# Build a Sales Funnel That Generates Leads on Autopilot Source: https://www.lucidmedia.co.nz/services/funnel-building/ Your website gets visitors but they leave without buying. A sales funnel gives them one clear path from interest to purchase, with automated follow-up that converts while you sleep. [Book Free Strategy Call](https://www.lucidmedia.co.nz/services/funnel-building/#booking) [Funnel Types](https://www.lucidmedia.co.nz/services/funnel-building/#funnel-types) Trusted by businesses since 2018 ![TSB Living](https://www.lucidmedia.co.nz/_assets/tsb-living.BC-gWiE5_xCwAu.webp) ![Indus Mortgages](https://www.lucidmedia.co.nz/_assets/indus-mortgages.DcGK8D65_1Jf1sf.webp) ![Cheeky Chapati](https://www.lucidmedia.co.nz/_assets/cheeky-chapati.B-9bb6dS_IIv3w.webp) ![GB Mech Tech](https://www.lucidmedia.co.nz/_assets/gb-mechtech.DgQkAw0h_2tnAp0.webp) ![House of Lasers](https://www.lucidmedia.co.nz/_assets/house-of-lasers.B97yohyS_djSo4.webp) ![Lendy](https://www.lucidmedia.co.nz/_assets/lendy.VMU0R8Pf_ZPra7z.webp) ![Ray White Austar Property Services](https://www.lucidmedia.co.nz/_assets/raywhite-aps.iMdlVX2x_1RpTnk.webp) ![The Cookie Collective](https://www.lucidmedia.co.nz/_assets/cookie-collective.BV3WqqaY_Z1mjHwP.webp) ![Tactics Bar](https://www.lucidmedia.co.nz/_assets/tactics-bar.DoIPMEWf_oxbm9.webp) ![Finance World](https://www.lucidmedia.co.nz/_assets/finance-world.Hvt-0LfA_OK2T4.webp) ![Data Cal](https://www.lucidmedia.co.nz/_assets/datacal.c-bEwZ2L_Z1qb8pE.webp) ![Associated Plastics](https://www.lucidmedia.co.nz/_assets/associated-plastics.CHSQFqN__Z1kwC2X.webp) ![Ray White A T Realty](https://www.lucidmedia.co.nz/_assets/raywhite-at-realty.BGH5caL1_Z24t5eO.webp) ![Manga Freight](https://www.lucidmedia.co.nz/_assets/manga-freight.Bt4Ny1YT_UVgJC.webp) ![FeeFunders](https://www.lucidmedia.co.nz/_assets/feefunders.CQBWbKOM_Z1BHQzz.webp) ![Ceebs](https://www.lucidmedia.co.nz/_assets/ceebs.4XcSfzXj_1Idj5t.webp) ![Professional Financial Solutions](https://www.lucidmedia.co.nz/_assets/professional-financial.R64DXxnm_Z1EN1lx.webp) ![Fundmaster](https://www.lucidmedia.co.nz/_assets/fundmaster.hW8eab_q_ZAof0F.webp) ## Why most small business websites lose leads Websites give visitors too many options. Funnels give them one path to conversion. ### Website visitors leave without buying Your website has too many options. Funnels give one clear path to conversion. ### No way to follow up with leads Most visitors are not ready to buy today. Without automated follow-up, you lose them forever. ### Leads are unpredictable Some months good, some months nothing. Funnels create consistent, repeatable lead flow. ### Customers only buy once No upsells or follow-up offers means you leave money on the table with every sale. The Key Difference ## Sales funnel vs website: why funnels convert more customers A website is like a brochure. A funnel is like a salesperson that works 24/7. Here's why that matters for your business. ### Traditional Website Multiple paths, scattered attention 1. Visitor arrives 2. Home About Services Blog Contact FAQ 3. About 95% leave without converting - Navigation overload - Too many links and pages compete for attention - No clear path - Visitors choose their own journey (usually the exit) - One chance only - If they leave, they're gone forever - No follow-up - You can't contact visitors who didn't convert 5.13% average website conversion rate across 13 industries ([Ruler Analytics](https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/)) Recommended ### Sales Funnel One path, focused conversion 1. Visitor arrives 2. Landing Page (1 offer) 3. Thank You + Offer 4. Email Sequence (5-7 emails) 5. Customer / Booking - Single focus - One page, one goal, no distractions - Guided journey - You control the path from stranger to customer - Capture leads - Get their email even if they don't buy today - Automated follow-up - Emails nurture leads until they're ready to buy 10.44% conversion rate on the [funnel we built for Fundmaster](https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/) ### Let's do the math Send 1,000 visitors to a typical website About 51 leads At the 5.13% cross-industry average Send 1,000 visitors to a funnel like Fundmaster's About 104 leads At the 10.44% that funnel converts Same traffic. Same