# One codebase, two platforms Source: https://www.lucidmedia.co.nz/services/mobile-development/cross-platform-apps/ Reach iOS and Android users efficiently with cross-platform development. We use React Native and Flutter to build high-quality apps with shared code. [Book Free Strategy Call](https://www.lucidmedia.co.nz/services/mobile-development/cross-platform-apps/#booking) [View All Mobile Development Services](https://www.lucidmedia.co.nz/services/mobile-development/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Budget does not stretch to two separate native apps Building and maintaining separate iOS and Android codebases doubles your development and ongoing maintenance costs. ### Need to launch on both platforms quickly Your timeline requires reaching iOS and Android users simultaneously, and sequential native builds would take too long. ### Maintaining feature parity across platforms is painful Every new feature has to be built twice, and the iOS and Android versions keep drifting out of sync. ### Web developers on your team but no native mobile expertise Your existing team knows JavaScript and React, but hiring dedicated iOS and Android specialists is not feasible. Codebase for iOS and Android 1 Code reuse across iOS and Android 80-90% Frameworks we build with: React Native & Flutter 2 ## What's included Here's what the work covers. 01 ### Shared Codebase Up to 90% code reuse between iOS and Android 02 ### Native Performance Near-native performance with platform-specific optimisations 03 ### Faster Development Reduced time-to-market compared to separate native apps 04 ### Cost Effective Lower development and maintenance costs ## What You Get One codebase that runs on both iOS and Android Faster time to market on both platforms simultaneously Lower development and maintenance costs long term Near-native performance for the vast majority of app types ## Our Approach Cross-platform development lets you build a single app that runs on both iOS and Android, sharing the majority of the codebase between platforms. Using frameworks like React Native and Flutter, we deliver apps with near-native performance at a significantly lower cost than building and maintaining two separate native apps. The technology has matured considerably. React Native and Flutter now support the full range of native device features including cameras, push notifications, GPS, biometrics, and platform-specific UI elements. For most app categories, cross-platform delivers an experience indistinguishable from fully native development. For New Zealand businesses that need to reach both iOS and Android users, cross-platform is often the pragmatic choice. It lets you launch on both platforms simultaneously, maintain feature parity easily, and keep ongoing maintenance costs manageable. We help you decide between React Native and Flutter based on your project requirements, team skills, and long-term plans. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Cross-Platform? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of cross-platform app development. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Real Estate ### [AT Realty: instant commission figures in front of vendors](https://www.lucidmedia.co.nz/case-studies/ray-white-commission-app/) Agents no longer do maths in front of vendors during a pitch Mobile App Development + UI/UX Design Read case study → E-commerce ### [TSB Living: refunds handled in one system instead of spreadsheets](https://www.lucidmedia.co.nz/case-studies/tsb-living-refund-system/) No more copying refund details between spreadsheet tabs by hand 80% Faster Processing Read case study → E-commerce ### [Five tracking systems unified into one portal for TSB Living](https://www.lucidmedia.co.nz/case-studies/tsb-living-multi-carrier-tracking/) Customers no longer need to guess which carrier has their order 5 Tracking systems unified behind one search box Read case study → Technology ### [PlastiCard: a full rebuild with feature parity on iOS 26](https://www.lucidmedia.co.nz/case-studies/plasticard-app-upgrade/) A faster, more reliable way for customers to order custom ID cards Mobile App Development + React Native Upgrade Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Mobile Development Services [View all](https://www.lucidmedia.co.nz/services/mobile-development/) ### [iOS Apps](https://www.lucidmedia.co.nz/services/mobile-development/ios-app-development/) iPhone and iPad apps built in Flutter or React Native. They use the Apple features your app needs, such as Face ID, Apple Pay and push notifications, and the same codebase can ship to Android when you are ready. ### [Android Apps](https://www.lucidmedia.co.nz/services/mobile-development/android-app-development/) Reach Android users with an app built in Flutter or React Native. One codebase covers Android phones and tablets, and the same app can ship to iPhone when you are ready. ### [App Support](https://www.lucidmedia.co.nz/services/mobile-development/app-maintenance/) Mobile apps need ongoing care. We provide maintenance and support services to keep your iOS and Android apps secure, up-to-date, and performing optimally. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **React Native or Flutter: which should I choose?** Both are excellent frameworks with different strengths. React Native is ideal if your team has web developers with JavaScript and React experience, as the skills transfer directly. Flutter offers slightly better performance, a more consistent visual appearance across platforms, and a growing ecosystem of packages. We recommend the best fit based on your project requirements, your team existing skills, and your long-term plans. For most New Zealand businesses building their first app, both frameworks will deliver an excellent result. **Is cross-platform performance really as good as native?** For the vast majority of apps, cross-platform performance is indistinguishable from native. React Native and Flutter both compile to native code and deliver smooth animations, fast load times, and responsive interactions. The only scenarios where native development offers a meaningful advantage are apps with very heavy 3D graphics, complex real-time video processing, or deeply integrated hardware features. For business apps, utility apps, ecommerce apps, and social apps, cross-platform delivers full native-quality performance at a lower cost. **Can cross-platform apps access native device features?** Yes, both React Native and Flutter provide access to camera, GPS, push notifications, biometrics (Face ID and fingerprint), local storage, Bluetooth, and most other native device features through plugins and native bridges. If a specific feature is not available through an existing plugin, we can write custom native modules that bridge the gap. This means you get the cost efficiency of a shared codebase without sacrificing access to the platform capabilities your app needs. **How do app updates work with cross-platform apps?** Cross-platform apps built with React Native can use over-the-air (OTA) update services like CodePush to push certain changes directly to users without going through App Store or Play Store review. This is valuable for quick bug fixes and minor UI updates. For larger feature changes, the standard store review process still applies. Flutter apps follow the standard store submission process for all updates. In both cases, the single codebase means you only need to make changes once rather than updating two separate native apps. **How much does cross-platform app development cost?** Cross-platform development typically costs up to ~40% less than building separate native iOS and Android apps (industry estimates), because you are writing one codebase instead of two. The exact cost depends on your app complexity, features, and design requirements. You also save on ongoing maintenance since updates only need to be made once. For New Zealand businesses with limited budgets that need to reach both platforms, cross-platform development is often the most pragmatic approach, delivering quality apps on both iOS and Android without doubling the investment. **Are there any downsides to cross-platform development?** The main trade-offs are that some highly platform-specific features may require additional work through native modules, and the app might not feel quite as "native" in its micro-interactions compared to a platform-specific build. However, for the vast majority of apps, these differences are imperceptible to users. The frameworks have matured significantly, and companies like Meta, Google, BMW, and Alibaba use cross-platform technology for production apps serving millions of users. The cost and time savings usually far outweigh any minor trade-offs. **Can you convert my existing native app to cross-platform?** Yes, we can rebuild an existing native iOS or Android app using React Native or Flutter to create a single codebase that serves both platforms going forward. This is a strategic decision that makes sense when you are spending significant time and money maintaining two separate codebases, or when feature parity between your iOS and Android apps has become difficult to maintain. We assess your current app, advise on whether migration is worthwhile, and if so, build the cross-platform version while preserving all existing functionality. **How does cross-platform development integrate with our existing backend?** Cross-platform apps connect to your existing backend and APIs exactly the same way native apps do, through standard HTTP requests, WebSocket connections, and third-party SDKs. If you already have a backend serving a web application or one native app, the cross-platform app can use the same APIs without modification. If you need a new backend, we can build one alongside the app. We also integrate with common backend-as-a-service platforms like Firebase and Supabase, which can reduce backend development costs significantly for many app types. ## Ready to build for both platforms at once? get your free strategy session. Tell us about your cross-platform app and we'll show you how we can help you build for both platforms at once. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)