# A Facebook ads agency focused on enquiries, not likes Source: https://www.lucidmedia.co.nz/services/paid-ads/facebook-ads/ We run Facebook ads for New Zealand businesses that need enquiries, bookings and sales, not likes. We build the campaigns, write the ads, set up the tracking so every lead is tied to the ad that earned it, and report in plain English every month. No lock-in contracts. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/facebook-ads/#booking) [View All Paid Ads Services](https://www.lucidmedia.co.nz/services/paid-ads/) _A Facebook ad is clicked, a form is filled in, and the enquiry is traced back to the ad that produced it_ ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Likes and reach, but no enquiries Boosted posts and generic ads collect attention from people who were never going to buy, and the report looks busy while the phone stays quiet. ### Cheap leads that go nowhere A low cost per lead means little if nobody answers the phone or books. Forms that are too easy to submit fill the inbox with weak enquiries. ### No idea which ad worked Without proper tracking you can see Facebook's numbers but not what became a customer, so budget keeps flowing to the wrong ads. ### Ads that go stale The same ad shown for weeks gets ignored, costs climb, and nobody notices until the leads dry up. Finance applications in eight weeks for a vehicle finance broker 120 Cost per qualified lead for a trades business $7.21 Cost per lead held steady while a professional services firm scaled spend $16.02 Return on ad spend on one Facebook and Instagram campaign for an online store 10.68x ## What's included Here's what the work covers. 01 ### Local Audience Targeting Ads shown to people in your service area who are likely to need you 02 ### Ads That Get Noticed Images, video and copy tested against each other until the winners are clear 03 ### Lead Capture That Works A form or landing page built to get a real enquiry, not a quick tap 04 ### Lead Tracking Every enquiry traced back to the ad, so you know what is paying for itself ## The Facebook ad styles we make Facebook ads work or fade on creative. Benefit callouts, us-vs-them comparisons, offer frames, lifestyle shots and more. A wall of the static ad styles and formats we build and test for Facebook campaigns. ![Punny headline promo with lifestyle photo](https://www.lucidmedia.co.nz/images/ad-gallery/punny-headline-promo-with-lifestyle-photo.webp) ![Person pointing at UI pop-up with 'Hot Take'](https://www.lucidmedia.co.nz/images/ad-gallery/person-pointing-at-ui-pop-up-with-hot-take.webp) ![Feature-checklist product hero with lifestyle photo](https://www.lucidmedia.co.nz/images/ad-gallery/feature-checklist-product-hero-with-lifestyle-photo.webp) ![Product trio with faux social post overlay](https://www.lucidmedia.co.nz/images/ad-gallery/product-trio-with-faux-social-post-overlay.webp) ![Smartwatch over mountain-road hero](https://www.lucidmedia.co.nz/images/ad-gallery/smartwatch-over-mountain-road-hero.webp) ![Gloved-hands product prep hero](https://www.lucidmedia.co.nz/images/ad-gallery/gloved-hands-product-prep-hero.webp) ![Don't Buy This Serum - Benefit Callouts](https://www.lucidmedia.co.nz/images/ad-gallery/don-t-buy-this-serum-benefit-callouts.webp) ![Surreal hand-serving product hero on white](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-hand-serving-product-hero-on-white.webp) ![Automotive product hero at sunset](https://www.lucidmedia.co.nz/images/ad-gallery/automotive-product-hero-at-sunset.webp) ![Central subject with radiating labeled benefit callouts on warm bg](https://www.lucidmedia.co.nz/images/ad-gallery/central-subject-with-radiating-labeled-benefit-callouts-on-w.webp) ![Lifestyle pet photo with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-pet-photo-with-benefit-callouts.webp) ![Kid on bandage-textured slide with product pack](https://www.lucidmedia.co.nz/images/ad-gallery/kid-on-bandage-textured-slide-with-product-pack.webp) ![Model holding hair oil with bold typographic claim](https://www.lucidmedia.co.nz/images/ad-gallery/model-holding-hair-oil-with-bold-typographic-claim.webp) ![Glass-card