# Landing pages that convert visitors into customers Source: https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/landing-page-optimization/ Your landing page is where ad spend either pays off or leaks away. We optimise every element to cut friction and lift the percentage of visitors who take action. [Get Your Free Conversion Audit](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/landing-page-optimization/#booking) [View All Conversion Rate Optimisation Services](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### High ad spend with poor conversion rates You're paying for every click, and most of them bounce because the page doesn't deliver what the ad promised. ### Generic pages used for every campaign All your traffic lands on the same generic page, so nobody sees a message written for their specific need. ### Forms that visitors abandon halfway through Long or confusing forms create friction that drives qualified prospects away before they finish their enquiry. ### No social proof or trust signals Visitors land on your page and see nothing that tells them you're credible and worth their time. Median landing page conversion rate 2.35% Top 10% landing page conversion rate 11.45% Marketers build a page per campaign 48% ## What's included Here's what the work covers. 01 ### Conversion Analysis Find exactly what stops visitors from converting 02 ### Message-Match Align the page with the promise of the ad 03 ### Form Optimisation Strip the friction out of your lead forms 04 ### Social Proof Trust signals placed where hesitation happens ## What You Get Ad spend that works harder on the same budget Landing pages matched to each campaign and audience Forms people actually finish Trust signals placed where doubt creeps in ## Our Approach Your landing page is often the first real impression a prospect gets of your business. If it doesn't immediately match what the ad or search result promised, they leave. We optimise every element of the page to hold that message match and guide visitors toward one clear action. The process starts with evidence. Heatmaps, scroll depth data, and session recordings show us exactly where visitors lose interest, get confused, or drop off. From there we rework the page structure, copy hierarchy, and visual elements to remove friction and reinforce the value of acting now. If you're running Google Ads or Meta campaigns, this is where your return gets decided. Every improvement in landing page conversion rate flows straight through to your cost per lead, because you're paying the same for the traffic either way. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Landing Pages? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of landing page optimisation. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Other Conversion Rate Optimisation Services [View all](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/) ### [A/B Testing](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ab-testing/) Stop guessing which version works. A/B testing puts two variations in front of real visitors and lets their behaviour decide. We design, run, and read the tests so every change you make is backed by evidence. ### [UX Optimisation](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ux-optimization/) Poor user experience kills conversions quietly. We find and fix the usability issues that frustrate visitors and stop them becoming customers. ### [Analytics](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/conversion-analytics/) You can't improve what you don't measure. We set up conversion tracking that captures what actually matters, with reporting clear enough to act on. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is a good landing page conversion rate?** WordStream's analysis puts the median landing page conversion rate at 2.35%, with the top 10% of pages converting at 11.45% or higher. Where you should sit depends on your industry, offer, and traffic source. We benchmark your pages against your sector and set realistic targets, then focus on continuous, measurable improvement rather than chasing a single magic number. **What makes a landing page convert?** A converting landing page combines a clear value proposition, a headline that matches what the visitor clicked, relevant imagery, genuine social proof, minimal distractions, and one unmissable call to action. The page has to answer "why should I act now?" within seconds of arrival. Every element either builds the confidence to take the next step or gets in the way. Our job is making sure it's the former. **Should I have one landing page or many?** You should have a dedicated landing page for each campaign, audience segment, or traffic source. When your ad and your landing page say the same thing, visitors know they've arrived in the right place and more of them convert. Send everyone to one generic page and you force each visitor to dig for what they came for. Most won't bother. They'll leave instead. **How do you optimise landing pages?** We start with evidence: heatmaps, scroll depth data, and session recordings that show exactly where visitors lose interest or drop off. From there we develop hypotheses about what will improve conversions and test them systematically with A/B testing, so every change is validated before it becomes permanent. You know each update genuinely helped because the data says so, not because it looked better in a meeting. **How much does landing page optimisation cost?** It can be a one-off project or an ongoing retainer. A single-page project typically covers analysis, redesign, copywriting, and implementation. Retainers cover continuous testing and iteration across multiple pages. We scope to your budget and the number of campaigns you're running, and we'll tell you upfront which option makes sense for your situation rather than defaulting to the bigger one. **How quickly will I see results from landing page optimisation?** Most pages show measurable movement within 2 to 4 weeks of changes going live, depending on traffic volume. Higher-traffic pages reach statistical significance faster, so you get clear answers sooner. We set up proper tracking in parallel with the first improvements, which means that by the time changes are live, the measurement is in place to show exactly what they did to your conversions and cost per lead. **Do you build new landing pages or just optimise existing ones?** Both. If your existing pages are underperforming, we optimise them through analysis and testing. If you need new pages for upcoming campaigns, we design and build them with conversion principles in from the start rather than retrofitted later. A purpose-built campaign page almost always works harder than a generic website page, because it has one audience, one message, and one job. **How does landing page optimisation work with my Google Ads?** Landing page quality directly affects what you pay for clicks. Google assigns a Quality Score to each ad and landing page combination, and better scores mean lower cost per click and stronger ad positions. By improving message match, load speed, and user experience, optimisation works on both ends at once: cheaper traffic in, more conversions out. If you're running paid campaigns, that double effect is hard to beat. ## Ready to turn more visitors into leads? get your free strategy session. Tell us about your landing pages and we'll show you how we can help you turn more visitors into leads. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)