ad spend. About twice the leads, and every one of them followed up automatically. [Book Free Strategy Call](https://www.lucidmedia.co.nz/services/funnel-building/#booking) ## Sales funnel types for small business lead generation Pick the right funnel for your goals. We build them all. - Lead Generation Funnels Give something valuable away, get contact details in return. Automated emails do the selling for you. - Sales Funnels Guide visitors from interest to purchase. Upsells and order bumps increase what each customer spends. - Webinar Funnels Fill seats with the right people. Convert attendees into customers with a proven structure. - E-commerce Funnels Stop losing sales at checkout. Recover abandoned carts and boost order value with smart follow-ups. - Membership Funnels Sell subscriptions and keep members paying. Funnels built for recurring revenue. - Application Funnels Filter out tire-kickers before the sales call. Talk only to qualified buyers ready to spend. ## What goes into a lead generation funnel for small business Here is what you get in our most popular funnel type. 1. 1 ### Lead Magnet Landing Page A single focused page that offers something valuable in exchange for an email. 2. 2 ### Thank You Page Introduce your brand, make a low-cost offer, or book a call. 3. 3 ### Email Nurture Sequence 5-7 automated emails that build trust and lead to your offer. 4. 4 ### Sales Page or Booking Page Where the emails lead. Either buy directly or book a call. ### Typical funnel performance Landing Page 1,000 visitors Email Opt-ins 300 leads (30%) Email Clicks 90 engaged (30%) Sales / Bookings 15-30 customers Overall conversion 1.5-3% Compared to 0.1-0.3% for a typical website with no follow-up ## How we build your sales funnel A clear process that gets your funnel live and generating leads. 1. 01 ### Strategy Session We figure out who you want to attract, what will make them opt in, and how to convert them into customers. 2. 02 ### Copywriting We write the headlines, page copy, and emails that get people to take action. 3. 03 ### Design & Build We build your pages to look great on every device. Clean design, fast loading, focused on conversion. 4. 04 ### Integration & Automation We connect everything to your email platform, CRM, and payment processor. All automations tested and ready. 5. 05 ### Launch & Optimise Your funnel goes live. We watch performance, make quick fixes, and test improvements to boost conversion rates. 6. 06 ### Reporting & Analytics You get clear reports showing opt-ins, conversions, and ROI. Know exactly what's working and where to improve. ## Questions to ask before you hire a funnel builder Straight answers to the questions worth asking any funnel builder. ### [How do I choose a funnel building agency?](https://www.lucidmedia.co.nz/blog/lead-magnet-funnel-10-percent-conversion-rate/) Choose one that handles the whole path, not just the pages. Ask who writes the copy, how leads reach your CRM, what gets tested after launch and what you'll see in reports. We cover strategy, copywriting, design, integration, launch and reporting. ### [Which type of sales funnel suits my business?](https://www.lucidmedia.co.nz/blog/the-best-sales-funnels-for-service-based-businesses-in-new-zealand-2025-edition/) It depends on how your customers buy. A lead generation funnel suits people who aren't ready to buy today and need follow-up, an application funnel filters buyers before a sales call, and e-commerce and membership funnels suit online sales and subscriptions. Our strategy session works out who you want to attract and what will make them opt in. ### [What should happen to a lead after they opt in?](https://www.lucidmedia.co.nz/services/funnel-building/marketing-automation/) They should land straight in your CRM and start getting follow-up. In our lead generation funnels, the thank-you page introduces your brand or books a call, an automated email sequence builds trust, and the emails lead to a sales or booking page. Booking confirmations and team alerts run automatically too. ### What should a funnel builder show you after launch? They should show you clear reports on opt-ins, conversions and ROI, so you know what's working and where to improve. Ask whether each lead arrives in your CRM with the page, campaign and ad