quote over luxe interior photo](https://www.lucidmedia.co.nz/images/ad-gallery/glass-card-quote-over-luxe-interior-photo.webp) ![Search vs. Solution - Hydraglow Even Glow](https://www.lucidmedia.co.nz/images/ad-gallery/search-vs-solution-hydraglow-even-glow.webp) ![Kitten + product-pack pet hero](https://www.lucidmedia.co.nz/images/ad-gallery/kitten-product-pack-pet-hero.webp) ![Ojai Mountain Ridge - Scenic Backdrop with Door Hanger](https://www.lucidmedia.co.nz/images/ad-gallery/ojai-mountain-ridge-scenic-backdrop-with-door-hanger.webp) ![TUFF+ Bottle - Headline and Billboard Ad](https://www.lucidmedia.co.nz/images/ad-gallery/tuff-bottle-headline-and-billboard-ad.webp) ![Ideal Fuel box with fruit on a balance scale](https://www.lucidmedia.co.nz/images/ad-gallery/ideal-fuel-box-with-fruit-on-a-balance-scale.webp) ![Product floating in desert-canyon hero](https://www.lucidmedia.co.nz/images/ad-gallery/product-floating-in-desert-canyon-hero.webp) ![Smartwatch heart rate monitoring ad](https://www.lucidmedia.co.nz/images/ad-gallery/smartwatch-heart-rate-monitoring-ad.webp) ![New Age Vitamin C Gummies - Immune Defense](https://www.lucidmedia.co.nz/images/ad-gallery/new-age-vitamin-c-gummies-immune-defense.webp) ![Discount on sunglasses with payment option](https://www.lucidmedia.co.nz/images/ad-gallery/discount-on-sunglasses-with-payment-option.webp) ![Headphones over landscape offer hero](https://www.lucidmedia.co.nz/images/ad-gallery/headphones-over-landscape-offer-hero.webp) ![Doorstep international delivery concept](https://www.lucidmedia.co.nz/images/ad-gallery/doorstep-international-delivery-concept.webp) ![Product-in-context with playlist overlay](https://www.lucidmedia.co.nz/images/ad-gallery/product-in-context-with-playlist-overlay.webp) ![Product-with-model hero inside a photo-frame arch on bright sky backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/product-with-model-hero-inside-a-photo-frame-arch-on-bright-.webp) ![Lightflame Toaster: Perfect Morning Headline](https://www.lucidmedia.co.nz/images/ad-gallery/lightflame-toaster-perfect-morning-headline.webp) ![Diagonal photo-mask collage with product cutout](https://www.lucidmedia.co.nz/images/ad-gallery/diagonal-photo-mask-collage-with-product-cutout.webp) ![Anatomical lava-stomach pharma hero](https://www.lucidmedia.co.nz/images/ad-gallery/anatomical-lava-stomach-pharma-hero.webp) ![Child hugging oversized product bottle](https://www.lucidmedia.co.nz/images/ad-gallery/child-hugging-oversized-product-bottle.webp) ![Floating social-post mockup product hero](https://www.lucidmedia.co.nz/images/ad-gallery/floating-social-post-mockup-product-hero.webp) ![Product hero with trust badges and lifestyle scene](https://www.lucidmedia.co.nz/images/ad-gallery/product-hero-with-trust-badges-and-lifestyle-scene.webp) ![Dramatic product-in-stone-hand hero](https://www.lucidmedia.co.nz/images/ad-gallery/dramatic-product-in-stone-hand-hero.webp) ![Gunsan Electric Delivery - Happy Customer and Worker](https://www.lucidmedia.co.nz/images/ad-gallery/gunsan-electric-delivery-happy-customer-and-worker.webp) ![Product pouring into bowl with feature callouts](https://www.lucidmedia.co.nz/images/ad-gallery/product-pouring-into-bowl-with-feature-callouts.webp) ![Floating product pack with orbiting fresh ingredients on gradient](https://www.lucidmedia.co.nz/images/ad-gallery/floating-product-pack-with-orbiting-fresh-ingredients-on-gra.webp) ![Polaroid product frame with happy subject](https://www.lucidmedia.co.nz/images/ad-gallery/polaroid-product-frame-with-happy-subject.webp) ![Reed diffuser in a cozy living room setting](https://www.lucidmedia.co.nz/images/ad-gallery/reed-diffuser-in-a-cozy-living-room-setting.webp) ![Giant product leaning on model type-hero](https://www.lucidmedia.co.nz/images/ad-gallery/giant-product-leaning-on-model-type-hero.webp) ![Woman with suitcase in Venice](https://www.lucidmedia.co.nz/images/ad-gallery/woman-with-suitcase-in-venice.webp) ![Cookware set with benefit callouts and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/cookware-set-with-benefit-callouts-and-cta.webp) ![Hydration bottle