# Automate your marketing for scalable growth Source: https://www.lucidmedia.co.nz/services/funnel-building/marketing-automation/ Stop manually following up with every lead. We set up marketing automation that responds the moment someone shows interest, then keeps nurturing them toward a purchase while your team gets on with higher-value work. [Book Free Strategy Call](https://www.lucidmedia.co.nz/services/funnel-building/marketing-automation/#booking) [View All Funnel Building Services](https://www.lucidmedia.co.nz/services/funnel-building/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Manually sending follow-up emails one at a time Your team spends hours every week writing individual follow-up emails instead of closing deals. ### Leads going cold because follow-up is too slow By the time someone follows up, the prospect has moved on or picked the competitor who replied first. ### No idea which leads are ready to buy Every lead gets identical treatment because nothing tells you which prospects are actually engaged. ### Customer onboarding is inconsistent New customers get a different experience depending on who handles their account, with missed steps and shaky first impressions. Client revenue generated $1M+ Automated lead follow-up 24/7 Average automated email open rate ~30% ## What's included Here's what the work covers. 01 ### Email Sequences Nurture emails that keep working long after you hit send 02 ### Behavioural Triggers The right message, sent when a prospect's actions call for it 03 ### Lead Scoring Know which leads are ready for a sales call 04 ### CRM Integration Clean handoff from marketing into your sales process ## What You Get Every new lead gets an instant response, day or night Automated nurture that moves prospects toward purchase Lead scoring that tells sales exactly who to call first Onboarding that gives every customer the same strong start ## Our Approach Marketing automation delivers the right message to the right person at the right time, without anyone manually managing the touchpoints. We set up automated email sequences, behavioural triggers, and lead scoring that keep your pipeline moving while your team focuses on the work that needs a human. The difference between automation that works and automation that annoys is relevance. We build sequences that respond to what each prospect actually does: visiting a pricing page, downloading a resource, abandoning a cart. Behaviour-based messages feel helpful rather than spammy, because they arrive when the prospect is already thinking about the problem. For New Zealand businesses, we configure platforms like ActiveCampaign, HubSpot, and Klaviyo to match your sales process and team size. Whether you need a simple welcome sequence or multi-branch workflows with lead scoring and CRM integration, we build systems that scale with you. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Automation? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of marketing automation setup. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Finance · New Zealand ### [Fundmaster: 3.5x more enquiries becoming applications](https://www.lucidmedia.co.nz/case-studies/fundmaster-landing-pages/) Fewer enquiries, better ones, and the same number of applications out the other end 3.5x More enquiries becoming applications Read case study → Finance ### [Fundmaster: a first home buyer funnel converting at 10.44%](https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/) Advisors now spend their time with buyers who are ready to talk 10.44% Conversion Rate Read case study → Professional Services ### [Taxmates: tax leads at $15.23 from a lead magnet](https://www.lucidmedia.co.nz/case-studies/taxmates-ghl-funnel/) Replacing referral guesswork with a steady, predictable pipeline $15.23 Cost Per Lead Read case study → Finance ### [Lendy: a landing page for every loan product](https://www.lucidmedia.co.nz/case-studies/lendy-landing-pages/) Every campaign now leads to an experience that matches the search Funnel Building + Landing Page Design Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Funnel Building Services [View all](https://www.lucidmedia.co.nz/services/funnel-building/) ### [Sales Funnels](https://www.lucidmedia.co.nz/services/funnel-building/sales-funnel/) Most leads don't buy on first contact. We build sales funnels that do the follow-up for you, moving prospects from first click to paying customer through a system you can measure at every stage. ### [Lead Gen](https://www.lucidmedia.co.nz/services/funnel-building/lead-generation/) Stop relying on referrals to fill the pipeline. We build lead generation funnels with lead magnets your ideal customers actually want, so your list grows with people worth talking to. ### [Landing Pages](https://www.lucidmedia.co.nz/services/funnel-building/landing-pages/) Sending ad traffic to your homepage wastes money. We design and build dedicated landing pages that match your campaign message and give every visitor one clear next step. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What marketing automation platforms do you work with?** We work with ActiveCampaign, HubSpot, Mailchimp, Klaviyo, and other leading platforms, depending on your needs and budget. Each suits a different kind of business: ActiveCampaign for service businesses with complex sales processes, Klaviyo purpose-built for ecommerce, and HubSpot if you want CRM and marketing in one place. We're platform-agnostic, so the recommendation comes from your requirements rather than a reseller deal. We help you choose, then handle the entire setup. **What types of marketing tasks can be automated?** Welcome sequences, lead nurture emails, abandoned cart recovery, re-engagement campaigns, customer onboarding, appointment reminders, review requests, and birthday messages can all run automatically. The rule of thumb: if a task follows a predictable pattern or is triggered by a specific customer action, it can probably be automated. We map your customer journey to identify every touchpoint where automation saves time and improves consistency. **Will automated emails feel impersonal to my customers?** Not when it's done well. The misconception is that automation means generic, robotic messaging. Good automation uses personalisation (the recipient's name, their interests, their past purchases), segmentation (different messages for different audience groups), and sensible timing to feel genuinely helpful. We write every email in your brand voice, and we only send messages that add value. Your customers should feel looked after, not processed. **How do you measure whether automation is working?** We track everything from email-level data, such as open and click rates, through to business outcomes like conversions and revenue attributed to automated campaigns. That layered measurement tells you not just whether people read your emails, but whether the automation is actually producing sales and leads. You get regular reports, and we keep optimising: testing subject lines, send timing, and content against real performance data. **How much does marketing automation setup cost?** Cost depends on the complexity of your automation, the platform you choose, and the number of sequences being built. A basic welcome and nurture setup costs less than a full system with multiple branches, lead scoring, and CRM integration. Platform licensing fees are separate, ranging from free tiers on Mailchimp to monthly subscriptions on ActiveCampaign or HubSpot. We scope and quote every engagement individually after a free discovery call, with a clear breakdown covering setup, copywriting, and testing. **How long does it take to set up marketing automation?** A basic setup with 2 to 3 sequences takes 2 to 3 weeks. Comprehensive implementations with multiple sequences, lead scoring, CRM integration, and complex branching logic typically take 4 to 8 weeks, covering strategy, copywriting, technical setup, and testing. We don't rush the copywriting stage. The quality of your email content is the single biggest factor in whether automation drives results or just adds noise to inboxes. **Can I manage automations myself after setup?** Yes, we build automations with self-management in mind. After setup, you get training and documentation so your team can monitor performance, make adjustments, and create simple new automations independently. For more complex changes or new sequence development, we offer ongoing support retainers. Many New Zealand businesses start with full setup support and take over the day-to-day as their team gets comfortable with the platform. **How does marketing automation integrate with our CRM?** Connecting marketing automation to your CRM puts marketing activity and sales data in one system. When a lead reaches a certain engagement score or takes a specific action, they're automatically created or updated in your CRM and assigned to a salesperson. Sales outcomes feed back the other way, triggering post-sale sequences or stopping nurture campaigns for closed deals. We set up these integrations for HubSpot, Pipedrive, and Salesforce, giving you one view of every customer relationship. ## Ready to put your follow-up on autopilot? get your free strategy session. Tell us about your automation setup and we'll show you how we can help you put your follow-up on autopilot. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)