20% steps, not big jumps. - Cut keywords that do not pay We pause a keyword whose cost per conversion runs over three times target for two weeks or more with 100 or more clicks. - Cut ad groups that do not convert An ad group with no conversions after 200 or more clicks is paused. - The negative list keeps growing A negative keyword list that never grows is the clearest sign nobody is working the account. We read the search terms and add negatives every week. - Every change is recorded We record each change with its date and the reason, so your report can say why a number moved. ## How we report on your ads Every month you get a report that says what happened, what we changed and what we'll do next. Plain numbers, each one labelled with where it came from. Google Ads Search for a page or campaign Client account All campaigns Overview 1 – 25 Sept 2026 Clicks 1.57K Conversions 481 Impr. 19.4K CTR 8.07% Recreated from a live Google Ads account we manage, with client details and costs removed. 1 to 25 September 2026. ### What the monthly report covers 1. 01 The numbers that matter Spend, impressions, clicks, click-through rate, conversions and cost per conversion, with revenue and return on ad spend for online stores, plus a campaign-by-campaign table. 2. 02 Search terms and negatives The search terms worth acting on, and the negatives we added that month. 3. 03 Month on month, like for like Each figure sits beside the number we reported last month, because late conversions can change a past month's total. 4. 04 Changes tied to results When a number moves, we tie it to a dated change we made, or we say the cause isn't established yet. 5. 05 A source on every figure Each figure is labelled with its source and date range, and figures reported by the ad platform are marked as such. 6. 06 What we'll do next The report closes with what we will do next month, and why. Each quarter we also run a strategy review with you. ## Taking over an account: what we found, and what we changed We audit before we touch anything. These are problems we found in accounts we took over, and what we changed. Case studies - [Trekway Shuttle: 28% of Google Ads visitors request a quote](https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/) - [Turbo & Diesel: a rebuilt account for a Hamilton workshop](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/) - [Austar Property Services: an account rebuilt around rental appraisals](https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/) [How we turn around a mismanaged account](https://www.lucidmedia.co.nz/services/paid-ads/google-ads-account-recovery/) | As we found it | After the rebuild | | --- | --- | | Tracking broken by repeated website rebuilds | One verified enquiry conversion as the account's single goal, with the same tracking on every page | | Overlapping campaigns competing for the same searches | Overlapping campaigns consolidated into one, built around that goal | | 30+ legacy campaigns left in the account | Legacy campaigns paused and the account rebuilt from a clean slate | | Spend spread thin, main campaigns capped at peak hours | One focused search campaign with tightly themed ad groups on phrase and exact match only | | Most visitors on phones, the form below the fold | Dedicated landing pages per service, each with the form in view and its own tracking | | Ads paused, and Google unable to tell which clicks became enquiries | Ads switched back on only once the conversion was confirmed recording | Free download ## Launching Google Ads? Run this first 23 checks to set up before you spend a dollar: tracking, structure, keywords, negatives and landing pages. [Get the free checklist](https://www.lucidmedia.co.nz/resources/google-ads-launch-checklist/) Free PDF, 10 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. E-commerce · Beauty & Skincare ### [Skincare retailer: 8x ROAS on Google Shopping](https://www.lucidmedia.co.nz/case-studies/skincare-beauty-google-shopping/) A consistently profitable channel, not just a one-off good month 8x ROAS Read case study → E-commerce · New Zealand ### [The Cookie Collective: 10.68x on Meta, 11.6x on Google](https://www.lucidmedia.co.nz/case-studies/gourmet-cookie-meta-ads/) Seasonal campaigns on Meta, a year of creative testing, and a lean Performance Max campaign on Google 10.68x Return on ad spend Read case study → Local Service · Transport ### [Taxi and transfer operator: 5,000 bookings at $3.42](https://www.lucidmedia.co.nz/case-studies/taxi-transfers-google-ads/) High-volume bookings that kept per-ride economics healthy $3.42 Cost per booking Read case study → Local Service · Home Services ### [Window cleaning business: leads at $12.49 across 30 months](https://www.lucidmedia.co.nz/case-studies/window-cleaning-google-ads/) Steady enquiries through quiet months and busy ones alike $12.49 Cost per lead Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Paid Ads Services [View all](https://www.lucidmedia.co.nz/services/paid-ads/) ### [Meta Ads](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back. ### [LinkedIn Ads](https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/) LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads. ### [Ads Strategy](https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/) Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one. ### [Retargeting](https://www.lucidmedia.co.nz/services/paid-ads/retargeting/) Most visitors leave without converting, and most never come back on their own. Retargeting keeps your business in front of the people who already showed interest, so you're there when they're ready to buy. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How much should I spend on Google Ads?** For most New Zealand businesses we recommend starting with $1,500 to $5,000 per month in ad spend, depending on your industry and competition. We'd rather you begin with a test budget, learn which keywords and campaigns actually convert, then scale the winners. During onboarding we model expected costs per click and conversion rates for your industry, so you know what you're signing up for before spending a dollar. **How long until I see results?