with battery-charge metaphor](https://www.lucidmedia.co.nz/images/ad-gallery/hydration-bottle-with-battery-charge-metaphor.webp) ![Holiday greeting with inside-box POV](https://www.lucidmedia.co.nz/images/ad-gallery/holiday-greeting-with-inside-box-pov.webp) ![Industrial drum on refinery skyline](https://www.lucidmedia.co.nz/images/ad-gallery/industrial-drum-on-refinery-skyline.webp) ![Centered conceptual illustration greeting](https://www.lucidmedia.co.nz/images/ad-gallery/centered-conceptual-illustration-greeting.webp) ![Phone mockup with overhead lifestyle scene](https://www.lucidmedia.co.nz/images/ad-gallery/phone-mockup-with-overhead-lifestyle-scene.webp) ![Giant product bag miniature-world hero](https://www.lucidmedia.co.nz/images/ad-gallery/giant-product-bag-miniature-world-hero.webp) ![Overhead flat-lay food menu spread on bright white surface](https://www.lucidmedia.co.nz/images/ad-gallery/overhead-flat-lay-food-menu-spread-on-bright-white-surface.webp) ![Miniature workers on fiber-optic cable](https://www.lucidmedia.co.nz/images/ad-gallery/miniature-workers-on-fiber-optic-cable.webp) ![Cinematic vehicle motion hero](https://www.lucidmedia.co.nz/images/ad-gallery/cinematic-vehicle-motion-hero.webp) ![Full-bleed product hero with bold overlaid headline](https://www.lucidmedia.co.nz/images/ad-gallery/full-bleed-product-hero-with-bold-overlaid-headline.webp) ![Luxury scent diffuser and oils with lifestyle shot](https://www.lucidmedia.co.nz/images/ad-gallery/luxury-scent-diffuser-and-oils-with-lifestyle-shot.webp) ![Collage hook headline over cutout living-room set](https://www.lucidmedia.co.nz/images/ad-gallery/collage-hook-headline-over-cutout-living-room-set.webp) ![Product lineup lifestyle poster](https://www.lucidmedia.co.nz/images/ad-gallery/product-lineup-lifestyle-poster.webp) ![Handoff closeup with two-tone headline](https://www.lucidmedia.co.nz/images/ad-gallery/handoff-closeup-with-two-tone-headline.webp) ![Newspaper-mockup summer sale hero](https://www.lucidmedia.co.nz/images/ad-gallery/newspaper-mockup-summer-sale-hero.webp) ![Gexipay phone screen with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/gexipay-phone-screen-with-benefit-callouts.webp) ![Phone lock-screen notification mockup over interior](https://www.lucidmedia.co.nz/images/ad-gallery/phone-lock-screen-notification-mockup-over-interior.webp) ![Minimal discount offer product still life](https://www.lucidmedia.co.nz/images/ad-gallery/minimal-discount-offer-product-still-life.webp) ![Pet portrait with hand-drawn thought bubble quote](https://www.lucidmedia.co.nz/images/ad-gallery/pet-portrait-with-hand-drawn-thought-bubble-quote.webp) ![Room Diffuser - Fragrance Notes with Descriptive Arrows](https://www.lucidmedia.co.nz/images/ad-gallery/room-diffuser-fragrance-notes-with-descriptive-arrows.webp) ![Vitamin C+ bottle with swirling pills](https://www.lucidmedia.co.nz/images/ad-gallery/vitamin-c-bottle-with-swirling-pills.webp) ![Bold sale flyer with animal photo cutout](https://www.lucidmedia.co.nz/images/ad-gallery/bold-sale-flyer-with-animal-photo-cutout.webp) ![Held newspaper promo announcement](https://www.lucidmedia.co.nz/images/ad-gallery/held-newspaper-promo-announcement.webp) ![Surreal product-showcase tunnel of school supplies](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-product-showcase-tunnel-of-school-supplies.webp) ![Four-season split-panel drink lineup](https://www.lucidmedia.co.nz/images/ad-gallery/four-season-split-panel-drink-lineup.webp) ![Three-variant product comparison quiz](https://www.lucidmedia.co.nz/images/ad-gallery/three-variant-product-comparison-quiz.webp) ![Poolside sunscreen flat-lay, luxury resort mood](https://www.lucidmedia.co.nz/images/ad-gallery/poolside-sunscreen-flat-lay-luxury-resort-mood.webp) ![Kid with upward arrow and floating ingredient callouts](https://www.lucidmedia.co.nz/images/ad-gallery/kid-with-upward-arrow-and-floating-ingredient-callouts.webp) ![Lifestyle baby product with top headline and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-baby-product-with-top-headline-and-cta.webp) ![S-curve product