# Start your paid advertising with a winning strategy Source: https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/ Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/paid-ads/ads-strategy/#booking) [View All Paid Ads Services](https://www.lucidmedia.co.nz/services/paid-ads/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Launching campaigns without a plan Jumping straight into ad platforms without research means wrong targeting, wasted budget, and campaigns that underperform from day one. ### Not knowing which platform to invest in Google, Meta, LinkedIn and the rest all want your budget. Picking the wrong one means months of spend with little to show for it. ### Budget spread too thin across channels Trying to be everywhere at once with a limited budget means no channel gets enough spend to produce meaningful data, let alone results. ### No conversion tracking in place Without tracking set up before launch, you can't measure results, and every optimisation decision becomes a guess. Years of paid media across Google, Meta and LinkedIn 7+ Client revenue from leads and sales $1M+ Campaigns launch with conversion tracking 100% ## What's included Here's what the work covers. 01 ### Market Research Know what your competitors are running and where the gaps are 02 ### Channel Selection Choose the right platforms for your audience 03 ### Budget Planning Put your budget where it earns the most 04 ### Campaign Architecture Account structure built to scale without rebuilds ## What You Get A clear roadmap before any money is spent on ads Confident channel selection backed by competitor and audience research Proper conversion tracking and analytics from day one Budget allocation that maximises impact for your specific market ## Our Approach A solid strategy is the difference between paid advertising that works and paid advertising that quietly wastes money. Before we spend a dollar of your budget, we research your market, analyse your competitors and map the customer journey, so we know where and how to reach your audience before anything goes live. The strategy covers channel selection, budget allocation, audience targeting, campaign structure and conversion tracking setup. For New Zealand businesses, that often means local search volumes, seasonal patterns and competitive dynamics that do not behave like the bigger markets overseas. You get a documented plan to review and approve first. Already running ads? We audit existing accounts too. Audits uncover wasted spend, missed opportunities and structural issues holding campaigns back. Starting fresh or fixing what is broken, strategy first means the budget works harder from the start. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Ads Strategy? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of paid ads strategy & setup. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. Free download ## Launching Google Ads? Run this first 23 checks to set up before you spend a dollar: tracking, structure, keywords, negatives and landing pages. [Get the free checklist](https://www.lucidmedia.co.nz/resources/google-ads-launch-checklist/) Free PDF, 10 pages ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Transport · New Zealand ### [Trekway Shuttle: 28% of ad visitors now request a quote](https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/) A new website, rebuilt tracking and one campaign built around quote requests 400+ Quote requests Read case study → Real Estate · New Zealand ### [Austar Property Services: 66% lower cost per appraisal lead](https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/) Paul reports a 66% reduction in CPA and improved lead quality 66% Lower cost per appraisal lead Read case study → Automotive · New Zealand ### [Turbo & Diesel: 60 workshop leads a month at $22.71 each](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/) A steady flow of calls and enquiries from Google Ads for a Hamilton specialist workshop 60 workshop leads a month Read case study → Finance · New Zealand ### [Vehicle finance broker: 120 finance applications in eight weeks](https://www.lucidmedia.co.nz/case-studies/vehicle-finance-meta-ads/) Repayment-led Meta ads that turned scrolling into pre-approval applications 120 Finance applications Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Paid Ads Services [View all](https://www.lucidmedia.co.nz/services/paid-ads/) ### [Google Ads](https://www.lucidmedia.co.nz/services/paid-ads/google-ads/) We're a Google Ads (AdWords) management company for New Zealand businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract. ### [Meta Ads](https://www.lucidmedia.co.nz/services/paid-ads/meta-ads/) Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back. ### [LinkedIn Ads](https://www.lucidmedia.co.nz/services/paid-ads/linkedin-ads/) LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads. ### [Retargeting](https://www.lucidmedia.co.nz/services/paid-ads/retargeting/) Most visitors leave without converting, and most never come back on their own. Retargeting keeps your business in front of the people who already showed interest, so you're there when they're ready to buy. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is included in a paid ads strategy?** A documented plan covering competitor advertising analysis, audience research, channel recommendations, budget allocation, campaign structure, targeting approach and conversion tracking requirements. You review and approve it before any campaign goes live. We also include projected performance benchmarks for your industry, so you know what realistic results look like before you spend, rather than finding out afterwards. **How do you choose which platforms to use?** We look at where your target audience spends their time, your business type (B2B vs B2C), your budget and your objectives. A tradesperson targeting Auckland homeowners usually belongs on Google Search. A SaaS company selling to finance teams probably starts on LinkedIn. Most businesses benefit from more than one channel eventually, but we usually recommend starting with one or two, proving the return, then expanding, rather than spreading budget so thin that nothing gets enough data to work. **Do I need strategy if I already know I want Google Ads?** Yes. Strategy within a platform matters as much as choosing the platform. How you structure campaigns, group keywords, split budget between brand and non-brand terms, and set up conversion tracking all shape your results. Some of the biggest cost-per-lead improvements we've made came from restructuring existing campaigns rather than adding budget. Paying for strategy before paying for clicks is how you make sure the clicks were worth paying for. **Can you audit my existing campaigns?** Yes. Our paid advertising audits review account structure, keyword targeting, ad copy, landing pages, conversion tracking and budget allocation, and you get a detailed report with recommendations ranked by potential impact. Plenty of New Zealand businesses come to us after running campaigns themselves or with another agency, and the audit usually finds more room for improvement than they expected. The audit fee is credited toward management if you proceed with us. **How much does a paid ads strategy cost?** Lucid Media doesn't publish fixed strategy pricing. Strategy and setup engagements are custom-scoped and quoted after a discovery call, with pricing depending on the number of channels, research depth, tracking complexity and campaign build scope. For businesses that move into ongoing management with us, the strategy fee is often partially credited toward the first month. Strategy pays for itself by avoiding wasted spend during the critical early weeks of a campaign. **How long does the strategy process take?** Typically 2-3 weeks from kickoff to delivery, depending on the complexity of your market and how many channels we're evaluating. That covers a discovery session with your team, competitor research, audience analysis and the strategy document itself. We don't rush this phase. The quality of the upfront research directly determines how well your campaigns perform once they're live, and redoing strategy mid-campaign costs far more than doing it properly once. **Do you set up conversion tracking as part of the strategy?** Yes, conversion tracking setup is included in every strategy engagement. We implement Google Tag Manager, configure conversion events across the relevant platforms, and test everything before campaigns launch. Tracking is non-negotiable: without it you can't measure results or make a single informed optimisation decision. We also set up Google Analytics 4 goals and connect your CRM where possible, so you can follow the journey from click to customer. **What if I already have a strategy and just need execution?** Happily, though we'll flag any gaps we spot during onboarding. In our experience, most existing strategies benefit from at least a light refresh to account for current platform features, competitor activity and market conditions. If your strategy is solid, we'll confirm it and get to work building campaigns. If we see ways to improve it, we'll share our reasoning before proceeding, and the call stays yours. ## Ready to build a paid ads plan that works? get your free strategy session. Tell us about your strategy and we'll show you how we can help you build a paid ads plan that works. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)