# Google Ads management service that turns clicks into customers Source: https://www.lucidmedia.co.nz/services/google-ads-specialist/ Most businesses lose money on Google Ads because campaigns are set up wrong, targeting the wrong people, or bleeding budget on irrelevant clicks. We manage your campaigns so every dollar works harder and brings in customers who are ready to buy. [Get Your Free Ads Audit](https://www.lucidmedia.co.nz/services/google-ads-specialist/#booking) [View Our Results](https://www.lucidmedia.co.nz/case-studies/) ## What our Google Ads management includes Everything you need to run profitable Google Ads campaigns, managed by a specialist who knows how to get results. ### Campaign Strategy We build a custom strategy around your goals, whether that's more phone calls, form submissions, or online sales. ### Keyword Research We find the search terms your customers actually use and cut the ones that waste your budget. ### Ad Copywriting Ads that stand out in search results, speak to your audience, and get clicks from the right people. ### Bid Management Smart bidding that maximises your return. We adjust bids daily based on performance data. ### Conversion Tracking Know exactly which ads bring in customers. We set up proper tracking so you can see real ROI. ### Landing Page Recommendations Sending traffic to the wrong page kills conversions. We make sure your landing pages match your ads. ## What you get with a dedicated Google Ads specialist Running Google Ads without a specialist is like throwing darts blindfolded. You might hit something, but you'll waste a lot of money along the way. We've managed hundreds of thousands of dollars in ad spend across dozens of industries. That experience means we know what works, what doesn't, and how to get the most from every dollar in your budget. ### What this means for you Lower cost per lead Stop paying for clicks that never convert. We focus your budget on the keywords and audiences that actually bring in customers. More qualified leads Better targeting means the people clicking your ads are ready to buy, not just browsing. Clear reporting You always know how your campaigns are performing and what you're getting for your investment. Save time Managing Google Ads properly takes hours every week. We handle it so you can focus on running your business. ## How it works A clear four-step process from audit to ongoing optimisation. You always know what's happening with your campaigns. 01 ### Audit Your Account We review your existing campaigns (or competitors) to find where money is being wasted and where the opportunities are. 02 ### Build Your Strategy Based on your goals and budget, we create a campaign structure designed to bring in qualified leads at the lowest cost. 03 ### Launch Campaigns We build and launch your campaigns with the right targeting, ad copy, and bidding strategy from day one. 04 ### Optimise & Report Ongoing management means your campaigns get better every week. You get clear reports showing what you're getting for your money. ## Real Results for Real Businesses See what we have achieved for businesses like yours. Transport · New Zealand ### [Trekway Shuttle: 28% of ad visitors now request a quote](https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/) A new website, rebuilt tracking and one campaign built around quote requests 400+ Quote requests Read case study → Real Estate · New Zealand ### [Austar Property Services: 66% lower cost per appraisal lead](https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/) Paul reports a 66% reduction in CPA and improved lead quality 66% Lower cost per appraisal lead Read case study → Automotive · New Zealand ### [Turbo & Diesel: 60 workshop leads a month at $22.71 each](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/) A steady flow of calls and enquiries from Google Ads for a Hamilton specialist workshop 60 workshop leads a month Read case study → Finance · New Zealand ### [Vehicle finance broker: 120 finance applications in eight weeks](https://www.lucidmedia.co.nz/case-studies/vehicle-finance-meta-ads/) Repayment-led Meta ads that turned scrolling into pre-approval applications 120 Finance applications Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **How much should I spend on Google Ads?** It depends on your industry and goals. Most of our clients start with $1,000-$3,000/month in ad spend. We'll recommend a budget based on your target keywords, competition, and what it costs to acquire a customer in your industry. The key is spending enough to gather useful data, then optimising from there. **How quickly will I see results from Google Ads?** You can start getting clicks and leads within the first week. However, it typically takes 2-4 weeks to gather enough data to optimise campaigns properly. By month two, you should see a clear picture of performance. Google Ads is one of the fastest channels for generating leads because you're reaching people who are actively searching for what you offer. **What's the difference between this and your paid ads service?** Our paid ads service covers strategy across multiple platforms including Meta and Google. This specialist service is for businesses that want dedicated, hands-on Google Ads management with deeper optimisation, more frequent adjustments, and detailed reporting focused purely on Google. **Do I need a big budget to start with Google Ads?** No. We can work with smaller budgets by focusing on high-intent keywords that are more likely to convert. It's better to start with a focused campaign that targets your best opportunities than to spread a big budget too thin. **Will you manage my existing Google Ads account?** Yes. We'll audit your current account, identify what's working and what isn't, and take over management. You keep full ownership of your account and all data. If you don't have an account yet, we'll set one up for you. **How do you measure success?** We track the metrics that matter to your business: cost per lead, conversion rate, return on ad spend (ROAS), and total leads or sales generated. You get monthly reports that show exactly what you're getting for your investment. ## Ready for Google Ads That Actually Generate Leads? Tell us about your business and we'll show you how we can improve your Google Ads performance. Free audit, no pressure. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)