feature-callout](https://www.lucidmedia.co.nz/images/ad-gallery/s-curve-product-feature-callout.webp) ![Miniature workers on cracked lips hero](https://www.lucidmedia.co.nz/images/ad-gallery/miniature-workers-on-cracked-lips-hero.webp) ![Nationwide wholesale map concept](https://www.lucidmedia.co.nz/images/ad-gallery/nationwide-wholesale-map-concept.webp) ![Warm macro hand-and-paw emotional hero](https://www.lucidmedia.co.nz/images/ad-gallery/warm-macro-hand-and-paw-emotional-hero.webp) ![Black Friday lipstick promo on yellow](https://www.lucidmedia.co.nz/images/ad-gallery/black-friday-lipstick-promo-on-yellow.webp) ![Newspaper ad - Buy her candles](https://www.lucidmedia.co.nz/images/ad-gallery/newspaper-ad-buy-her-candles.webp) ![Rugged action hero with product inset](https://www.lucidmedia.co.nz/images/ad-gallery/rugged-action-hero-with-product-inset.webp) ![Dreamy product-on-swing over clouds](https://www.lucidmedia.co.nz/images/ad-gallery/dreamy-product-on-swing-over-clouds.webp) ![Product bursting through browser screenshot](https://www.lucidmedia.co.nz/images/ad-gallery/product-bursting-through-browser-screenshot.webp) ![Emotional lifestyle hero with product inset](https://www.lucidmedia.co.nz/images/ad-gallery/emotional-lifestyle-hero-with-product-inset.webp) ![Curtain-reveal home accessories hero](https://www.lucidmedia.co.nz/images/ad-gallery/curtain-reveal-home-accessories-hero.webp) ![Clean feature-callout product benefits](https://www.lucidmedia.co.nz/images/ad-gallery/clean-feature-callout-product-benefits.webp) ![Cartoon kids peeking product-group hero](https://www.lucidmedia.co.nz/images/ad-gallery/cartoon-kids-peeking-product-group-hero.webp) ![Soft warm product hero on plush towel with script headline](https://www.lucidmedia.co.nz/images/ad-gallery/soft-warm-product-hero-on-plush-towel-with-script-headline.webp) ![Pet product bag hero with mascot animal](https://www.lucidmedia.co.nz/images/ad-gallery/pet-product-bag-hero-with-mascot-animal.webp) ![Animated appliances power-backup lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/animated-appliances-power-backup-lifestyle.webp) ![Airy minimalist product hero with cutout sofa](https://www.lucidmedia.co.nz/images/ad-gallery/airy-minimalist-product-hero-with-cutout-sofa.webp) ![Baby product hero with headline overlay](https://www.lucidmedia.co.nz/images/ad-gallery/baby-product-hero-with-headline-overlay.webp) ![Cat biting cable durability lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/cat-biting-cable-durability-lifestyle.webp) ![Pet climbing branded box hero](https://www.lucidmedia.co.nz/images/ad-gallery/pet-climbing-branded-box-hero.webp) ![Safety gear shield product hero](https://www.lucidmedia.co.nz/images/ad-gallery/safety-gear-shield-product-hero.webp) ![Cove bottle with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/cove-bottle-with-benefit-callouts.webp) ![Creative Manda - Wrench conceptual ad](https://www.lucidmedia.co.nz/images/ad-gallery/creative-manda-wrench-conceptual-ad.webp) ![Grid of five animal faces peeking over panels with headline and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/grid-of-five-animal-faces-peeking-over-panels-with-headline-.webp) ![Phone-notification food teaser hero](https://www.lucidmedia.co.nz/images/ad-gallery/phone-notification-food-teaser-hero.webp) ![Bold headline pet hero on solid color](https://www.lucidmedia.co.nz/images/ad-gallery/bold-headline-pet-hero-on-solid-color.webp) ![Mecha construction giant hero](https://www.lucidmedia.co.nz/images/ad-gallery/mecha-construction-giant-hero.webp) ![Centered pet with radial benefit icons and headline](https://www.lucidmedia.co.nz/images/ad-gallery/centered-pet-with-radial-benefit-icons-and-headline.webp) ![Chat-bubble food hero on textured table](https://www.lucidmedia.co.nz/images/ad-gallery/chat-bubble-food-hero-on-textured-table.webp) ![Urban-mobility backpack lifestyle hero](https://www.lucidmedia.co.nz/images/ad-gallery/urban-mobility-backpack-lifestyle-hero.webp) ![Floating island product hero with sky backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/floating-island-product-hero-with-sky-backdrop.webp) ![Surreal