# Turn around a Google Ads account that stopped working Source: https://www.lucidmedia.co.nz/services/paid-ads/google-ads-account-recovery/ Spend still going out, leads drying up, and nobody can tell you why. We audit the account, find out what actually broke, rebuild the tracking, and get the campaigns producing enquiries again. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/google-ads-account-recovery/#booking) [View All Paid Ads Services](https://www.lucidmedia.co.nz/services/paid-ads/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Leads dried up, spend did not The account keeps spending while enquiries fall away, and the reports do not explain why. ### Tracking lost in a website rebuild Conversion tracking lives on your website. Replace the site and the tracking has to be rebuilt and re-tested, and often nobody does. ### A handover that never finished The old agency still has access, nobody knows what is running, and changes keep appearing in the history. ### Decisions made on bad data Campaigns paused and exclusions deleted because the numbers looked wrong, when it was the measurement that broke. Quote requests in three weeks after one account relaunch 400+ Legacy campaigns consolidated in one rebuild 30+ to 1 Years managing paid campaigns 7+ ## What's included Here's what the work covers. 01 ### Forensic account audit What changed, when, and what it cost, before anyone touches a campaign 02 ### Tracking rebuild Conversion tracking reconnected, tested, and counting real enquiries 03 ### Account clean-up Overlapping campaigns consolidated, wasted searches blocked 04 ### Safe relaunch Ads switched back on only once a real lead is confirmed recording ## What You Get A clear account of what went wrong, in plain English Conversion tracking you can trust, tested before relaunch A cleaner account structure with wasted spend blocked Ownership and access sorted, so it cannot happen again ## Our Approach Most Google Ads accounts that need rescuing are not failing because of the ads. They are failing because nobody can see what is working. When we took over a passenger transport client's account, the ads were running and people were clicking, but the website had stopped telling Google Ads which clicks became enquiries. The site had been rebuilt three times in a year and the tracking was lost at each one. From inside the account it looked as if the ads had stopped working, so filters were removed and campaigns were paused. The measurement had broken, not the ads. So we work in a fixed order. First we secure the account: remove old access and confirm your business owns it. Then we audit what changed and when, and rebuild conversion tracking so enquiries are counted properly. Only once a real enquiry is confirmed recording do we restructure campaigns, consolidate the ones competing with each other, and switch the ads back on. For that client, the result was 400+ quote requests in the first three weeks after relaunch. If you are switching agencies, the same checks apply before anyone changes a thing. Our write-up on switching marketing agencies has the full checklist. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Google Ads Recovery? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of google ads account recovery. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Launching Google Ads? Run this first 23 checks to set up before you spend a dollar: tracking, structure, keywords, negatives and landing pages. [Get the free checklist](https://www.lucidmedia.co.nz/resources/google-ads-launch-checklist/) Free PDF, 10 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Transport · New Zealand ### [Trekway Shuttle: 28% of ad visitors now request a quote](https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/) A new website, rebuilt tracking and one campaign built around quote requests 400+ Quote requests Read case study → Automotive · New Zealand ### [Turbo & Diesel: 60 workshop leads a month at $22.71 each](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/) A steady flow of calls and enquiries from Google Ads for a Hamilton specialist workshop 60 workshop leads a month Read case study → Real Estate · New Zealand ### [Austar Property Services: 66% lower cost per appraisal lead](https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/) Paul reports a 66% reduction in CPA and improved lead quality 66% Lower cost per appraisal lead Read case study → Local Service · Transport ### [Taxi and transfer operator: 5,000 bookings at $3.42](https://www.lucidmedia.co.nz/case-studies/taxi-transfers-google-ads/) High-volume bookings that kept per-ride economics healthy $3.42 Cost per booking Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Paid Ads Services [View all](https://www.lucidmedia.co.nz/services/paid-ads/) ### [Google Ads](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) We're a Google Ads (AdWords) management company for New Zealand businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract. ### [Meta Ads](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back. ### [LinkedIn Ads](https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/) LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads. ### [Ads Strategy](https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/) Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How do I know if my Google Ads account needs recovery?** The usual signs: spend is steady but enquiries have dropped, the leads in your inbox do not match what Google Ads reports, campaigns were changed or paused and nobody can explain why, or your website was rebuilt recently and results fell away afterwards. Any one of these is worth an audit. Two or more together usually means the account is being run blind. **Do you help with suspended or disabled Google Ads accounts?** No. We do not handle suspension or policy appeals. Our recovery work is for accounts that are still running but have been mismanaged: broken tracking, wasted spend, messy structure. If your account has been suspended, Google's own support and appeal process is the place to start. **What usually goes wrong in an account that needs recovery?** In the accounts we take over, the most expensive problem is rarely the ads themselves. It is measurement: conversion tracking lost during a website rebuild, page views or form starts counted as leads, or enquiries recorded as purchases. After that come overlapping campaigns competing for the same searches, missing keyword exclusions, ads sending everyone to the homepage, and location settings that reach people outside your service area. **Why do you fix tracking before changing campaigns?** Because while tracking is broken, every campaign decision is a guess. Google's bidding learns from the conversions it is told about, so if those are wrong, changing bids or keywords only moves money around blind. We rebuild tracking first, confirm a real enquiry records, and only then restructure the campaigns. **What happens to the previous agency's access?** Removing it is our first recommendation, before any fix. You cannot repair an account that two parties can change, or read its history clearly if you do not know whose edits are whose. We also check that your business owns the Google Ads account, analytics and tag manager, with suppliers added as users you can remove. Our checklist for [switching marketing agencies](https://www.lucidmedia.co.nz/blog/switching-marketing-agencies/) covers the rest of the handover. **How quickly can an account be turned around?** It depends on what the audit finds. Where the fix is tracking and structure, campaigns can be back on within days of the audit, but Google's bidding then needs a few weeks of clean conversion data before we judge results. We will tell you what we found and a realistic timeline before any work starts. **Do I have to commit to ongoing management?** No. The audit and recovery can be a one-off project, and you can take the fixed account back in-house or to another supplier. Most clients do keep us on to manage it, because an account that has just been rebuilt needs close attention while it relearns. See our [Google Ads management](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) page for how ongoing work runs. ## Ready to get your Google Ads account working again? get your free strategy session. Tell us about your account audit and we'll show you how we can help you get your Google Ads account working again. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)