# Websites and funnels built to generate leads Source: https://www.lucidmedia.co.nz/services/funnel-building/lead-generation/ Stop relying on referrals to fill the pipeline. We build lead generation funnels with lead magnets your ideal customers actually want, so your list grows with people worth talking to. [Book Free Strategy Call](https://www.lucidmedia.co.nz/services/funnel-building/lead-generation/#booking) [View All Funnel Building Services](https://www.lucidmedia.co.nz/services/funnel-building/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### No consistent way to attract new prospects Word of mouth and referrals keep you going, but they're unpredictable and hard to scale when you need more leads. ### Website visitors leave without giving you their details Visitors come and go by the thousand, and you have no mechanism to capture their details for follow-up. ### Leads are unqualified and waste sales time Your forms attract tyre-kickers who aren't ready to buy, and your team burns hours on low-quality prospects. ### No nurture process for leads who are not ready yet Prospects who need more time get forgotten, because nothing automated keeps you on their radar. Qualified leads not ready to buy 50% Typical opt-in conversion rate 10-15% Larger purchases from nurtured leads 47% ## What's included Here's what the work covers. 01 ### Lead Magnet Creation Free resources your ideal customers genuinely want 02 ### Opt-In Page Design Focused pages with one job: capture the lead 03 ### Lead Qualification Scoring and segmentation so sales knows who to call first 04 ### Nurture Automation Email sequences that warm leads up while you work ## What You Get A growing list of prospects who've raised their hand Lead magnets matched to your ideal customer, not just anyone Automated qualification that puts hot leads in front of sales first Nurture sequences that turn cold leads into warm conversations ## Our Approach Lead generation funnels fix the problem of waiting for enquiries. They give you a proactive system for building a list of prospects who have raised their hand and shown interest in what you sell. The trade is simple: something genuinely valuable from you, contact details from them. We help you develop lead magnets your target audience actually wants, whether that's a practical guide, a calculator, a checklist, or a free assessment. The opt-in page is built to convert, and the follow-up sequence keeps delivering value while it builds the case for your paid offering. For New Zealand service businesses, this is where lead generation earns its keep. Most of your market isn't ready to buy today. A funnel lets you build the relationship now, so when the time comes to choose a provider, you're already the trusted expert in their inbox. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Lead Gen? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of lead generation funnels. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Real results from real campaigns See what we have achieved for businesses like yours, with real outcomes we can point to. Finance · New Zealand ### [Fundmaster: 3.5x more enquiries becoming applications](https://www.lucidmedia.co.nz/case-studies/fundmaster-landing-pages/) Fewer enquiries, better ones, and the same number of applications out the other end 3.5x More enquiries becoming applications Read case study → Finance ### [Fundmaster: a first home buyer funnel converting at 10.44%](https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/) Advisors now spend their time with buyers who are ready to talk 10.44% Conversion Rate Read case study → Professional Services ### [Taxmates: tax leads at $15.23 from a lead magnet](https://www.lucidmedia.co.nz/case-studies/taxmates-ghl-funnel/) Replacing referral guesswork with a steady, predictable pipeline $15.23 Cost Per Lead Read case study → Finance ### [Lendy: a landing page for every loan product](https://www.lucidmedia.co.nz/case-studies/lendy-landing-pages/) Every campaign now leads to an experience that matches the search Funnel Building + Landing Page Design Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## Other Funnel Building Services [View all](https://www.lucidmedia.co.nz/services/funnel-building/) ### [Sales Funnels](https://www.lucidmedia.co.nz/services/funnel-building/sales-funnel/) Most leads don't buy on first contact. We build sales funnels that do the follow-up for you, moving prospects from first click to paying customer through a system you can measure at every stage. ### [Landing Pages](https://www.lucidmedia.co.nz/services/funnel-building/landing-pages/) Sending ad traffic to your homepage wastes money. We design and build dedicated landing pages that match your campaign message and give every visitor one clear next step. ### [Automation](https://www.lucidmedia.co.nz/services/funnel-building/marketing-automation/) Stop manually following up with every lead. We set up marketing automation that responds the moment someone shows interest, then keeps nurturing them toward a purchase while your team gets on with higher-value work. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What makes a website good at generating leads?** Most business websites are built to look good and explain the business. A lead generation website is built around the next step. Every important page has one clear action, the offer is specific enough to be worth an enquiry, forms ask only for what you need to follow up, and the phone number and booking link are easy to reach on a phone. Every form submission and call is tracked, so you can see which page, ad or search produced each lead and put more into what works. If your current site gets visitors but few enquiries, we can rebuild the key pages around this or add focused landing pages alongside it. **What is a lead magnet?** A lead magnet is a free resource you offer in exchange for a prospect's contact details, usually their email address. Good ones solve a specific problem for your target audience: guides, checklists, templates, calculators, webinars. The test isn't how many people download it, it's who downloads it. A lead magnet closely tied to what you actually sell attracts genuine potential customers; a generic one builds a list of people who will never spend a dollar with you. **What lead magnets work best for New Zealand businesses?** Practical resources that save time or solve an immediate problem consistently outperform generic content. For B2B service businesses, templates, checklists, and industry-specific guides work well because they prove your expertise while giving the prospect something immediately useful. The format matters less than the fit. We develop lead magnets that lead naturally to your paid product or service, so the people who opt in are pre-qualified as potential customers rather than freebie collectors. **How do you qualify leads?** We qualify leads using progressive profiling, behaviour tracking, and strategic questions that segment people by interest and fit. Progressive profiling gathers information over time through follow-up interactions instead of demanding everything upfront. Behaviour tracking watches which emails they open, which links they click, and which pages they visit, revealing how engaged they are and what they care about. The result is a sales team that knows who to call first and what to talk about when they do. **Do leads actually convert into customers?** Yes, with the right nurture strategy behind them. In the Annuitas Group's study, nurtured leads made purchases 47% larger than non-nurtured leads. The difference is the follow-up: an email sequence that delivers value, builds trust, and makes the case for your product or service over time. We build the complete system, from opt-in through to purchase, rather than collecting email addresses and hoping for the best. **How much does a lead generation funnel cost?** Pricing depends on the complexity of the lead magnet, the number of opt-in pages, and the length of the nurture sequence. A basic funnel with one lead magnet, one opt-in page, and a five-email sequence costs less than a system with multiple magnets, segmented sequences, and lead scoring. We scope the project after understanding your goals and quote a fixed fee, so there are no surprises partway through the build. **How many leads can I expect to generate?** Lead volume comes down to two numbers: the traffic you send to your opt-in pages and the rate at which it converts. Benchmarks from GetResponse and Unbounce put a well-designed opt-in page at roughly 10 to 15% of visitors, so 1,000 visitors a month would mean 100 to 150 new leads. We work on both sides of that equation: improving the conversion rate and finding the traffic channels that are most cost-effective in the New Zealand market. **What happens after someone opts in?** They receive the lead magnet immediately, then enter an automated email sequence built to earn trust and move them toward your paid offering. The sequence usually runs over 2 to 4 weeks, delivering something useful in each email while gradually introducing your product or service as the obvious next step. We also set up behaviour-based triggers, so a lead who clicks your pricing link or visits a key page is fast-tracked to your sales team while their interest is high. **Can lead generation funnels work with my existing website?** Yes. Lead generation funnels integrate with your existing website or run as standalone pages. We often add opt-in points to your highest-traffic pages, such as blog posts and service pages, to capture visitors who are already engaged with your content. The email sequences and automation run through your marketing platform, independent of your website technology, which means you can start generating leads without rebuilding your site. ## Ready to start building your prospect list? get your free strategy session. Tell us about your lead gen funnel and we'll show you how we can help you start building your prospect list. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)