source attached, because that's how you tell which channel drove each sale. We watch performance and test improvements after launch. ### [Do I need a full funnel or just a landing page?](https://www.lucidmedia.co.nz/services/funnel-building/landing-pages/) If you want leads to become customers, you need the full funnel. A landing page on its own captures leads but leaves them to go cold, with no follow-up and no way to tell which channel drove a sale. If you're paying for traffic, a landing page alone is a leaky bucket. ### [Should my funnel include upsells and follow-up offers?](https://www.lucidmedia.co.nz/services/funnel-building/sales-funnel/) If you sell more than one thing, yes, because without them every customer buys once and you leave money on the table. A sales funnel can add upsells and order bumps that raise what each customer spends, the thank-you page can make a low-cost offer, and e-commerce funnels recover abandoned carts with follow-ups. ## Built on the stack that fits your business We build landing pages in Astro, WordPress or ClickFunnels and connect them to the CRM you already use. If you'd rather have everything in one place, we can set you up on GoHighLevel instead. Either way, your funnel is never locked to one platform. - Astro, WordPress or ClickFunnels pages Fast, custom-designed pages. Astro when speed matters most, WordPress when your team wants to edit pages themselves, or ClickFunnels if you already run your funnels there. - Your CRM, connected Leads land in Pipedrive, HubSpot or the CRM you already run, with the page, campaign and ad source attached. Prefer an all-in-one? GoHighLevel handles CRM, email and SMS together. - Automation that fits your tools Follow-up emails, SMS, booking confirmations and team alerts, built natively in your CRM or through Zapier. If your tools change later, the funnel moves with you. ## Our Funnel Building Services Explore our specialist funnel and lead generation services. ### [Sales Funnels](https://www.lucidmedia.co.nz/services/funnel-building/sales-funnel/) Most leads don't buy on first contact. We build sales funnels that do the follow-up for you, moving prospects from first click to paying customer through a system you can measure at every stage. Learn more ### [Lead Gen](https://www.lucidmedia.co.nz/services/funnel-building/lead-generation/) Stop relying on referrals to fill the pipeline. We build lead generation funnels with lead magnets your ideal customers actually want, so your list grows with people worth talking to. Learn more ### [Landing Pages](https://www.lucidmedia.co.nz/services/funnel-building/landing-pages/) Sending ad traffic to your homepage wastes money. We design and build dedicated landing pages that match your campaign message and give every visitor one clear next step. Learn more ### [Automation](https://www.lucidmedia.co.nz/services/funnel-building/marketing-automation/) Stop manually following up with every lead. We set up marketing automation that responds the moment someone shows interest, then keeps nurturing them toward a purchase while your team gets on with higher-value work. Learn more ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White Free tool ## Calculate your funnel ROI Use our free calculator to see how a high-converting sales funnel can drive more leads and revenue for your business. [Try the free calculator](https://www.lucidmedia.co.nz/tools/website-roi-calculator/) Free, no email needed ## Real results from our funnel projects See what we have achieved for businesses like yours. Finance ### [Fundmaster: a first home buyer funnel converting at 10.44%](https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/) Advisors now spend their time with buyers who are ready to talk 10.44% Conversion Rate Read case study → Professional Services ### [Taxmates: tax leads at $15.23 from a lead magnet](https://www.lucidmedia.co.nz/case-studies/taxmates-ghl-funnel/) Replacing referral guesswork with a steady, predictable pipeline $15.23 Cost Per Lead Read case study → Professional Services ### [Professional services firm: $16.02 cost per lead held at scale](https://www.lucidmedia.co.nz/case-studies/facebook-494-leads-campaign/) Lead quality held steady even as the budget scaled up hard $16.02 cost per lead Read case study → Trades & Services ### [Local plumbing company: 8.2x return on ad spend](https://www.lucidmedia.co.nz/case-studies/plumbing-leads/) Now filling slow afternoons with high-intent jobs, not tyre-kickers $7.21 cost per plumbing lead Read case study → [View All Case Studies](https://www.lucidmedia.co.nz/case-studies/) ## One-off landing page vs full funnel A landing page captures leads. A funnel turns them into customers. One-off landing page A leaky bucket for paid traffic Full funnel system Every lead worked properly Leads go cold No follow-up, so interested people drift away Multi-step nurture Automated sequences that warm cold leads No segmentation Every lead gets the same generic email Behavioural triggers The right message at the right moment No retargeting Abandoned visitors are gone forever Retargeting loops Pull back abandoned visitors across channels No attribution No way to tell which channel drove revenue Full attribution Know exactly which channel drove each sale ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is a sales funnel and why do I need one?** A sales funnel is a series of steps that guide potential customers from first awareness to purchase (and beyond). Unlike a website where visitors can go anywhere, a funnel is a focused journey with one goal: conversion. Funnels consistently outperform regular websites for lead generation and sales because they remove distractions and guide visitors through a proven conversion path. **How much does it cost to build a sales funnel?** As a ballpark, our funnel builds run $1,500 to $2,000, plus a monthly retainer to run the traffic, month to month with no lock-in. Where you land depends on the number of pages, integrations, email sequences and ad management required, so we scope it after a free discovery call and give you a detailed, fixed-price proposal covering both the build and the retainer. **What platforms do you use to build funnels?** Whatever fits your business. We build landing pages in Astro, WordPress or ClickFunnels, then connect them to the CRM you already use, such as Pipedrive or HubSpot, through native integrations or Zapier. If you would rather have your CRM, email and SMS follow-up in one place, we set you up on GoHighLevel. You are never locked into one platform, and you own your pages and your data. **How long does it take to build a funnel?** A simple lead generation funnel can be completed in 1-2 weeks. A full sales funnel with email sequences and integrations typically takes 2-4 weeks. Complex funnels with multiple products, upsells, and extensive automation may take 4-8 weeks. We'll provide a timeline during our discovery call. **Do you write the copy for the funnel pages?** Yes, copywriting is included in our funnel packages. Our team writes conversion-focused copy based on proven frameworks like PAS (Problem-Agitation-Solution) and AIDA (Attention-Interest-Desire-Action). We research your market, competitors, and customers to create messaging that resonates with your target audience. **Can you integrate my funnel with my CRM and email platform?** Absolutely. We integrate funnels with all major CRMs (HubSpot, Salesforce, Pipedrive, etc.), email platforms (Mailchimp, ActiveCampaign, Klaviyo, etc.), and other tools in your tech stack. Proper integration ensures leads flow straight into your systems for follow-up and nurturing. **Do you offer ongoing funnel optimisation?** Yes, we offer ongoing funnel optimisation - custom-scoped based on your funnel complexity and testing cadence. This typically covers A/B testing headlines, copy, and designs, analysing funnel metrics, improving conversion rates, and updating email sequences. Funnels that are continuously optimised significantly outperform "set and forget" funnels. **What results can I expect from a sales funnel?** Results depend on your industry, your offer and where the traffic comes from. As a real example, the first home buyer funnel we built for Fundmaster converted 10.44% of visitors into leads. Just as important, a funnel is measurable: you can see what each step produces and improve the weakest one, instead of guessing. ## Ready to Get Leads on Autopilot? Tell us about your business. We will show you how a funnel can generate leads around the clock. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)