black-hands cloche reveal hero](https://www.lucidmedia.co.nz/images/ad-gallery/surreal-black-hands-cloche-reveal-hero.webp) ![Minimal promo announcement with floating cutout objects on flat color](https://www.lucidmedia.co.nz/images/ad-gallery/minimal-promo-announcement-with-floating-cutout-objects-on-f.webp) ![Typographic furniture-cutout manifesto](https://www.lucidmedia.co.nz/images/ad-gallery/typographic-furniture-cutout-manifesto.webp) ![Baby-skin closeup with feature callouts](https://www.lucidmedia.co.nz/images/ad-gallery/baby-skin-closeup-with-feature-callouts.webp) ![Your problems vs our solution layout](https://www.lucidmedia.co.nz/images/ad-gallery/your-problems-vs-our-solution-layout.webp) ![Comfort calling UI with snooze and answer options](https://www.lucidmedia.co.nz/images/ad-gallery/comfort-calling-ui-with-snooze-and-answer-options.webp) ![Editorial lifestyle photo with pill-label callouts](https://www.lucidmedia.co.nz/images/ad-gallery/editorial-lifestyle-photo-with-pill-label-callouts.webp) ![Product advantages feature infographic](https://www.lucidmedia.co.nz/images/ad-gallery/product-advantages-feature-infographic.webp) ![Sprouted Moong Instant Mix - Benefit Icons](https://www.lucidmedia.co.nz/images/ad-gallery/sprouted-moong-instant-mix-benefit-icons.webp) ![Looking-into-shopping-bag gadget hero](https://www.lucidmedia.co.nz/images/ad-gallery/looking-into-shopping-bag-gadget-hero.webp) ![Editorial interior close-up with hand touching wood surface](https://www.lucidmedia.co.nz/images/ad-gallery/editorial-interior-close-up-with-hand-touching-wood-surface.webp) ![Seasonal beach product hero with playful type](https://www.lucidmedia.co.nz/images/ad-gallery/seasonal-beach-product-hero-with-playful-type.webp) ![Moody nursery scene with hanging door sign](https://www.lucidmedia.co.nz/images/ad-gallery/moody-nursery-scene-with-hanging-door-sign.webp) ![Fruit energy-drink trio on tri-color backdrop](https://www.lucidmedia.co.nz/images/ad-gallery/fruit-energy-drink-trio-on-tri-color-backdrop.webp) ![Smart-home switch problem/solution lifestyle](https://www.lucidmedia.co.nz/images/ad-gallery/smart-home-switch-problem-solution-lifestyle.webp) ![Pet holding product pouch with speech-bubble callouts](https://www.lucidmedia.co.nz/images/ad-gallery/pet-holding-product-pouch-with-speech-bubble-callouts.webp) ![Product emerging from phone screen with right-aligned question hook](https://www.lucidmedia.co.nz/images/ad-gallery/product-emerging-from-phone-screen-with-right-aligned-questi.webp) ![Us-vs-them checkmark comparison with product](https://www.lucidmedia.co.nz/images/ad-gallery/us-vs-them-checkmark-comparison-with-product.webp) ![Runner with watch - 'Keep the lead' copy](https://www.lucidmedia.co.nz/images/ad-gallery/runner-with-watch-keep-the-lead-copy.webp) ![Cat eating with benefit-orbit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/cat-eating-with-benefit-orbit-callouts.webp) ![That Cream - Testimonial Focus](https://www.lucidmedia.co.nz/images/ad-gallery/that-cream-testimonial-focus.webp) ![CFO Gazette Finance Report](https://www.lucidmedia.co.nz/images/ad-gallery/cfo-gazette-finance-report.webp) ![Orange Productions tumbler ad - Benefit headline](https://www.lucidmedia.co.nz/images/ad-gallery/orange-productions-tumbler-ad-benefit-headline.webp) ![Model holding sunscreen with bold text overlay](https://www.lucidmedia.co.nz/images/ad-gallery/model-holding-sunscreen-with-bold-text-overlay.webp) ![Lifestyle photo top with torn-paper text panel below and CTA](https://www.lucidmedia.co.nz/images/ad-gallery/lifestyle-photo-top-with-torn-paper-text-panel-below-and-cta.webp) ![Som Power bottle - supports text with benefit callouts](https://www.lucidmedia.co.nz/images/ad-gallery/som-power-bottle-supports-text-with-benefit-callouts.webp) Style and format examples from our creative library, shown for illustration. ## What You Get Enquiries traced back to the exact ad that produced them A lower cost per lead as the weak ads are cut and the winners scaled Fresh, tested ads so performance does not fade A monthly report in plain English, with no lock-in contract ## Our Approach Facebook ads work when they reach the right people with a clear offer, and when you can see which ads turned into customers. Most businesses that tell us Facebook did not work for them had one of two problems: the ads were aimed at everyone, or nobody could tell what the leads became. We fix both. We start with who you want to reach and where they are, then build campaigns around that: the audience, the offer, the ads and the page people land on. We test several ads at once so the data shows which message wins, and we replace the ones that fade. Creative is the biggest lever on Facebook, so it never stops. Tracking gets the same attention. Every ad carries tags, every form records where the lead came from, and the Conversions API fills the gaps that browser tracking leaves. You get a monthly report that shows leads and cost per lead, and what we are changing next. If you also want Instagram and Reels in the mix, our Meta Ads management covers both platforms together. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Facebook Ads? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of facebook ads management. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Finance · New Zealand ### [Vehicle finance broker: 120 finance applications in eight weeks](https://www.lucidmedia.co.nz/case-studies/vehicle-finance-meta-ads/) Repayment-led Meta ads that turned scrolling into pre-approval applications 120 Finance applications Read case study → Trades & Services ### [Trades business: qualified leads at $7.21](https://www.lucidmedia.co.nz/case-studies/facebook-120-leads-campaign/) Sharper targeting turned ad spend into a steady stream of jobs $7.21 Cost per qualified lead Read case study → Professional Services ### [Professional services firm: $16.02 cost per lead held at scale](https://www.lucidmedia.co.nz/case-studies/facebook-494-leads-campaign/) Lead quality held steady even as the budget scaled up hard $16.02 cost per lead Read case study → Local Services ### [Premium services business: high-intent leads at $39.72](https://www.lucidmedia.co.nz/case-studies/facebook-37-leads-campaign/) Fewer, better leads ready to book a paid consultation $39.72 Cost Per Lead Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What does a Facebook ads agency actually do?** We run your Facebook advertising from start to finish: choosing who sees the ads, writing and designing them, building the form or page people land on, setting up tracking, and adjusting every week based on what produces enquiries. The part owners usually underestimate is the tracking. Without it you can see clicks and likes but not which ads brought in customers, so every decision is a guess. We set it up first, then report on leads and cost per lead, not reach. **How much do Facebook ads cost in New Zealand?** There are two costs: the ad spend that goes to Facebook, and our management fee. For ad spend we recommend at least $1,000 per month so the system has enough data to learn, and $2,000 to $5,000 per month if you want to move faster. Our management fee is quoted after a free discovery call because it depends on how many campaigns and how much creative testing you need. What you get back varies a lot by industry: on our published case studies, one trades business paid $7.21 per qualified lead and a premium services business paid $39.72, because a lead worth thousands of dollars costs more to find than a cheap job. **Are Facebook ads worth it for a small business?** They are when the offer is clear and the follow-up is fast. Facebook puts your business in front of people who were not searching for you, which makes it good for service businesses that want a steady flow of enquiries and weaker for businesses that only sell to people already looking. We would rather tell you that on the first call than take your money. If Google searches for what you sell already have plenty of volume, Google Ads may be the better first step. **Should I use Facebook ads or Google Ads?