** You can have traffic within hours of launching, but campaigns need 2-4 weeks of data before meaningful optimisation can begin. During that learning phase we gather conversion data, identify which keywords are doing the work, and refine targeting. We don't make big structural calls in week one because the data isn't there yet. Once it is, the gains compound: every month of conversion history makes the next round of optimisation sharper. **Do you manage all campaign types?** Yes, we manage Search, Display, Shopping, YouTube and Performance Max campaigns across the full Google Ads ecosystem. We recommend the right mix for your business model rather than running everything by default. An ecommerce store usually gets the most from Shopping and Performance Max, while a service business in Auckland typically does best with Search campaigns targeting high-intent local keywords (see our [Google Ads management in Auckland](https://www.lucidmedia.co.nz/services/google-ads-auckland/)). The mix follows the data, not a package. **How do you measure success?** We track leads, sales and return on ad spend (ROAS), not vanity metrics. Before any campaign launches we set up proper conversion tracking through Google Tag Manager and connect it to your CRM or enquiry system where possible, so spend can be traced to what it actually produced. You get a monthly report showing exactly what your budget generated, along with clear recommendations for the month ahead. **How much does Google Ads management cost?** Lucid Media doesn't publish fixed management fees. Every engagement is custom-scoped and quoted after a free discovery call, based on account complexity, number of campaigns and ongoing optimisation requirements. Management fees are separate from your ad spend, and we never take a percentage of spend, because that rewards us for spending your money rather than making it work. Pricing is finalised in the proposal with a clear scope breakdown. **What reporting do I receive?** You get a detailed monthly report covering impressions, clicks, conversions, cost per conversion and ROAS, broken down by campaign and keyword group, with a plain-English summary of what happened, why, and what we're doing next. You also have 24/7 access to a live dashboard if you want to check performance between reports, and we schedule regular review calls to talk strategy. **Can Google Ads work alongside my SEO efforts?** Yes, and we recommend running them together. Ads capture immediate traffic for competitive keywords while SEO builds long-term organic visibility, and each channel's keyword and conversion data sharpens the other. Many of our NZ clients run Google Ads to cover the terms they don't yet rank for, then shift budget as our [SEO services](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) gain traction. **Is AdWords the same as Google Ads?** Yes. Google AdWords was rebranded to Google Ads in 2018, so the two names refer to the same platform. Plenty of New Zealand business owners still search for "AdWords management" or a "Google AdWords company" out of habit, which is fine. Whether you call it AdWords or Google Ads, you're talking about the same Search, Shopping, Display and Performance Max campaigns, and the same account we'd manage for you. **What does a Google Ads management company actually do?** A good Google AdWords management company does far more than switch your campaigns on. We handle keyword and search-term research, account structure, ad copywriting, bid strategy, negative keyword lists, conversion tracking, landing page feedback and weekly optimisation based on what's actually converting. You get a single point of contact who reports in plain English and is accountable for results, not a dashboard you have to interpret yourself. If your ads send people to a slow or off-message page, we'll flag it and can fix it through our [conversion rate optimisation](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/) work. **Why choose a specialist Google Ads agency over doing it in-house?** Because Google Ads is rarely anyone's full-time job in-house, accounts drift into set-and-forget. As a specialist Google Ads agency we're in accounts every week, so wasted spend gets spotted quickly, and we bring patterns learned across other New Zealand accounts in your industry. The usual fixes when we take over a self-managed account: broken or missing conversion tracking, ad groups stuffed with unrelated keywords, and budget quietly draining into searches that never converted. **Can you take over an account another agency has been running?** Yes, and it is a lot of what we do. Before changing anything we audit the account, secure access, and check the conversion tracking, because an account that has gone quiet is usually measuring badly rather than advertising badly. Our [Google Ads account recovery](https://www.lucidmedia.co.nz/services/paid-ads/google-ads-account-recovery/) page explains how we turn a mismanaged account around. **What happens if I want to pause or cancel?** You're not locked in. We work month to month, so you can pause or cancel with 30 days notice. Campaigns do need a few months of data to show what they can do, and if you would rather commit to a fixed term we can usually offer a better rate for it. If you pause, we preserve your campaign structure, historical data and optimisation history so you can pick up where you left off without starting over. If you also want the website looked after between campaigns, our [sitecare and hosting](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/) plans keep it fast and secure so your ad spend never lands on a broken page. ## Ready to get better results from Google Ads? get your free strategy session. Tell us about your campaigns and we'll show you how we can help you get better results from Google Ads. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)