** It depends on whether your customers are already searching. Google Ads catches people who are looking for you right now, so it usually converts faster. Facebook ads create demand, reaching people before they search, and they cost less per lead for many local services. Plenty of our clients run both, with Google for people ready to buy and Facebook to keep the pipeline full. We cover the trade-offs in [Google Ads vs Facebook Ads for NZ service businesses](https://www.lucidmedia.co.nz/blog/google-ads-vs-facebook-ads-nz-service-businesses/), and our [Google Ads management](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) page explains the other side. **Is it better to use Facebook lead forms or send people to my website?** Lead forms inside Facebook are quick to set up and usually give the lowest cost per lead, but the leads are often weaker because tapping a pre-filled form takes almost no effort. Sending people to your own website or a landing page costs more per lead and brings in people who meant it. We test both against what the leads actually become, not just what they cost. If your main goal is more bookings through your own website, we build the page the ads land on as part of the work. **How quickly will I get leads from Facebook ads?** Ads can be live within a week of onboarding, and you can see enquiries within days of launch. The first two to four weeks are a learning period where Facebook works out who responds, so we do not make big changes early. Costs usually settle and improve once there is enough data, and we report on cost per lead month by month rather than promising a date. **What is the difference between Facebook ads and Meta ads?** They are the same system. Meta is the company that owns Facebook and Instagram, and Facebook ads are bought through Meta Ads Manager. When people say Meta ads they usually mean Facebook and Instagram together. This page covers how we run Facebook campaigns for local businesses. Our [Meta Ads management](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) page covers running Facebook and Instagram together, including Reels and Stories. **How do you track which leads came from Facebook ads?** Every ad link carries tracking tags, and every enquiry form records where the visitor came from, which ad they clicked and which page they landed on. Calls booked through our scheduling page carry the same tags. We also set up the Meta pixel and the Conversions API, which captures conversions that browser tracking misses after Apple's privacy changes. That means a lead in your inbox can be traced to a specific ad, not just to Facebook in general. **Can you take over Facebook ads that are bringing in poor leads?** Yes. When the leads are cheap but never become customers, the campaign is usually optimised for form fills rather than the people who buy. We audit the tracking, forms and audiences, look at what the leads turned into, and rebuild around the ones worth having. Our [Meta ads account recovery](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads-account-recovery/) page explains the process. **Am I locked into a contract?** No. We work month to month and you can pause or cancel with 30 days notice. Facebook campaigns do need a few months of data to show what they can do, and if you would rather commit to a fixed term we can usually offer a better rate for it. That is your choice, not a condition. ## Other Paid Ads Services [View all Paid Ads services](https://www.lucidmedia.co.nz/services/paid-ads/) ### [Google Ads](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) We're a Google Ads (AdWords) management company for New Zealand businesses. ### [Meta Ads](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) Facebook and Instagram are where your customers already spend their time. ### [LinkedIn Ads](https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/) LinkedIn is where B2B decisions happen. ### [Ads Strategy](https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/) Successful advertising starts before the first dollar is spent. ## Ready to get more enquiries from Facebook? get your free strategy session. Tell us about your ads and we'll show you how we can help you get more enquiries from Facebook. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)